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- Category:
- Magazine publication
- Type:
- Magazine publication
- Published in:
-
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
no. 34,
edition 1,
pages 240 - 252,
ISSN: 0885-8624 - ISSN:
- 0885-8624
- Publication year:
- 2019
- DOI:
- Digital Object Identifier (open in new tab) 10.1108/jbim-10-2018-0316
- Verified by:
- No verification
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