The use of innovative application in creating new marketing space for cultural and entertainment events in the local market

Małgorzata Gwizdoń; Maciej Głuszek; Przemysław Kitowski

The use of innovative application in creating new marketing space for cultural and entertainment events in the local market

Abstract

The following article describes the problems concerning marketing of mass events in the local market and potential solutions. In the first part the barriers that occur in communication between the organizers and the articipants are defined. In the process of identifying problems the results of research conducted for the needs article were used. In following sections the solution with use of Smartphone app is shown. The features that should characterize the discussed tool are listed. In the final part of the presentation was discussed the possible ways of transferring the application.

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Category:: Conference activity
Type:: publikacja w wydawnictwie zbiorowym recenzowanym (także w materiałach konferencyjnych)
Title of issue:: PhD Interdisciplinary Journal No. 3 2013 strony 39 - 48
Language:: English
Publication year:: 2013
Bibliographic description:: Gwizdoń M., Głuszek M., Kitowski P.: The use of innovative application in creating new marketing space for cultural and entertainment events in the local market// PhD Interdisciplinary Journal No. 3 2013/ Politechnika Gdańska: Politechnika Gdańska, 2013, s.39-48
Verified by:: Gdańsk University of Technology