Sopot is the best-known seaside resort in Poland. The city is unique with regard not only to its location and natural values, but also its interesting architecture, which dates back to the end of the 19th and the beginning of the 20th century. The relic of that era is the largest in the country number of buildings characteristic for the Northern European seaside resorts. The architecture of historic Sopot is dominated by eclectic...

“The Image of the City” by Kevin Lynch is a landmark planning theory of lasting influence; its scientific rigor and relevance in the digital age were in dispute. The rise of social media and other digital technologies offers new opportunities to study the perception of urban environments. Questions remain as to whether social media analytics can provide a reliable measure of perceived city images? If yes, what implication does...

The identity of a city is understood as a collection of individual features, which give the city its individual character and distinguish it from other places; it undoubtedly constitutes a cultural value, which should be cherished. In the case of Sopot – a spa located on the Bay of Gdansk, the mosaic of its geographical location, landscape values, urban layout and historic architecture has created a unique image of a seaside resort....

The phenomenon of rebranding Barcelona's image, called the Barcelona effect or 'Barcelona Model', is exampled as one of the most spectacular transformations of the city perception in the last decade. Why has Barcelona been successful? Is it the effect of the recently intensified revitalization practice, or has the city of Barcelona built its brand market value for years? The aim of the research is to name these transition...