The aim of the course is to acquaint students with entrepreneurship as a phenomenon,  increase their pro-entrepreneurial attitudes and develop skills necessary in entrepreneurship process. Special emphasis will be placed on fashion business as representing creative industry.

The main objectives are as follows:

• Learn how to prepare a business model canvas and business plan.
• Know the backstage of the fashion industry.
• Identify what qualities make a fashion entrepreneur successful.
• Present a full fashion project to investors and sell a fashion project in creative ways
• Create a strong, compelling company image.
• Build the retail system and pricing strategy.
• Use social media to engage with the customers.
• Make an attractive website for your business.
• Understand the trends (social, economic, environmental) influencing fashion industry, with particular emphasis on sustainability and heritage in fashion.

The final grade is composed of two parts:

1. 1. Individual and group written assoignments
2. 2. Group business model for the new fashion venture (final on-line presentation on 20.04.2020)