Abstract

In recent years we have seen the dynamic development of medical services sector in Poland. Private health centres focus on aggressive development strategy. The role of primary
health care facilities, which provide services financed from the public funds, declined.
The purpose of the article is to present methods of strategic planning which allow to
open new healthcare entity. The next purpose is to make in practice a business plan for primary health care facility. They may help in estimating opportunities and threats of a new
venture. They also help in the choice of new direction for medical facility’s development.
The research material was publicly available in the Register of Healing Practices (Rejestr
Podmiotów Wykonujących Działalność Leczniczą), Central Statistical Office, local databases,
studies and scientific articles.
The article is devoted entirely to the model business plan for the primary health care
facility located in the Gdańsk-South district. It presents segments of the medical services
market, basic market trends and barriers, financial plan and timetable.

Author (1)