Search results for: KOMUNIKACJA MARKETINGOWA ONLINE - Bridge of Knowledge

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Search results for: KOMUNIKACJA MARKETINGOWA ONLINE

Search results for: KOMUNIKACJA MARKETINGOWA ONLINE

  • Kartografia cyfrowa - (WILiŚ, GiK, st. II, sem. 2) - rok 2023/2024

    e-Learning Courses
    • A. Inglot

    Student poznaje zaawansowane techniki tworzenia wydruku map. Zapoznaje się z tworzeniem i publikowaniem map cyfrowych za pomocą ArcGIS online. Student potrafi skonstruować geoankietę za pomocą portalu 123 Survey.

  • Kartografia cyfrowa - (WILiŚ, GiK, st. II, sem. 2) - rok 2022/2023

    e-Learning Courses
    • A. Inglot

    Student poznaje zaawansowane techniki tworzenia wydruku map. Zapoznaje się z tworzeniem i publikowaniem map cyfrowych za pomocą ArcGIS online. Student potrafi skonstruować geoankietę za pomocą portalu 123 Survey.

  • Motywacja nauczyciela akademickiego

    Events

    07-02-2024 09:00 - 07-02-2024 15:00

    Na szkoleniu dowiesz się m.in. jakie są teorie motywacji, jak może wyglądać praca z automotywacją studenta i motywująca komunikacja.

  • Effects of social media communication on brand equity and brand purchase intention

    Publication

    - Year 2013

    The author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...

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  • A Web-GIS tool for diagnosing spatial orientation of young adults: design and evaluation of Geo-Survey

    Publication

    - Scientific Reports - Year 2023

    Spatial orientation is the effectiveness with which one is able to assess the mutual location of objects relative to a point of reference or a system of coordinates. Traditionally, this ability has been evaluated through field navigation tests, which do not take into account the prevailing influence of free online maps and virtual walks on a person’s interpretation of space. In this context, this study presents a Web-GIS tool designed...

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  • English, French, and Polish Aliases of Criminals: Diversity of Inspirations in their Creation and Typical Nicknaming Schemes

    Publication

    The present paper examines the topic of aliases of criminals, which seems to be understudied in linguistic research. Therefore, this article’s primary goal is to describe how criminals’ aliases are created and what are the differences and similarities in that process in English, French, and Polish. Firstly, the theoretical background concerning the topic of pseudonyms is presented. Then, the corpus gathered for this paper (available...

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  • Applications for investigating therapy progress of autistic children

    Publication

    The paper regards supporting behavioral therapy of autistic children with mobile applications, specifically applied for measuring the child’s progress. A family of five applications is presented, that was developed as an investigation tool within the project aimed at automation of therapy progress monitoring. The applications were already tested with children with autism spectrum disorder. Hereby we analyse children’ experience...

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  • The consideration to the dynamic systems parameter identification

    In this paper, a concept for continuous-time dynamic systems parameter identification using modulating function approach is presented. It refers to linear as well as selected non-linear systems. It shows the possibility of direct application without converting differential equation. In particular cases direct application can decrease the amount of computation in non-linear system identification, which generally requires Fourier...

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  • Dynamic Signal Strength Mapping and Analysis by Means of Mobile Geographic Information System

    Bluetooth beacons are becoming increasingly popular for various applications such as marketing or indoor navigation. However, designing a proper beacon installation requires knowledge of the possible sources of interference in the target environment. While theoretically beacon signal strength should decay linearly with log distance, on-site measurements usually reveal that noise from objects such as Wi-Fi networks operating in...

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  • A Study on Audio Signal Processed by "Instant Mastering"

    Publication

    - Year 2018

    An increasing amount of music produced in home- and project-studios results in development and growth of "automatic mastering services". The presented investigation explores changes introduced to audio signal by various online mastering platforms. A music set consisting of 10 songs produced in small facilities was processed by eight on-line automatic mastering services. Additionally, some laboratory-constructed signals were tested....

  • Digital Processing of Frequency–Pulse Signal in Measurement System

    Publication

    - Year 2018

    The work presents the issue of the use of multichannel measurement systems of sensors processing input value to impulse signal frequency. The frequency impulse signal obtained from such sensors is often required to be processed at the same time with a voltage signal which is obtained from other sensors used in the same measurement system. In such case, it is usually necessary to sample the output signals from all sensors in the...

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  • Nauczanie zagadnień cyberbezpieczeństwa w Unii Europejskiej – trendy, wyzwania

    Znaczenie edukacji, szkoleń i podnoszenia świadomości zagadnień cyberbezpieczeństwa jest dziś, w erze społeczeństwa informacyjnego powszechnie uznane. W ostatnich latach w Unii Europejskiej pojawiło się wiele nowych inicjatyw związanych między innymi z rozwijaniem programów uniwersyteckich, przygotowywaniem specjalistycznych i profilowanych szkoleń, uruchamianiem masowych otwartych kursów online, a także badaniami opinii publicznej...

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  • UAV IN TODAYS PHOTOGRAMMETRY – APPLICATION AREAS AND CHALLENGES

    Publication

    - Year 2018

    There a few important factors, that nowadays, unmanned aerial vehicles (UAV) are used by wider community, and for cases and applications, that cannot be performed never before. Small UAVs, as a photogrammetry measurement tool provide flexibility, reliability, are safe and easy to use, can be deployed in minutes, initial measurement can be delivered yet on the field, and final accurate measurements are calculated in a very short...

  • Creating Acoustic Maps Employing Supercomputing Cluster

    The implemented online urban noise pollution monitoring system is presented with regard to its conceptual assumptions and technical realization. A concept of the noise source parameters dynamic assessment is introduced. The idea of noise modeling, based on noise emission characteristics and emission simulations, was developer and practically utilized in the system. Furthermore, the working system architecture and the data acquisition...

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  • Application of deep eutectic solvents in bioanalysis

    Publication

    - TRAC-TRENDS IN ANALYTICAL CHEMISTRY - Year 2022

    The application of deep eutectic solvents (DESs) is sharply surging as a green alternative to conventional solvents due to their unique properties in terms of simplicity of preparation, designability and low cost. A great deal of attention has been paid to the application of these green solvents in analytical chemistry in recent years, and a lot of interesting work has been reported. This review summarizes the most relevant applications...

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  • Side Effects of National Immunization Program: E-Governance Support Toward Elders' Digital Inclusion

    Publication

    In response to the coronavirus pandemic, the European Union (EU) governments develop policies to regulate exclusive health protection actions that consider societal needs with the emphasis on elders. Given that the EU vaccination strategy uses a centralized ICT-based approach, there is little guidance on how seniors are included in national immunization programs (NIP). In this paper, we addressed a knowledge gap of the side effects...

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  • TeleCAD w kształceniu studentów Wydziału Inżynierii Lądowej Politechniki Gdańskiej

    Przedstawiono system TeleCAD opracowany w ramach projektu Leonardo da Vinci - Teleworkers Training for CAD Systems Users (1998-2001). Głównym celem projektu było stworzenie środowiska obsługi kursów programu AutoCAD bazującego na Internecie jako medium do komunikacji między uczestnikami oraz do dostarczania materiałów kursowych. W artykule zaprezentowano również system służący do oceny jakości szkoleń na odległość. Szkolenie TeleCAD...

  • Analiza możliwości zastosowania symulatorów dydaktycznych w systemach nauczania wspomaganego komputerowo zgodnych ze standardem SCORM 2004.

    Publication

    W związku z gwałtownym wzrostem zainteresowania systemami nauczania komputerowego i ich tempa rozwoju, koniecznym okazało się rozpoczęcie intensywnych prac standaryzacyjnych dotyczących tego rodzaju systemów. Ich owocem jest standard SCORM (Sharable Component Object Model), obejmujący liczne aspekty tworzenia komputerowych systemów edukacyjnych, jak np.: przechowywanie, indeksowanie i wyszukiwanie treści dydaktycznych, obsługa...

  • Wiarygodność i zaufanie jako fundamenty budowania relacji w e-biznesie

    Publication

    Internet będący dla niektórych synonimem nowoczesności, dla innych jego użytkowników stał się codziennym narzędziem pracy, służącym do poszukiwania informacji o potencjalnych parterach biznesowych oraz komunikowania się z nimi. Z tego powodu odpowiedź na pytanie jak oceniana jest wiarygodność informacji internetowej, oraz jakim modyfikacjom podlega komunikacja zapośredniczona przez komputer (computer mediated communication) w porównaniu...

  • Perspektywy obsługi miast autobusami elektrycznymi na przykładzie Sopotu

    W ramach zaostrzających się wymagań dotyczących ochrony środowiska, władze miast poszukują rozwiązań mających na celu ograniczenie emisji zanieczyszczeń. W sektorze transportu, in-nowacyjnym rozwiązaniem umożliwiającym zmniejszenie emisji spalin, jest zastosowanie "czyst-szych" środków transportu miejskiego - elektrobusów. Pojazdy o napędzie elektrycznym stanowią jeden z filarów realizacji polityki zrównoważonej mobilności w miastach...

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  • ZzP - Kółko olimpijskie z chemii (szkoła ponadpodstawowa) 2020/2021

    e-Learning Courses
    • A. Okuniewski
    • D. Rosiak
    • B. Wikieł

    W ramach tego kursu prowadzone są w roku szkolnym 2020/2021 spotkania online uczestników kółka olimpijskiego z chemii ze szkół ponadpodstawowych realizowanego w ramach projektu "Zdolni z Pomorza - Politechnika Gdańska".

  • ZzP - Kółko olimpijskie z fizyki (szkoła ponadpodstawowa) 2020/2021

    e-Learning Courses
    • P. Kupracz
    • B. Wikieł

    W ramach tego kursu prowadzone są w roku szkolnym 2020/2021 spotkania online uczestników kółka olimpijskiego z fizyki ze szkół ponadpodstawowych realizowanego w ramach projektu "Zdolni z Pomorza - Politechnika Gdańska".

  • ZzP - Kółko olimpijskie z matematyki (szkoła ponadpodstawowa) 2020/2021

    e-Learning Courses
    • A. Daszke
    • B. Wikieł

    W ramach tego kursu prowadzone są w roku szkolnym 2020/2021 spotkania online uczestników kółka olimpijskiego z matematyki ze szkół ponadpodstawowych realizowanego w ramach projektu "Zdolni z Pomorza - Politechnika Gdańska".

  • Konsultacje Sławomir Ostrowski

    e-Learning Courses
    • S. Ostrowski

    Konsultacje online dr inż. Sławomir Ostrowski: w semestrze letnim 2021: czwartki: godz. 13:15-14:00    

  • Helissa Factory

    People

  • Joanna Czerska dr inż.

    I am a woman whose mission and passion is the development of people and organizations. My motto is: "There is no such fantasy that human will and reason cannot transform into reality." William Shakespeare In my life I am guided by the values ​​of respect, teamwork and a positive attitude. They define me and decide what kind of person I am. My adventure with Lean began when I was writing my diploma thesis during my studies at WZiE...

  • Fundamentowanie - niestacjonarne - 22_23

    e-Learning Courses
    • A. Krasiński
    • P. Więcławski

    Kurs przeznaczony dla studentów kierunku Budownictwo, studia niestacjonarne I stopnia, sem. V. W kursie zamieszczone są materiały i pomoce dydaktyczne dotyczące wykładów, ćwiczeń i zajęć projektowe z przedmiotu.Za pośrednictwem kursu odbywać się będzie komunikacja informacyjna pomiędzy prowadzącymi i studentami.

  • Fundamentowanie - niestacjonarne - 23_24

    e-Learning Courses
    • A. Krasiński
    • P. Więcławski

    Kurs przeznaczony dla studentów kierunku Budownictwo, studia niestacjonarne I stopnia, sem. V. W kursie zamieszczone są materiały i pomoce dydaktyczne dotyczące wykładów, ćwiczeń i zajęć projektowych z przedmiotu.Za pośrednictwem kursu odbywać się będzie komunikacja informacyjna pomiędzy prowadzącymi i studentami.

  • Emotional experiences of family caregivers of children with Dravet syndrome

    Publication

    Background: Since the psychosocial implications of Dravet syndrome (DS) are much more serious and far-reaching than in other types of epilepsy, caring for a DS child seriously affects the entire family. This study describes the emotional experiences of family caregivers of DS children and evaluates the way caregiving affects their perceived quality of life. Methods: An anonymous, self-administered...

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  • Knowledge economics and the demand for higher education

    Publication

    This article suggests that the decreased demand for higher education in Poland is partially caused due to the changes in consumer preferences. The appearance of a cheap and highly accessible form of knowledge offered by the massive open online courses is presumed here to have an effect on the demand for formal higher education. This article proposes an additional perspective to the research on knowledge consumption, especially...

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  • The linkage between knowledge risk management and organizational performance

    Publication

    - JOURNAL OF BUSINESS RESEARCH - Year 2019

    The purpose of this study is to examine the effect of knowledge risk management (KRM) on organizational performance, with measures considered as “softer” measures of performance, i.e. innovativeness, responsiveness, sustainability, and agility. Data were collected using an online questionnaire sent to private and public orga- nizations located all over the world. The analysis and hypotheses testing were performed using structural...

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  • A new concept of contemporary marketing

    Publication

    - Year 2021

    Purpose: This conceptual paper aims to propose a new concept of marketing that responds well to the needs of a changing world, taking into account the continuous development of the service economy and the revolution in the development of the Internet and related tools. Methodology/Approach: The proposed concept is based on well-researched theories: service marketing, experience marketing, relationship marketing and digital marketing...

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  • Focus on Misinformation: Improving Medical Experts’ Efficiency of Misinformation Detection

    Publication

    - Year 2021

    Fighting medical disinformation in the era of the global pandemic is an increasingly important problem. As of today, automatic systems for assessing the credibility of medical information do not offer sufficient precision to be used without human supervision, and the involvement of medical expert annotators is required. Thus, our work aims to optimize the utilization of medical experts’ time. We use the dataset of sentences taken...

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  • Antecedents to Achieve Kanban Optimum Benefits in Software Companies

    Publication
    • M. Ahmad
    • A. Rohunen
    • P. Raulamo-jurvanen

    - Year 2019

    In 2004, Kanban successfully entered into the Agile and Lean realm. Since then software companies have been increasingly using it in software development teams. The goal of this study is to perform an empirical investigation on antecedents considered as important for achieving optimum benefits of Kanban use and to discuss the practical implications of the findings. We conducted an online survey with software professionals from...

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  • Multi-objective weather routing of sailing vessels

    The paper presents a multi-objective deterministic method of weather routing for sailing vessels. Depending on a particular purpose of sailboat weather routing, the presented method makes it possible to customize the criteria and constraints so as to fit a particular user’s needs. Apart from a typical shortest time criterion, safety and comfort can also be taken into account. Additionally, the method supports dynamic weather data:...

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  • A new approach to β-decays studies impacting nuclear physics and astrophysics: The PANDORA setup

    Publication
    • D. Mascali
    • D. Santonocito
    • M. M. Busso
    • L. Celona
    • A. Galatà
    • M. La Cognata
    • G. S. Mauro
    • A. Mengoni
    • E. Naselli
    • F. Odorici... and 5 others

    - EPJ Web of Conferences - Year 2023

    Theory predicts that lifetimes of β-radionuclides can change dramatically as a function of their ionization state. Experiments performed in Storage Rings on highly ionized atom have proven nuclei can change their beta decay lifetime up to several orders of magnitude. The PANDORA (Plasmas for Astrophysics, Nuclear Decay Observation and Radiation for Archaeometry) experiment is now conceived to measure, for the first time, nuclear...

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  • Colour Terms in Five Linguistic Images of the World: The Semantic Perspective

    Publication
    • P. Golda
    • J. Mężyk
    • J. Ryszka
    • T. Uchman
    • A. Jedziniak

    - GEMA Online Journal of Language Studies - Year 2022

    Social and cultural factors shape the linguistic perception of colour. At the same time, colour terms co-create the linguistic image of the world, which allows us to interpret reality and profile our statements and beliefs. This paper presents six basic colour terms: white, black, red, green, yellow, and blue (both as adjectives and as nouns) in the five different linguistic images of the world of the following languages: English,...

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  • Teaching civil engineering in English at Gdansk University of Technology

    The effects of globalization, as well as many possibilities of easy and cheap ways of travelling, have led to the increase in number of different types of university studies conducted in English. This paper describes advantages and disadvantages after seven years of experience of conducting three-semester MSc Studies in Civil Engineering in English at Gdansk University of Technology, Poland. The studies started in 2009 after a...

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  • Zdolni z Pomorza - Kółko olimpijskie z chemii (klasy VII i VIII) 2021/2022

    e-Learning Courses
    • A. Okuniewski
    • D. Rosiak

    W ramach tego kursu prowadzone są w roku szkolnym 2020/2021 spotkania online uczestników kółka olimpijskiego z chemii z klas VII i VIII szkół podstawowych realizowanego w ramach projektu "Zdolni z Pomorza - Politechnika Gdańska".

  • ZzP - Kółko olimpijskie z matematyki (klasy VII i VIII) 2020/2021

    e-Learning Courses
    • A. Daszke
    • B. Wikieł

    W ramach tego kursu prowadzone są w roku szkolnym 2020/2021 spotkania online uczestników kółka olimpijskiego z matematyki z klas VII i VIII szkół podstawowych realizowanego w ramach projektu "Zdolni z Pomorza - Politechnika Gdańska".

  • ZzP - Kółko olimpijskie z chemii (klasy VII i VIII) 2020/2021

    e-Learning Courses
    • A. Okuniewski
    • D. Rosiak
    • B. Wikieł

    W ramach tego kursu prowadzone są w roku szkolnym 2020/2021 spotkania online uczestników kółka olimpijskiego z chemii z klas VII i VIII szkół podstawowych realizowanego w ramach projektu "Zdolni z Pomorza - Politechnika Gdańska".

  • Zdolni z Pomorza - Kółko olimpijskie z chemii (klasy VII i VIII) 2022/2023

    e-Learning Courses
    • A. Okuniewski
    • D. Rosiak

    W ramach tego kursu prowadzone są w roku szkolnym 2020/2021 spotkania online uczestników kółka olimpijskiego z chemii z klas VII i VIII szkół podstawowych realizowanego w ramach projektu "Zdolni z Pomorza - Politechnika Gdańska".

  • Mówiące Mapy

    Publication

    - Year 2010

    W referacie zaprezentowana została koncepcja oraz wizja prototypu implementacji dedykowanego systemu informacji przestrzennej (GIS) wspierającego samodzielne poruszanie się i nawigację po terenie miejskim osób niewidomych. Po wprowadzeniu w zagadnienie, omówiono wykorzystanie bazy danych przestrzennych miejskiej sieci tras dostępnych dla osób pieszych, co umożliwia systemowi automatyczne znajdowanie optymalnej trasy z punktu...

  • [Soft Skills] Writing grant application

    e-Learning Courses
    • R. Downar-Zapolska
    • J. Baum

    {mlang pl} Dyscyplina: soft skills Zajęcia obowiązkowe dla doktorantów II roku,  Prowadzący:  mgr Renata Downar-Zapolska Liczba godzin: 5 Forma zajęć: online Data:15.06.2023 {mlang} {mlang en} Discipline: soft skills Obligatory course for 2nd-year PhD students Academic teacher: mgr Renata Downar-Zapolska Total hours of training: 5 teaching hours Course type: online Date: 15.06.2023 {mlang}

  • Patentowe Bazy Danych

    e-Learning Courses
    • K. Szambelan

    Prowadząca: Karolina Szambelan, Zespół Rzeczników Patentowych PG Terminy: 1 spotkanie online: piątek 08.03 od 17:00 do 19:30 2 spotkanie online: piątek 15.03 od 17:00 do 19:30 Szkolenie pozwala na zdobycie zaawansowanych umiejętności informacyjnych do wyszukiwania danych o pracach o innowacyjnym charakterze, w tym wielodyscyplinarnych zgłoszeń patentowych i innowacji, które uzyskały ochronę patentową. Podczas zajęć możliwe...

  • Partycypacja obywatelska młodzieży z perspektywy polskich i litewskich instytucji na przykładzie projektu South Baltic Youth Core Group Network

    Celem artykułu było ukazanie partycypacji obywatelskiej młodzieży w opinii pracowników instytucji działających na terenie 5 polskich gmin: Dzierzgoń, Elbląg, Gdynia, Iława i Nowe Miasto Lubawskie i litewskiej gminy Teslai. W ramach projektu SB YCGN przeprowadzono badanie metodą sondażu diagnostycznego z wykorzystaniem techniki ankiety internetowej na 118 respondentach z 53 polskich instytucji i 47 respondentach z 10 litewskich...

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  • Cloud solutions as a platform for building advanced learning platform, that stimulate the real work environment for project managers

    Publication

    - Year 2014

    Improving skills of managers and executives require, that during the transfer of knowledge (in different ways: during studies, trainings, workshops and other forms of education) it is necessary to use tools and solutions that are (or will be) used in real world environments, where people being educated are working or will work. Cloud solutions allow educational entities (universities, training companies, trainers, etc.) to provide...

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  • Volunteerism in the last year as a moderator between empathy and altruistic social value orientation: An exploratory study

    Volunteerism is a sustained prosocial activity, and young adults are one of the most important targets for organizations recruiting volunteers. Empathy and altruistic social value orientation measured by a decomposed game are dispositional traits that might foster engagement in volunteerism. Using a self-report online-based questionnaire study on two groups of young adults (aged 18-35, N = 224 non-volunteers and N = 178 volunteers...

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  • Acoustic imaging of selected areas of Gdansk Bay with the aid of parametric echosounder and side-scan sonar

    The article presents and analyses the data recorded during sounding of the Gdansk Bay seabed with the aid of a parametric echosounder and a side-scan sonar. The accuracy of seabed structure examination, as a condition for obtaining valuable results, requires correct configuration of echolocation devices and proper calibration of peripheral devices, such as the survey unit geographical position sensor – GPS, the navigation unit,...

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  • Wpływ struktur wsparcia na efektywność nauczania języka pisanego w środowisku e-learningowym

    Publication

    The process of knowledge and language skills development during an online course can be very effective if student engagement in learning is achieved. This can be attained by introducing general and specific support mechanisms prior to the commencement of the course and during it. The former relates to the technological aspect, that is to familiarizing students with the functionalities of the virtual learning environment they will...