Search results for: EMPLOYEE BRAND COMMITMENT
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Michał Tomasz Tomczak dr hab.
PeoplePh.D. in Social Sciences, Assistant Professor at the Faculty of Management and Economics, Gdańsk University of Technology. He worked as a visiting scholar at the University of North Texas, College of Health and Public Service. He is the first Polish researcher in the field of management who conducted research on neurodiversity and work. Author and coauthor of over 50 publications in the field of Human Resources Management, in particular,...
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Determinanty kreowania wartości marki poprzez media społecznościowe w gospodarce sieciowej
PublicationGłównym problemem badawczym podejmowanym w pracy, jest określenie struktury czynników determinujących kreowanie wartości marki w mediach społecznościowych. Dla rozwiązania tego problemu wykonano dwa badania. Pierwsze z nich dotyczyło określenia relacji pomiędzy wartością marki a jej pozycją w sieciach społecznościowych (model BV). Badanie to zrealizowano w oparciu o metody ilościowe: analizę statystyczną danych wtórnych i danych...
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Reasons behind changes in the share of labour in national income in the Polish economy: Selected aspects
PublicationAim/purpose – The aim of this paper is to examine the impact of structural changes taking place in the Polish economy on the share of labour in national income. Design/methodology/approach – The scope of this study includes a review of the literature dedicated to the issue and an empirical analysis of data available on this topic. The study uses elements of descriptive statistics and the method of induction. Findings – The conducted...
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Aleksandra Romanowska dr inż.
PeopleEmployee in the Highway and Transportation Engineering Department at the Faculty of Civil and Environmental Engineering, Gdansk University of Technology, Poland. Her research interests include: modelling of road traffic, road safety, trip generation, transport behaviour and preferences of academic societies, planning sustainable urban mobility. In 2019 she was granted a PhD degree, under the supervision of Prof. Kazimierz Jamroz...
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Tacit Knowledge Sharing and Project Performance. Does the Knowledge Workers' Personal Branding Matter?
PublicationTacit knowledge sharing is the real challenge for knowledge management today. Network economy has completely changed the role of knowledge workers who now become independent tacit knowledge producers. Bearing this fact in mind, the author studied how tacit knowledge sharing affects the process of building a personal brand and project performance. For this purpose, the authors conducted a study among Polish professionals with different...
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INDFIRES Innovative and Effective Approaches to the Prevention and Intervention of Industrial Fires
ProjectsProject realized in Department of Transportation Engineering from 2020-12-03
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Media społecznościowe a wizerunek marki
PublicationJeszcze do niedawna wydawało się, że social media, podobnie jak komunikatory internetowe, będą stanowiły kolejne narzędzie wykorzystywane w komunikacji ze znajomymi, a ich tematyka będzie związana głównie z rozrywką i chęcią podtrzymania więzi społecznych. Jednak, z obserwacji wielu autorów wynika, iż obecnie można już mówić o trendzie social media lub też Web 2.0, a z roku na rok internetowe witryny o charakterze społecznościowym,...
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Knowledge Management
e-Learning CoursesBrand knowledge, customer knowledge, relations knowledge, market knowledge, „know how” etc., are intangible assets with great value to the organization today, and to leave these assets unmanaged would seem to be foolish in the extreme. The aim of the course is to explain: who/ why/ how to manage knowledge effectively. Welcome & GOOD LUCK :) Wioleta Kucharska
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Zaufanie do marek jako mediator pomiędzy postrzeganym ryzykiem i skłonnością do elektronicznego word-of-mouth
PublicationRozwój Internetu oraz dostęp konsumentów do mediów społecznościowych wpływają na ich zaangażowanie on-line. Odzwierciedla to również sposób, w jaki konsumenci wyrażają opinie o markach i produktach w Sieci. Celem ankiety było zbadanie wpływu postrzeganego ryzyka i zaufania do marki na skłonność konsumentów do electronic word-of-mouth (eWOM). Ponadto, autorzy zbadali rolę zaufania do marki jako mediatora w relacji między postrzeganym...
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Poczucie samoskuteczności a nadmierne zaangażowanie w działaniach przedsiębiorców: Model teoretyczny
PublicationArtykuł przedstawia model teoretyczny wyjaśniający wpływ poczucia samoskuteczności na eskalację zaangażowania wśród przedsiębiorców. Autorzy postulują, że rozbieżność pomiędzy poziomem przekonań dotyczących własnej skuteczności a faktyczną skutecznością tworzy lukę skuteczności. Początkujący przedsiębiorcy w związku z ich niewielkim doświadczniem są szczególnie narażeni na ryzyko eskalacji zaangażowania, gdyż cechują się ograniczonymi...
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Wpływ postrzeganego ryzyka oraz czynników wizerunkowych na zamiar zakupu marek własnych sieci handlowych
PublicationCelem przeprowadzonych badań była analiza wpływu wizerunku sklepu, postrzeganego ryzyka oraz wizerunku cenowego marek własnych na zamiar ich zakupu. Dokonano replikacji modelu zaproponowanego przez M.F. Diallo i w jej ramach zastosowano technikę wywiadu realizowanego za pośrednictwem Internetu (CAWI) i przeprowadzono analizy z wykorzystaniem modelu równań strukturalnych (SEM) przy pomocy oprogramowania AMOS. Stwierdzono, że zamiar...
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublicationThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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Utilizing online collaborative games to facilitate Agile Software Development
PublicationEffective collaboration and interaction among the development team and between the team and the customer as well as proactive attitude in initiating and implementing improvements play vital roles in the success of agile projects. The challenge is how to address these social aspects since neither the Agile Manifesto nor the Scrum Guide specify techniques that aid the human side of software development. To fill this gap, we developed...
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PROJECT IMPLEMENTATION IN ORGANISATIONS OF REPETITIVE ACTIVITIES
PublicationThe study presents the implementation of projects in organisations that achieve business objec-tives through the implementation of repetitive actions. Projects in these organisations are, on the one hand, treated as marginal activities, while the results of these projects have significant impact on the delivery of main processes, e.g. through the introduction of new products. Human capital and solutions in this field bear impact...
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Michał Ryms dr inż.
PeopleMichał Ryms, PhD, Eng. is the physicist, graduate of the Gdańsk University of Technology. PhD thesis defended at the Chemical Faculty. Since 2011 an employee at the Department of Chemical Apparatus and Theory of Machines, Chemical Faculty, Gdansk University of Technology, POLAND – now as an assistant professor. His research interests includes: improvement of energy efficiency and possibilities of new application of phase change...
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Zarządzanie marką w dobie nadpodaży
PublicationArtykuł poświęcony jest wskazaniu wyzwań stojących przed menedżerami marki wobec nadpodaży marek, produktów i informacji, będącymi pośrednią przyczyną marginalizacji marketingu jako funkcji wielu przedsiębiorstwach o organizacji „silosowej”, gdzie marketing często ograniczany jest do funkcji promocji. Wspomniane okoliczności, zdaniem autorki, mogą prowadzić zarówno do dalszej marginalizacji marketingu w wyniku spadku znaczenia...
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Barcelona - from the province to Metropolis.The cogent strategy of branding the city
PublicationThe phenomenon of rebranding Barcelona's image, called the Barcelona effect or 'Barcelona Model', is exampled as one of the most spectacular transformations of the city perception in the last decade. Why has Barcelona been successful? Is it the effect of the recently intensified revitalization practice, or has the city of Barcelona built its brand market value for years? The aim of the research is to name these transition...
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Adopting collaborative games into Open Kanban
PublicationThe crucial element of any agile project is people. Not surprisingly, principles and values such as "Respect for people", "Communication and Collaboration", "Lead using a team approach", and "Learn and improve continuously" are an integral part of Open Kanban. However, Open Kanban has not provided any tools or techniques to aid the human side of software development. Moreover, as a Lean initiative, it is not as comprehensively...
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Knowledge Flows in Cluster Organizations
PublicationThis paper aims to identify knowledge flows in cluster organizations (COs). On the basis of a literature analysis on knowledge flows and cluster organizations, the following research question was formulated: What kind of knowledge flows can be identified in cluster organizations and what is their main characteristics? The paper is based on a literature analysis and Grounded Theory methodology, examining four purposefully selected...
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The (over)touristification of European historic cities: a relation between urban heritage and short-term rental market demand
PublicationIn this chapter, I wish to highlight the critical relationship between heritage management issues and building environment transformation. I argue that such a relationship is directly expressed through the tourism phenomenon, and it should be measured through the economic dimension of the short-term rental market, which introduces this rule of thumb: if there is a lack of demand, the brand of the city is weak; if there is too much...
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Rozwój badań nad kapitałem marki bazującym na konsumencie – przegląd literatury
PublicationCelem artykułu jest prezentacja koncepcji kapitału marki bazującego na konsumencie (CBBE) oraz dotychczasowego dorobku badawczego w zakresie jego pomiaru . Realizacja tak postawionego celu wymagała przeprowadzenia wyczerpujących studiów literatury na ten temat, która wyróżnia dwa oddzielne podejścia do pomiaru CBBE: podejście bezpośrednie oraz pośrednie. Artykuł dostarcza menedżerom marki wiedzy na temat głównych kierunków ich...
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Employees’ self-expansion as a mediator between perceived work conditions and work engagement and productive behaviors
PublicationThere has been increasing scientific interest in the relationships between self-perception and group identity development processes as well as the behavioural implications of these processes in organizational contexts. Recently, the concept of workplace self-expansion has been introduced to work and organizational psychology. That is, the self-expanding characteristics of work and the workplace have been related to job satisfaction...
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Theological Intersections: Newman’s ‘Primacy of God’ in Modern Church Discourse
PublicationThis article critically examines the Catholic–Anglican theological dialogue, centering on John Henry Newman’s ‘Primacy of God’, Catholic synodality, and Anglican comprehensiveness. It illuminates the interconnectedness of these elements, revealing their potential to enhance ecumenical conversations. Newman’s concept of communal faith and divine primacy resonates across both traditions, advocating a transformative,...
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Tweet you right back: Follower anxiety predicts leader anxiety in social media interactions during the SARS-CoV-2 pandemic
PublicationRecent research has shown that organizational leaders’ tweets can influence employee anxiety. In this study, we turn the table and examine whether the same can be said about followers’ tweets. Based on emotional contagion and a dataset of 108 leaders and 178 followers across 50 organizations, we infer and track state- and trait-anxiety scores of participants over 316 days, including pre- and post the onset of the SARS-CoV-2 pandemic...
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Indicators describing the effectiveness of tax systems of selected OECD countries
Open Research DataThe following research data include indicators describing the effectiveness of the tax administration activity in Poland compared to selected countries. In economic understanding efficiency is measured by the calculation of the expenditure of funds spent on its operation and performance of statutory functions. In this respect, the basic indicator is...
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Self-Censorship in a Workplace: The Role of Gender, Management Position, Procedural Justice and Organizational Climate
Open Research DataData consist of three studies. In study 1 (N = 948) we test whether women manifest more self-censorship than men and we verify whether this effect is maintained when women and men hold managerial position. Then, we analyse the effects of procedural justice (study 2, N = 98) and communal organizational climate (study 3, N = 567) on women’s and men’s...
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The Pomerania Design Faktory as an Example of 50+ Entrepreneurship Promotion
PublicationThe article presents one of the programmes carried out by The Gdańsk Entrepreneurs' Foundation and The Gdansk Labor Office in 2013/14, dedicated to seniors. It is a great example of an innovative project aimed at the activation of individuals aged 50+ by using their own talents and interests in business. It also shows the results of intergenerational cooperation because the trainers — especially the designers — were much younger...
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How do responsible universities perceive their social engagement? In search of signs of Creating Shared Value by the University
PublicationObjectives: University social responsibility still lacks legitimisation and is perceived as a burden that hinders academics from doing research and teaching. Creating Shared Value by the University may serve as a tool to motivate universities to engage in initiatives for society, as this is beneficial for both parties. Yet, some researchers perceive the creation of economic value as inappropriate for academia. Thus, it was interesting...
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Impact of Cyclist Facility Availability at Work on the Number of Bike Commuters
PublicationThe article describes the results of research designed to establish whether cycle provision can influence the number of employees commuting by bike. To that end, employee surveys were conducted in three IT companies in 2012 and 2016. The questionnaire asked about travel behaviour and what the staff thought about their company’s provision of cyclist facilities. Since 2012 each of the companies has moved its head office and the...
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Krajobraz wiejski i turystyka. Poszukiwanie równowagi pomiędzy widzeniem i wizerunkiem wsi
PublicationNajważniejszym składnikiem marki wsi jest krajobraz. Wizerunek wsi kreowany w turystyce i dostępny widok różnią się jednak coraz bardziej: przekaz reklamowy identyfikuje wieś z przyrodą oraz ciszą i spokojem; wieś realna stanowi, najczęściej dysharmonijną, mozaikę wiejsko-miejskiego zagospodarowania. Konfrontacja dostarczonego przez turystykę komunikatu z oglądanym krajobrazem podważa wiarygodność marki wsi, co stanowi zagrożenie...
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ANALIZA POSTAW INTERNAUTÓW WOBEC MARKI W MEDIACH SPOŁECZNOŚCIOWYCH
PublicationCelem opracowania jest ukazanie roli, jaką odgrywają media społecznościowe i wypowiedzi internautów w kształtowaniu wizerunku marki wśród użytkowników Sieci. Artykuł prezentuje także wyniki obserwacji aktywności polskich internautów dotyczące jednej z polskich marek spożywczych. Internauci zamieszczają w Internecie różnorodne treści powiązane pośrednio lub bezpośrednio z markami. Zadaniem organizacji, podobnie jak w przypadku pozostałych...
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The most important elements of the social package that guide students of Wrocław University of Science and Technology when choosing their first job
Open Research DataThis dataset contains the results of research that were carried out by the Wrocław University of Science and Technology in March and April 2016, using an anonymous "on-line" questionnaire. 1,320 people took part in the study entitled "My ideal employer" - students and doctoral students of all faculties of the university (including those fields of study...
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Wojciech Wyrzykowski dr hab.
PeopleWojciech Wyrzykowski is an employee of the Department of Finance at the Faculty of Management and Economics of the Gdańsk University of Technology. He is the author of 70 scientific publications, including 5 monographs, and co-author of 7 monographs. The most important of them reflecting the author's scientific interests include: Tax conditions for the development of entrepreneurship in Poland, Taxes in Poland - outline of the...
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Building the Learning Environment for Sustainable Development: a Co-creation approach
PublicationEducation for sustainable development supports the improvement of knowledge, skills, attitudes and behaviors related to global challenges such as climate change, global warming and environmental degradation, among others. It is increasingly taking place through projects based on information and communication technologies. The effectiveness of the actions taken depends not only on the quality of the project activities or the...
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Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city
PublicationCities in times of global urbanization, are looking for completely new marketing methods, one such tool is the creative use of artificial light after dark, in the form of light festivals. This paper aims to introduce the historical development of the phenomenon and contemporary as well as contemporary illuminations / projects of illuminations of Fete des Lumieres festival in Lyon, Luminale in Frankfurt or on a smaller scale Lights...
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Global value chains and wages under different wage setting mechanisms
PublicationThis study examines whether, and how, differences in wage bargaining schemes shape the relationship between global value chains (GVCs) and the wages of workers while considering both GVC participation and position in GVC. Our dataset is derived from the European Structure of Earnings Survey (SES), containing employee–employer data from 18 European countries, merged with sectoral data from the World Input-Output Database (WIOD)....
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Within- and between-firm wage inequalities and trade integration in GVC
PublicationThis paper examines between- (inter) and within- (intra) firm wage inequality using rich employer-employee data for 12 European countries. We confirm that much overall wage inequality is observed within sectors and within occupations. The share of the within- and between-firm components in overall wage inequality varies across countries. We estimate the link between involvement in global value chains (GVCs) and wages differentiating...
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The concept of experience marketing - examples of practical application (PG_0005962), W, International Design Engineer, sem. 2, zimowy 2023/24
e-Learning CoursesCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy). The aim of the course is to familiarize students with the concept of experience...
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Tacit Knowledge Sharing and Personal Branding. How to Derive Innovation From Project Teams?
PublicationInnovation, relationships, cooperation, and knowledge are key factors which determine a competitive advantage in the networked economy. A network serves as a contemporary form of market process coordination. Network economy, according to the idea of prosumerism, is founded on collaboration of individual creators based on a network of values instead of hierarchical dependencies. Another feature of a network is that it imposes symmetry...
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PRZYKŁAD MODELU GRY FABULARNEJ WSPIERAJĄCY PROCES ZAANGAŻOWANIA I MOTYWACJI STUDENTÓW WYŻSZYCH UCZELNI TECHNICZNYCH
PublicationArtykuł prezentuje koncepcję budowy uniwersalnego scenariusza gry fabularnej, która pomaga zbudować zaangażowanie wśród studentów uczelni technicznych. Jednym ze sposobów na wzmożenie motywacji w procesie uczenia się jest gamifikacja. Gdy gamifikacja wspiera proces nauczania często tworzone są modele tematycznie związane z problematyką danego przedmiotu. Scenariusz proponowanej gry jest uniwersalny i można go wykorzystać w ramach...
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Evaluati on of long-term start up costs impact on short-term price based operational optimization of a CCGT using MILP
PublicationAn increasing share of the weather-dependent RES generation in the power system leads to the growing importance of flexibility of conventional power plants. They were usually designed for base load operation and it is a challenge to determine the actual long-term cycling costs, which account for an increase in maintenance and overhaul expenditures, increased forced outage rates and shortened life expectancy of the plant and components....
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Bartosz Rybacki
PeopleA scientist, engineer, graduate of molecular biotechnology, R&D of the Stardust project, coordinator of the AMBER rocket project, member of the Polish Astrobiological Society, Polish Rocketry Association, Innspace Team and PTAstrobio Working Group. Employee of the Blirt S.A.. Ad Astra!
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The role of resilience in explaining hotel growth: A fuzzy-set QCA approach
PublicationPurpose: Due to the detrimental effects of the recent pandemic on the hotel sector, hotel resilience research and its impact on hotel recovery have received lots of academic attention. However, a sustainable perspective on hotel resilience, as an approach for investigating its impact on long-term hotel growth, has been largely overlooked in the hospitality resilience literature. Therefore, this paper aims to address the research...
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Zintegrowane działania komunikacyjne w internecie na przykładzie marki Żywiec Zdrój Smako-Łyk
PublicationArtykuł ma na celu ukazanie przykładów angażowania polskich internautów w kampanie komunikacji marketingowej realizowane dla marki Żywiec Zdrój Smako-Łyk. Analizie poddano treści odnoszące się bezpośrednio do marki oraz wybranych kampanii online prowadzonych w latach 2009–2015. W ostatnich latach w Polsce można obserwować coraz więcej kampanii wykorzystujących potencjał, jaki mają w sobie internauci. Cenne pomysły można pozyskać...
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The Principles of Model Building Concepts Which Are Applied to the Design Patterns for Smart Cities
PublicationThe involvement of citizens into decision-making processes is one of the main features of smart cities. Such commitment is reflected in the form of requirements towards the city, and the benefits which are expected from the city. Requirements and benefits are thus the primary language of communication between decision-makers and urban residents. To develop such a language, it becomes necessary to develop design patterns for Smart...
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Typologia aktywności online konsumenta w zakresie marki
PublicationWeb 2.0 daje konsumentom nieograniczone możliwości wchodzenia w interakcje, wypowiadania się, udostępniania oraz kreowania treści dotyczących produktów i marek. Tego typu aktywność konsumentów, która ma miejsce w Internecie (tzw. COBRA), stanowi wielką wartość dla firm. Niniejszy artykuł stanowi pierwszą próbę przedstawienia pełnej klasyfikacji tego typu zachowań w trzech głównych kategoriach (konsumpcji, kontrybucji i kreacji),...
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PRELIMINARY FIELD TESTS AND LONG-TERM MONITORING AS A METHOD OF DESIGN RISK MITIGATION: A CASE STUDY OF GDAŃSK DEEPWATER CONTAINER TERMINAL
PublicationAppropriate risk assessment plays a fundamental role in the design. . The authors propose a possible method of design risk mitigation, which follows recommendations included in Eurocode 7. The so-called “Observational Method” (OM) can produce savings in costs and programmes on engineering projects without compromising safety. The case study presented is a complex design solution that deals with the heavy foundations of a gantry...
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Working Conditions in Global Value Chains: Evidence for European Employees
PublicationThis article investigates a sample of almost nine million workers from 24 European countries in 2014 to conclude how involvement in global value chains (GVCs) affects working conditions. We use employer–employee data from the Structure of Earnings Survey merged with industry-level statistics on GVCs based on the World Input-Output Database. Given the multidimensional nature of the dependent variable, we compare estimates of the...
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Evaluation of Medical Staff Satisfaction for Workplace Architecture in Temporary COVID-19 Hospital: A Case Study in Gdańsk, Poland
PublicationThis article analyses the architecture that was used in the temporary AmberExpo hospital in Gdańsk, Poland which was installed during the COVID-19 pandemic. The construction of this type of facility is often based on experimental approaches, aimed at caring for patients suffering from an infectious disease in emergency conditions. In order to assess the level of employee satisfaction with the architectural and technical elements...
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Mohammad Hossein Ghaemi dr inż.
PeopleMohammad Hossein Ghaemi Mohammad Hossein Ghaemi (1967), is an Assistant Professor at the Faculty of Mechanical Engineering and Ship Technology - WIMiO (till 2020: Faculty of Ocean Engineering and Ship Technology), Department of Automatics and Marine Energy Engineering. He studied first at Tehran University, where was graduated in the field of Mechanical Engineering (Solid Mechanics). Then he received his MSc degree in the area...