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ISSN:
1352-7266
Disciplines
(Field of Science):
- management and quality studies (Social studies)
- international relations (Social studies)
Ministry points: Help
| Year | Points | List |
|---|---|---|
| Year 2024 | 70 | Ministry scored journals list 2024 |
| Year | Points | List |
|---|---|---|
| 2024 | 70 | Ministry scored journals list 2024 |
| 2023 | 70 | Ministry Scored Journals List |
| 2022 | 70 | Ministry Scored Journals List 2019-2022 |
| 2021 | 70 | Ministry Scored Journals List 2019-2022 |
| 2020 | 70 | Ministry Scored Journals List 2019-2022 |
| 2019 | 70 | Ministry Scored Journals List 2019-2022 |
| 2018 | 0 | unscored |
| 2017 | 0 | unscored |
| 2016 | 0 | unscored |
| 2015 | 0 | unscored |
| 2014 | 0 | unscored |
| 2013 | 0 | unscored |
Model:
Hybrid
Points CiteScore:
| Year | Points |
|---|---|
| Year 2022 | 6.7 |
| Year | Points |
|---|---|
| 2022 | 6.7 |
| 2021 | 5.5 |
| 2020 | 4.6 |
| 2019 | 4.3 |
| 2018 | 3 |
| 2017 | 3.9 |
| 2016 | 2.8 |
| 2015 | 2.6 |
| 2014 | 1.9 |
| 2013 | 1.4 |
| 2012 | 1.5 |
| 2011 | 1.6 |
Impact Factor:
n/a
Sherpa Romeo:
Papers published in journal
Filters
total: 1
Catalog Journals
Year 2016
-
The effect of social media communication on consumer perceptions of brands
PublicationResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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