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The concept of experience marketing - examples of practical application (PG_00059626), W, International Design Engineer, sem. 2, zimowy 2024/25
The aim of the course is to familiarize students with the concept of experience marketing, which is increasingly an obligatory basis for innovative marketing strategies of enterprises, and to show the practical application of this idea (experience management, strategic experience modules, mapping of customer and employee journeys).
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- WWW:
- https://enauczanie.pg.edu.pl/moodle/course/view.php?id=40968 open in new tab
- Start date:
- 23-09-2024
- Access type:
-
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- Verified by:
- Gdańsk University of Technology
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