Search results for: INNOWACJE W MARKETINGU

• Driving the Image of an Electricity Supplier through Marketing Activities

  Publication

  • D. Dąbrowski
  • J. Dąbrowski
  • T. Zamasz
  • M. Lis

  - Forum Scientiae Oeconomia - Year 2023

  The aim of this study is to determine how marketing actions undertaken within the marketing mix by electricity providers influence their image. Referring to the Stimulus-Organism-Response (SOR) theory, research hypotheses were formulated, and a regression model was constructed, assuming positive impacts of selected marketing actions of electricity providers on their image. A quantitative approach was employed to test the research...

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• Creating Hotel Services from a Perspective of Extraordinary Customer Experience

  Publication

  • E. Gołąb-Andrzejak
  • M. Gębarowski

  - Handel Wewnętrzny - Year 2018

  This conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...

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• Antecedents and Consequences of Brand Loyalty

  Publication

  • S. Gupta
  • B. Schivinski
  • M. Brzozowska-Woś

  - Handel Wewnętrzny - Year 2017

  The objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...

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• Anita Richert-Kaźmierska dr inż.

  People

  Department of Entrepreneurship and Business Law

• Marcin Żmuda

  People

  Marcin Żmuda - specjalista marketingu internetowego w Google oraz założyciel agencji Embasy. Autor Update Time - wiadomościa z obszaru SEO.  Pierwsze kampanie SEO przygotowywałem już w 2007 roku. Aktualnie jestem Head of SEO w firmie Orion Media Group zajmującym się zagadnieniami związanymi z pozycjonowaniem w wyszukiwarkach internetowych oraz rozbudową grupy serwisów własnych. Moja agencja, Embasy specjalizuje się przede wszystkim...