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Search results for: SOCIAL MEDIA MARKETING

  • Contemporary issues in production and utilisation of the common urban areas

    This paper deals with issues in production and utilization of common urban areas within contemporary cities. Therefore, the main focus of it was put on the analysis of the possible models of development of spaces in the context of changing socio-economic environment of cities and evolution of their structure. This issue is discussed also in light of the changing definition of the contemporary public space, which no longer resembles...

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  • New technologies for green hydrogen activation, storage, and transportation

    Publication
    • B. Barros
    • N. Łukasik
    • J. Kulesza
    • J. D. da Silva Fonseca

    - Year 2024

    Developing new green hydrogen activation, storage, and transportation technologies is a highly complex and multidisciplinary endeavor. This challenge arises from integrating various scientific, engineering, and environmental considerations. Effective evaluation of green hydrogen technologies involves a holistic approach that considers not only the technical aspects but also economic, environmental, and social factors. These criteria...

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  • Is it all about networking? Building a sustainable value of a small enterprise in Polish context

    Publication

    - Year 2010

    In this paper we aim to propose and outline key ingredients to a small enterprise success, emerging from the social capital of small business owner-managers and their business networks. We employ resource based view of an organization as well as an embeddedness perspective along with new approach transaction costs to outline the pillars of an advantage of a small business entity. The analysis of survey data leads us to conclusion,...

  • The Diffusion of Information and Communication Technologies

    Publication

    - Year 2018

    This book provides extensive evidence on information and communication technologies development patterns and dynamics of this process across developed economies over the period 1980 to the present day. It adopts newly developed methodology to identification of the ‘critical mass’ and isolation of technological takeoff intervals, which are intimately related to the process of technology diffusion. The statistically robust analysis...

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  • Introduction to smart solutions for wastewater: Road-mapping the transition to circular economy

    Publication
    • G. Mannina
    • D. Presti
    • A. Pandey
    • H. Helness
    • R. Sirohi
    • J. Mąkinia

    - Year 2022

    Today there is an urgent need to move from a linear to a circular economy approach with special focus to water and environment. Despite the paramount importance, this transition is hampered by barriers which concern not only technological but embrace also organizational, regulatory, social, and economic aspects. In order to overcome such barriers, innovative water-smart solutions are needed and a robust roadmap for the transition...

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  • Koncepcja społecznej odpowiedzialności biznesu w usługach ubezpieczeniowych

    Publication

    Celem artykułu jest przedstawienie koncepcji społecznej odpowiedzialności biznesu (CSR) w usługach ubezpieczeniowych. Zidentyfikowano w tym celu podstawowe oczekiwania interesariuszy oraz najważniejsze obszary zastosowania CSR w instytucjach ubezpieczeniowych. Zaprezentowano również podstawowy związek pomiędzy działaniami społecznie odpowiedzialnymi realizowanymi przez instytucje ubezpieczeniowe a ich wizerunkiem. Na podstawie...

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  • The Spatial Structure of Suburban Zones in Selected Entrepreneurship Nets of the Tricity Metropolitan Area

    Publication

    - Year 2019

    The chapter describes spatial structures and forms of Polish suburban zones shown on the example of two selected towns in the Trojmiasto Metropolitan Area (TMA). The description of the spatial characteristics in the urban sprawl, with focus on the entrepreneurships nests is illustrated by the choice of typological features, such as: form, land use, density. Suburbanisation is described to be global, however one can observe individual...

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  • The Mediation Function of Job Satisfaction's between Organizational Culture Dimensions and Knowledge Sharing

    Publication

    - Year 2018

    It is commonly acknowledged that organizational culture is a valuable element of intellectual capital and as a hidden source of competitive advantage can considerably affect the achieving of strategic business goals. The axiological dimension of organizational culture is mostly identified with a set of shared assumptions and values, while work practices mainly define its behavioral dimension. Both these dimensions influence, among...

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  • From evil demiurge to caring hero: Images of geneticists in the movies

    Publication

    Although images of science and scientists depicted in popular culture have been criticized as an exaggeration and fear mongering, the cinema is an important resource that influences individuals’ beliefs about science. Because popular depictions of science play a crucial role in constructing the public’s ‘scientific imaginary’ they constitute an inherent dimension of the social understanding of science and are as important for...

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  • Application of multi-criteria methods to compare different solutions of supplying buildings in electricity from photovoltaic systems

    Publication

    - Year 2016

    Nowadays, the technologies of electricity generation in distributed systems are usually associated with Renewable Energy Sources (RES). The choice of the construction site depends mainly on the availability of the power system. However, energy planning, especially in case of RES, is a complex process involving multiple and often conflicting objectives. The complexity of the selection of the electricity system is typically addressed...

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  • The need for linear revitalization. Gdynia case

    The aim of the article is to discuss the need of defining and implementation of the linear revitalization - the new approach related to the revitalization processes. The results of the preliminary investigations indicate that this kind of revitalization seems to be an important tool supporting city management and planning, especially in cases of cities fragmentation - causing lack of physical, social, economic and ecological cohesion....

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  • Technical and Economic Analysis of the Implementation of Selected Variants of Road Investment

    Publication

    The aim of the article is to analyze three variants of modernization and reconstruction of a road intersection, which in practice is the cause of numerous collisions and accidents. Detailed design solutions are presented for them. The aim of the analyses is to indicate an effective solution that, taking into account technical modifications of the road system elements, will ensure the functionality of the road system to the highest...

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  • Mobile Security: Threats and Best Practices

    Publication

    - Mobile Information Systems - Year 2020

    Communicating mobile security threats and best practices has become a central objective due to the ongoing discovery of new vulnerabilities of mobile devices. To cope with this overarching issue, the goal of this paper is to identify and analyze existing threats and best practices in the domain of mobile security. To this extent, we conducted a literature review based on a set of keywords. The obtained results concern recognizable...

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  • Rethinking non-governmental organizations – at the crossroad of economics and civil society

    Publication

    The article aims to close the existing knowledge gaps, show why non‑governmental organizations are founded and maintained, and elaborate and systematize the existing knowledge through an analysis of the existing subdisciplines within economics, laying the groundwork for the economics of non‑governmental organizations. The article was written based on a structured literature review with an approach similar to the grounded theory...

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  • Transformation of the Odesa Waterfront

    Publication

    - Przestrzeń Ekonomia Społeczeństwo - Year 2021

    Odesa is a unique city: it is the third-largest city in Ukraine and the second in the Black sea region. During its short but eventful history, it gathered a variety of cultural layers within its boundaries, what had reflected in its architecture, urban life, and unique accent of its inhabitants. The city`s waterfront is considered to be the Pearl of the Black Sea. Starting with the receiving of the Porto Franco status in 1819,...

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  • Financial impact analysis of going public at the Warsaw Stock Exchange: Using Fuzzy Set Theory to understand behaviours of mature companies

    Publication

    - Management & Marketing. Challenges for the Knowledge Society - Year 2019

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  • Customer Engagement Consequences for Firms

    Publication

    Purpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...

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  • NEW PRODUCT DEVELOPMENT FROM THE PERSPECTIVE OF CREATING A COMPETITIVE ADVANTAGE

    It is acknowledged that achieving product-based competitive advantage is a key task for a company. However, there is still a research gap in determining those specific actions in the process of developing new products that arise from companies' efforts to achieve product-based competitive advantage. Therefore, the aim of this study is to determine the specific actions in the new product development (NPD) process that result from...

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  • Features of Nonlinear Sound Propagation in Vibrationally Excited Gases

    Publication

    - Archives of Acoustics - Year 2013

    Weakly nonlinear sound propagation in a gas where molecular vibrational relaxation takes place is studied. New equations which govern the sound in media where the irreversible relaxation may take place are derived and discussed. Their form depends on the regime of excitation of oscillatory degrees of freedom, equilibrium (reversible) or non-equilibrium (irreversible), and on the comparative frequency of the sound in relation to...

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  • Directed electromagnetic pulse dynamics: projecting operators method

    In this article, we consider a one-dimensional model of electromagnetic pulse propagation in isotropic media, takinginto account a nonlinearity of the third order. We introduce a method for Maxwell's equation transformation on thebasis of a complete set of projecting operators. The operators correspond to wave dispersion branches including thedirection of propagation. As the simplest result of applying the method, we derive a system...

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  • Gdańsk Urban Initiative Laboratory

    Publication

    - Year 2022

    Gdansk is Poland's principal seaport, situated on the southern edge of the Gdansk Bay on the Baltic Sea. The city is the capital and largest city of the Pomeranian Voivodeship. Gdansk, in a conurbation with the city of Gdynia and the resort town of Sopot, and suburban communities, jointly forms Poland's fourth largest metropolitan area, with a population approaching 1.4 million. The pathways towards the Micro ULL FWE Nexus Square...

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  • Do global brands contribute to the economy of their country of origin? A dynamic spatial approach

    Publication

    Purpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...

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  • Applications of Tensor Analysis in Continuum Mechanics

    Publication

    - Year 2018

    A tensor field is a tensor-valued function of position in space. The use of tensor fields allows us to present physical laws in a clear, compact form. A byproduct is a set of simple and clear rules for the representation of vector differential operators such as gradient, divergence, and Laplacian in curvilinear coordinate systems. The tensorial nature of a quantity permits us to formulate transformation rules for its components...

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  • Effect of pH on optical sensing with poly-L-lysine-modified nanodiamonds

    Publication

    - Year 2021

    Nitrogen-vacancy (NV) centers are crystallographic defects which provide diamonds with unique physical properties. The centers are known for their intensive, time-stable fluorescence, and an electron spin, which exhibits long coherence time and may be manipulated using external stimuli. Nanodiamonds containing the NV centers are promising tools in biolabeling, biosensing, and drug delivery due to the aforementioned properties of...

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  • Diving boldly into COVID‐19 contaminated wastewater: Eyes at nanotechnology‐assisted solutions

    Publication

    - Clinical and Translational Discovery - Year 2023

    Several studies have been directed to find scalable, swift, accurate, and cost-effective strategies for detecting, monitoring, and treating coronavirus disease 2019 (COVID-19). Indeed, the lack of a fast and practical method for detecting the infected regions makes decision-making challenging to combat the critical pandemic-struck situations. The probable ‘wrong’, or rather inadequate, decisions not only have a boomerang effect...

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  • Experiment-Based Study of Heat Dissipation from the Power Cable in a Casing Pipe

    Publication

    - ENERGIES - Year 2022

    The paper deals with the important challenges in terms of electricity transmission by means of underground cable lines. The power cable’s performance is characterized by an ampacity that represents its maximum electric current-carrying capacity. The ampacity of power cables depends on their ability to diffuse the heat generated by the current flow into the environment. In the performed research, the analysis of the efficiency of...

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  • Intelligent Autonomous Vehicles

    Publication

    Advanced mobile vehicles and robots have long been one of the main issues in engineering. They have various applications in emergency, lifeguarding and entertainment as well as in various industrial, civil and military systems. Among them, you can distinguish robots that can move in an open environment or operate only in predetermined confined spaces. Open world robots are very demanding because they have...

  • Information and Communication Technologies for Economic Development

    Publication

    - Year 2017

    This chapter is intended to explain why and how information and communication technologies may affect the process of socio-economic development, especially with regard to economically backward economies. It sheds light on why technological changes constitute prerequisites enabling advancements along the socio-economic development pattern. It is also designed to exhibit the special relevance of information and communication technologies...

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  • Green and equitable analytical chemistry

    Green analytical chemistry introduces the ideas of reduction ofanalytical activities impact on the environment. However, to bemore sustainable, analytical chemistry should include socialaspects in greater manner. In this light‘equitable’analyticalprocedures, which are easily available in terms of price andapplicability by everyday user, are developed. These positivetrends are observed as many procedures, based on commonlyused for...

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  • The spatial planning of industrial areas in an urbanized area for cargo, in the development of inland waterway transport

    Publication

    - E3S Web of Conferences - Year 2018

    Spatial planning, taking into account the configuration of the surface, i.e. its shape (relief) and the presence and mutual location of objects and points of characteristic water ports, is a derivative of several natural, economic, market, technical, social and political factors. It depends on the destination port, the planned structure of trade in cargo, the forecasted traffic of ships, passageways, the technology of reloading...

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  • Evaluation of Batch Production Processes Based on Seven Criterions

    Publication

    To answer growing demand on products adapted to clients’ individual needs, it is required to develop new ways of measurement and rating for batch production processes. The researchers developed method which allows synthetic and complex evaluation, as well as improvement of these processes. Case study with participating observation, non-participating observation, interviews, and the analysis of historical data was conducted in order...

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  • Twitter jako narzędzie wspierające działania promocyjne szkół wyższych. Przykład Biblioteki Politechniki Gdańskiej

    Publication

    - Year 2019

    Serwis społecznościowy Twitter wydaje się być skutecznym narzędziem wspierającym nie tylko promowanie dorobku poszczególnych pracowników naukowych uczelni. Może być on także wykorzystywany do prowadzenia działań upowszechniających, promujących i popularyzujących wyniki działalności badawczo-rozwojowej, innowacyjnej i wynalazczej szkół wyższych w skali krajowej oraz międzynarodowej. Biblioteka akademicka może stanowić ważne wsparcie...

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  • Znaczenie Internetu w rozwoju mass mediów mniejszości polskiej w krajach nadbałtyckich

    Publication

    - Year 2009

    Wpływ Internetu na szeroko pojęty rozwój mass mediów mniejszości polskiej należy uznać za ograniczony i przejawiający się zróżnicowanym tempem oraz zakresem w odniesieniu do poszczególnych mediów i republik. Tylko na Litwie wszystkie, główne mass media zostały wprowadzone do Internetu, a na Łotwie jedynie audycja radiowa. Internet stanowi platformę dla przekazów tradycyjnych i jego pojawienie się nie doprowadziło do powstania mediów...

  • Decisional DNA based intelligent knowledge model for flexible manufacturing system

    Publication

    - JOURNAL OF INTELLIGENT & FUZZY SYSTEMS - Year 2019

    Modeling an effective mechanism for design and control strategies for the implementation of a flexible manufacturing system (FMS) has been a challenge. Consequently, to overcome this issue various techniques have applied in the past but most of these models are effective only for some specific situation or an element of FMS. In this study, the knowledge representation technique of Decisional DNA (DDNA) is applied to FMS to develop...

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  • Spectral measurement of birefringence using particle swarm optimization analysis

    The measurement of birefringence is useful for the examination of both technical and biological objects. One of the main problems is that the polarization state of light in birefringent media changes periodically. Without the knowledge of the period number, the birefringence of a given medium cannot be determined reliably. We propose to analyse the spectrum of light in order to determine the birefringence. We use a Particle Swarm...

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  • Experimental results of full scattering profile from finger tissue-like phantom

    Publication

    - Biomedical Optics Express - Year 2016

    Human tissue is one of the most complex optical media since it is turbid and nonhomogeneous. We suggest a new optical method for sensing physiological tissue state, based on the collection of the ejected light at all exit angles, to receive the full scattering profile. We built a unique set-up for noninvasive encircled measurement. We use a laser, a photodetector and finger tissues-mimicking phantoms presenting different optical...

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  • Full scattering profile of circular optical phantoms mimicking biological tissue

    Publication

    - Year 2017

    Human tissue is one of the most complex optical media since it is turbid and nonhomogeneous. In our poster, we suggest a new type of skin phantom and an optical method for sensing physiological tissue condition, basing on the collection of the ejected light at all exit angles, to receive the full scattering profile. Conducted experiments were carried out on an unique set-up for noninvasive encircled measurement. Set-up consisted...

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  • Ionic liquids in the microextraction techniques: the influence of ILs structure and properties

    Ionic liquids (ILs) are composed entirely of ions thus they possess unique properties, including negligible volatility, a liquid state in a broad range of temperatures and ability to change them depending on the chosen type of anion and cation, which make ILs unique and useful for many applications in sample preparation techniques. A deeper understanding of the nature of ILs and the impact of their structure on their parameters...

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  • E-Estonia as a role model? Some general considerations and applicability in France

    Publication

    - Year 2020

    Estonia has recently been widely recognised – in the policy circles, academia, as well as the media space – as one of the more advanced nation states when it comes to digital government (and governance) transformation (e.g. Margetts and Naumann, 2017; Heller, 2017). Ever greater attention Estonia attracted with the two most recent digital government initiatives, namely the e-Residency and the virtual data embassy, both first of...

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  • Fundamental properties of solutions to fractional-order Maxwell's equations

    Publication

    In this paper, fundamental properties of solutions to fractional-order (FO) Maxwell's equations are analysed. As a starting point, FO Maxwell's equations are introduced in both time and frequency domains. Then, we introduce and prove the fundamental properties of electromagnetic field in FO electromagnetics, i.e. energy conservation, uniqueness of solutions, and reciprocity. Furthermore, the algorithm of the plane wave simulation...

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  • Knowledge-Grid Modelling for Academic Purposes

    Publication

    - Year 2016

    Nowadays, we face a huge amount of data and information sharing on the Web by different users worldwide. A multidimensional perspective in describing a university ontology seems to be very important for the modelling of higher education resources. This paper proposes a multi-dimensional knowledge model, designed to distribute and manage knowledge resources efficiently. We propose our model as the foundation of an advanced knowledge...

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  • EFFICIENCY OF HEALTHCARE SYSTEMS IN EUROPEAN COUNTRIES - THE DEA NETWORK APPROACH

    Healthcare systems in Europe are constantly undergoing reforms which adapt them to social, economic and political requirements. The aim of this article is to examine the efficiency of healthcare systems in 30 European countries in 2014. The Network Data Envelopment Analysis (NDEA) model was used. The efficiency of the countries’ overall health systems and their two main components were examined: the public health system and the...

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  • Myths and facts about women aged 50+

    Publication

    This study attempts to confront the three stereotypes attributed to women aged 50+ in Poland: the one related to women being interested in retiring as early as possible, the other related to the lack of educational activity and reluctance to acquire new knowledge and skills, and the third related to the image of a grandmother focused on looking after her grandchildren. The author’s aim is to present rational arguments in favour...

  • Estimating the Impact of Globalization on International Competitiveneess : a Multidimensional Approach

    Publication

    This paper examines the effects of globalization on international competitiveness (IC). The aggregated and disaggregated indices of IC (World Economic Forum) and globalization (KOF) for 132 countries in 2008 are used for the estimation of regression functions. The results show that globalization positively influences IC at the highest aggregation levels of the indices used. Social and political globalization affect IC at intermediate...

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  • Modernity and postmodernity in architectural education

    The purpose of this article is to present a philosophical education strategy for architecture and interior architecture faculties. The approach is the result of trial and error in lectures and debates with students of philosophical courses in these fields. The presented article is not a result of empirical research, but rather a report on the problems encountered and proposals for their solution. The experience gained from conducting...

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  • De la façon dont les réseaux sociaux se croisent dans la vie des migrants

    Publication

    - Year 2022

    Éste es un texto muy complicado de titular. A pesar de lo sugerente de la idea de escribir acerca de dos conceptos intensamente relacionados, como son el de migración y el de redes. Esta misma intensidad en su interrelación implica una multiplicidad de sentidos que complican el trabajo explicativo del científico social, por su cuantioso número de opciones, y el trabajo comprensivo del lector, por la posible confusión que esta situación...

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  • A Universal Theory of Wisdom . A Mind - oriented Approach

    Publication

    - DIALOGUE AND UNIVERSALISM - Year 2020

    The purpose of the paper is to synthesize the issues of human wisdom in terms of minds which create knowledge-based judgment. We form a transdisciplinary, big-picture view of the wisdom of humans. Findings: Wisdom is the right judgment and choice in the context of the art of living. Practical implications: Wisdom can be developed within the set of minds. Social implications: To pursue wisdom in thinking and action, one must extend...

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  • Konsumenci pokolenia Y - nowe wyzwanie dla komunikacji marketingowej

    Publication

    Celem artykułu jest wykazanie zmian jakie zaszły w zachowaniach konsumentów w XXI wieku - na przykładzie segmentu rynku jaki stanowią konsumenci pokolenia Y - i idącej za tym konieczności adaptacji działań marketingowych. Przeprowadzona analiza literatury wykazała, że pokolenie Y jest pierwszym pokoleniem, które całe swoje życie spędziło w tzw. środowisku cyfrowym. Stanowi to wyzwanie dla osób zajmujących się marketingiem,...

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  • Rola inicjatyw społecznych w ochronie dziedzictwa kulturowego na przykładzie mozaiki Anny Fiszer na ścianie kina Neptun w Gdańsku

    Streszczenie: Rola inicjatyw społecznych w ochronie dziedzictwa kulturowego na przykładzie mozaiki Anny Fiszer na ścianie kina Neptun w Gdańsku. Celem artykułu jest wykazanie roli inicjatyw społecznych w budzeniu poczucia odpowiedzialności za dziedzictwo materialne i kulturowe. Przyjęto założenie, że dla lokalnych społeczności miasto jest przestrzenią pamięci. Nastrój, atmosfera i klimat miejsca to słowa, które określają fizyczny...

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  • Strategic aspects in spatial planning - theory and practice in largest cities of Poland

    Publication

    - Year 2018

    The rate of changes and the growing uncertainty rise to the need for a strategic approach to development planning, which is active and flexible in relation to the changing reality. Strategic planning, occurring in companies, was adapted by the social-economic development planning of self-government units. However, there are difficulties in applying the strategic planning in the spatial planning and integration of the two forms...

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