Search results for: MARKET

• Marketing relacji : zastosowanie marketingu relacji

  Publication

  • A. Drapińska

  - Year 2005

  W podrozdziale opisano warunki implementacji marketingu relacji w przedsiębiorstwie. Zwrócono między innymi uwagę na strukturę organizacyjną, system dostarczania klientom wartości oraz branżę, w której działa firma. Wskazano również na korzyści wynikające z zastosowania działań marketingu relacji w firmie.

• Services Marketing_2022

  e-Learning Courses

  • N. Przybylska

• Podstawy marketingu_N_AG_sem2_lato23

  e-Learning Courses

  • N. Przybylska

• Services Marketing_BiM_winter_2023

  e-Learning Courses

  • N. Przybylska

• Essentials of Marketing_2024

  e-Learning Courses

  • N. Przybylska
  • J. Świątek

• MARKETING I BADANIA MARKETINGOWE_ZII N_ONLINE - sem. letni 2023/24

  e-Learning Courses

  • N. Przybylska
  • E. Gołąb-Andrzejak
  • W. Kowalczyk

• Marketing relacji : Specyficzne cechy marketingu relacji

  Publication

  • E. Gołąb-Andrzejak

  - Year 2005

  Rozdział piąty opracowania dotyczy marketingu relacji. W drugim podrozdziale prezentowane są specyficzne cechy marketingu relacji. Ukazywane są one poprzez porównanie marketingu relacji z marketingiem transakcji. Wykazywana jest także specyfika wymiany między klientem a przedsiębiorcą w ramach omawianej koncepcji marketingu.

• Etyka marketingu - czy marketing jest etyczny?

  Publication

  • A. Drapińska

  - Marketing i Zarządzanie - Year 2015

  Od jakiegoś czasu pojawiają się krytyczne głosy wobec marketingu, jako działań nieetycznych, wycelowanych przeciwko klientom i społeczeństwu jako całości. Można stwierdzić, że wizerunek marketingu jest w tym kontekście negatywny. Celem artykułu jest próba odpowiedzi na pytanie czy marketing jest etyczny. Stwierdzono, że istotą marketingu jest dbanie o dobro interesariuszy przedsiębiorstw oraz łączenie interesu firmy, klientów...

  Full text available to download

• Elektroniczne instrumenty komunikacji marketingowej w marketingu usług medycznych

  Publication

  • M. Brzozowska-Woś

  - Przedsiębiorczość i Zarządzanie - Year 2013

  Nie ma wątpliwości, że wielu polskich świadczeniodawców usług zdrowotnych korzysta z Internetu do komunikowania się z pacjentami. Jednocześnie chcą oni stworzyć wizerunek marki jako bardziej nowoczesnej i atrakcyjnej. Elektroniczna komunikacja marketingowa (szczególnie serwisy informacyjne, serwisy społecznościowe, blogi, fora, microblogi, wyszukiwarki, marketing mobilny) ma coraz większe znaczenie w marketingu usług medycznych,...

  Full text available to download

• MARKETING I BADANIA MARKETINGOWE_ZII N_ONLINE - sem. letni 2023/24 - kopia

  e-Learning Courses

  • N. Przybylska
  • E. Gołąb-Andrzejak
  • W. Kowalczyk

• MARKETING STRATEGY - SPACE AS A PRODUCT.ARCHITECTURE AS A MARKETING DEVICE.

  Publication

  • K. Piątkowska

  - Year 2012

  Space has its measurable financial value. From the economic point of view place can be treated as a product that fights for appearing in tourists' and investors' consciousnesses. Space - treated as the object of demand and supply - becomes an element in a marketing game. To reach its maximal value the given space should be competitive to other spaces, from which it wants to stand out. However, in the field of architecture - and...

• Search engine marketing jako istotne narzędzie komunikacji marketingowej

  Publication

  • M. Brzozowska-Woś

  - Ekonomiczne Problemy Usług - Year 2011

  Komunikacja marketingowa firmy w Internecie musi uwzględniać tzw. marketing w wyszukiwarkach internetowych (SEM). O efektywnej obecności przedsiębiorstwa w Sieci można mówić, gdy łatwo znaleźć serwis internetowy uwzględniając organiczne wyniki wyszukiwania wyszukiwarek, reklamy typu pay-per-click, optymalizację kluczowych fraz, istotność linków przychodzących (zewnętrznych) oraz wartość zamieszczonych treści. Każdy element projektu...

  Full text available to download

• New oryginal generic technologies: A Polish R&D strategic implementation programme

  Publication

  • J. Rachoń

  - Polish Market - Year 2015

  Polands's pharmaceutical industry is of great significance to the whole economy. According to Forbs (2 October 2012), the cost of launching a new drug varies from USD 1 to 11 bilion. There is little Chance of a Polish pharmaceutical company developing an original drug due to financial reason.Many research teams in Poland take up research projects aimed at new biologically active compounds. But such an objective has no broader perspective,...

  Full text to download in external service

• Services Marketing_winter_2024/25_BiM3

  e-Learning Courses

  • N. Przybylska
  • J. Świątek

• Podstawy marketingu_ZI_sem. letni 2023

  e-Learning Courses

  • N. Przybylska
  • W. Kowalczyk

  Kurs z Podstaw marketingu zapoznaje słuchaczy z podstawowymi założeniami dotyczącymi marketingu i jego istoty. Przybliża działania i narzędzia marketingowe stosowane w praktyce gospodarczej. Ukazuje znaczenia analitycznej części działań w obszarze marketingu niezbędnej do podejmowania decyzji marketingowych.

• Essentials of Marketing_BiM lato 2023

  e-Learning Courses

• MARKETING I BADANIA MARKETINGOWE _ZII N_2023/24 - sem. letni

  e-Learning Courses

  • E. Gołąb-Andrzejak
  • W. Kowalczyk

  Celem przedmiotu jest zapoznanie studentów z różnymi metodami pozyskiwania i analizy informacji niezbędnych do podejmowania decyzji w obszarze marketingu.

• Podstawy marketingu_AG_sem. letni 2023

  e-Learning Courses

  • N. Przybylska
  • W. Kowalczyk
  • A. Kozłowska

  Kurs z Podstaw marketingu zapoznaje słuchaczy z podstawowymi założeniami dotyczącymi marketingu i jego istoty. Przybliża działania i narzędzia marketingowe stosowane w praktyce gospodarczej. Ukazuje znaczenia analitycznej części działań w obszarze marketingu niezbędnej do podejmowania decyzji marketingowych.

• Services Marketing_winter_2024/25_BiM 5

  e-Learning Courses

  • N. Przybylska
  • J. Świątek

• Podstawy marketingu_AG_sem. letni 2023

  e-Learning Courses

  • N. Przybylska
  • W. Kowalczyk
  • A. Kozłowska

  Kurs z Podstaw marketingu zapoznaje słuchaczy z podstawowymi założeniami dotyczącymi marketingu i jego istoty. Przybliża działania i narzędzia marketingowe stosowane w praktyce gospodarczej. Ukazuje znaczenia analitycznej części działań w obszarze marketingu niezbędnej do podejmowania decyzji marketingowych.

• Inventory of the existing pavement of sidewalks and roads in the Gdańsk-Oliwa district, with particular emphasis on the location of the "Polanki" market and its direct neighbourhood, stage from 2019 year.

  Open Research Data

  open access

  • J. Borucka
  • W. Mazurkiewicz

  The document presents short description and a list of paved surfaces (sidewalks and roads) in the Gdańsk-Oliwa district, in the form of tables with a description of the street and materials used. The description consists of 21 tables: one table for each street. The description is mostly supplemented with photographic material. The area of the inventory...

• MARKETING I BADANIA MARKETINGOWE _ZII N_2023/24 - sem. letni - kopia

  e-Learning Courses

  • E. Gołąb-Andrzejak
  • W. Kowalczyk

  Celem przedmiotu jest zapoznanie studentów z różnymi metodami pozyskiwania i analizy informacji niezbędnych do podejmowania decyzji w obszarze marketingu.

• Markets of Energy (Dezhou)

  e-Learning Courses

  • W. Stahl

• Wpływ komunikacji marketingowej na kształtowanie miast = The Impact of Marketing Communication on Shaping the Urban Environment

  Publication

  • R. Janowicz

  - Czasopismo Techniczne - Year 2012

  W artykule przestawiono wpływ komunikacji marketingowej na kształtowanie obiektów architektonicznych oraz podano przykłady realizacji o wysokich walorach estetycznych i artystycznych, które powstały w wyniku działań marketingowych.

  Full text available to download

• Markthal Rotterdam as a contemporary continuation of nineteenth-entury market-halls' architectural ideas in Europe, 3rd International Multidisciplinary Scientific Conference, Social Sciences and Arts, Conference proceedings, book 4, Arts, Performing Arts, Architecture and design, Volume II, Vienna, Austria; pp. 391-398

  Publication

  • E. Ratajczyk-Piątkowska

  - Year 2016

  In the nineteenth century the reorganization of the European city local trading model resulted in the network of a series of newly constructed covered market halls. The large-format objects superseded the trade forms of previous streets and squares. In the second half of the twentieth century the panoply of the public trade markets was dominated by food super- and hypermarkets. It seemed that the era of old-time market halls,...

• Photomonitoring of activities carried out in the area of the "Mercato di Sant’Ambrogio" Sant'Ambrogio market and its direct neighbourhood, in the Florence, Italy, case study; stage from March 2023 year

  Open Research Data

  open access

  • J. Borucka

  The data presents photomonitoring (visual documentation report in the form of photographs) of activities carried out in the area of the "Mercato di Sant’Ambrogio" Sant'Ambrogio market and its immediate vicinity, in the Florence, Italy, case study; stage from March 2023 year, during the one week of the monitoring. The monitoring is a part of follow-up...

• International financial markets AGIIENG

  e-Learning Courses

  • A. Marszk

• Markets of Energy 21/22

  e-Learning Courses

  • W. Kamrat

• Markets of Energy 2021/22

  e-Learning Courses

  • H. Tariq
  • F. Ratkowski

• Markets of Energy (Dezhou University)

  e-Learning Courses

  • W. Stahl

  Markets of Energy course for Dezhou University - materials and online lessons

• Otoczenie marketingowe

  Publication

  • D. Dąbrowski

  - Year 2005

  W rozdziale drugim podręcznika scharakteryzowano otoczenie marketingowe organizacji. Tematykę tę ujęto w trzech podrozdziałach: istota otoczenia marketingowego, makrootoczenia, otoczenie rynkowe.

• Photomonitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from July 2020 year.

  Open Research Data

  open access

  • J. Borucka
  • W. Mazurkiewicz
  • D. Nałęcz

  - series: Photomonitoring of activities, prototyping and implementation of the pilot project in the area of the "Polanki" market, Gdańsk-Oliwa district, step1

  The data presents photomonitoring (visual documentation report in the form of photographs) of activities carried out as a part of prototyping and implementation of the pilot project in the area of the “Polanki” market and its immediate vicinity in the Gdańsk-Oliwa district documented in July 2020 year, during the 1st step of the monitoring. The monitoring...

• Photomonitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from August 2020 year.

  Open Research Data

  open access

  • J. Borucka
  • W. Mazurkiewicz
  • D. Nałęcz

  - series: Photomonitoring of activities, prototyping and implementation of the pilot project in the area of the "Polanki" market, Gdańsk-Oliwa district, step1

  The data presents photomonitoring (visual documentation report in the form of photographs) of activities carried out as a part of prototyping and implementation of the pilot project in the area of the “Polanki” market and its immediate vicinity in the Gdańsk-Oliwa district documented in August 2020 year, during the 1st step of the monitoring. The monitoring...

• Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from July 2020 year.

  Open Research Data

  open access

  • J. Borucka
  • W. Mazurkiewicz
  • D. Nałęcz

  - series: Monitoring of activities, prototyping and implementation of the pilot project in the area of the "Polanki" market, Gdańsk-Oliwa district, step1

  The data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2020 year - step 1, stage from July 2020. The monitoring...

• Photomonitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from October 2020 year.

  Open Research Data

  open access

  • J. Borucka
  • W. Mazurkiewicz
  • D. Nałęcz

  - series: Photomonitoring of activities, prototyping and implementation of the pilot project in the area of the "Polanki" market, Gdańsk-Oliwa district, step1

  The data presents photomonitoring (visual documentation report in the form of photographs) of activities carried out as a part of prototyping and implementation of the pilot project in the area of the “Polanki” market and its immediate vicinity in the Gdańsk-Oliwa district documented in October 2020 year, during the 1st step of the monitoring. The monitoring...

• Photomonitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from September 2020 year.

  Open Research Data

  open access

  • J. Borucka
  • W. Mazurkiewicz
  • D. Nałęcz

  - series: Photomonitoring of activities, prototyping and implementation of the pilot project in the area of the "Polanki" market, Gdańsk-Oliwa district, step1

  The data presents photomonitoring (visual documentation report in the form of photographs) of activities carried out as a part of prototyping and implementation of the pilot project in the area of the “Polanki” market and its immediate vicinity in the Gdańsk-Oliwa district documented in September 2020 year, during the 1st step of the monitoring. The...

• Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step2; stage from June 2021 year.

  Open Research Data

  open access

  • J. Borucka
  • W. Mazurkiewicz
  • D. Nałęcz

  - series: Monitoring of activities, prototyping and implementation of the pilot project in the area of the "Polanki" market, Gdańsk-Oliwa district, step2

  The data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2021 year - step 2, stage from June 2021.The monitoring...

• Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step2; stage from September 2021 year.

  Open Research Data

  open access

  • J. Borucka
  • W. Mazurkiewicz
  • D. Nałęcz

  - series: Monitoring of activities, prototyping and implementation of the pilot project in the area of the "Polanki" market, Gdańsk-Oliwa district, step2

  The data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2021 year - step 2, stage from September 2021.The monitoring...

• Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step2; stage from October 2021 year.

  Open Research Data

  open access

  • J. Borucka
  • W. Mazurkiewicz
  • D. Nałęcz

  - series: Monitoring of activities, prototyping and implementation of the pilot project in the area of the "Polanki" market, Gdańsk-Oliwa district, step2

  The data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2021 year - step 2, stage from October 2021.The monitoring...

• Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step2; stage from July 2021 year.

  Open Research Data

  open access

  • J. Borucka
  • W. Mazurkiewicz
  • D. Nałęcz

  - series: Monitoring of activities, prototyping and implementation of the pilot project in the area of the "Polanki" market, Gdańsk-Oliwa district, step2

  The data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2021 year - step 2, stage from July 2021.The monitoring...

• Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step2; stage from May 2021 year.

  Open Research Data

  open access

  • J. Borucka
  • W. Mazurkiewicz
  • D. Nałęcz

  - series: Monitoring of activities, prototyping and implementation of the pilot project in the area of the "Polanki" market, Gdańsk-Oliwa district, step2

  The data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2021 year - step 2, stage from May 2021.The monitoring...

• Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step2; stage from August 2021 year.

  Open Research Data

  open access

  • J. Borucka
  • W. Mazurkiewicz
  • D. Nałęcz

  - series: Monitoring of activities, prototyping and implementation of the pilot project in the area of the "Polanki" market, Gdańsk-Oliwa district, step2

  The data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2021 year - step 2, stage from August 2021.The monitoring...

• The impact of global value chains on wages, employment, and productivity: a survey of theoretical approaches

  Publication

  • S. Szymczak

  - Journal for Labour Market Research - Year 2024

  This study presents a systematic literature review to provide a collection of theories explaining the impact of global value chains (GVCs) on labour market outcomes. Due to the complex nature of GVCs and the interconnectedness of wages, employment, and productivity, many direct and indirect effects are at play. To ensure a transparent and systematic flow of the review process, I follow the PRISMA guide. Eventually, 36 records out...

  Full text available to download

• Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from October 2020 year.

  Open Research Data

  open access

  • J. Borucka
  • W. Mazurkiewicz
  • D. Nałęcz

  - series: Monitoring of activities, prototyping and implementation of the pilot project in the area of the "Polanki" market, Gdańsk-Oliwa district, step1

  The data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2020 year - step 1, stage from July 2020. The monitoring...

• Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from September 2020 year.

  Open Research Data

  open access

  • J. Borucka
  • W. Mazurkiewicz
  • D. Nałęcz

  - series: Monitoring of activities, prototyping and implementation of the pilot project in the area of the "Polanki" market, Gdańsk-Oliwa district, step1

  The data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2020 year - step 1, stage from September 2020. The monitoring...

• Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from August 2020 year.

  Open Research Data

  open access

  • J. Borucka
  • W. Mazurkiewicz
  • D. Nałęcz

  - series: Monitoring of activities, prototyping and implementation of the pilot project in the area of the "Polanki" market, Gdańsk-Oliwa district, step1

  The data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2020 year - step 1, stage from August 2020. The monitoring...

• Wspieranie przedsiębiorczości przez władze samorządowe - wymiar marketingowy

  Publication

  • A. Richert-Kaźmierska

  - Year 2008

• Czynniki sukcesu w zarządzaniu projektem marketingowym

  Publication

  • W. Kucharska

  - Year 2013

  Autorka porusza problem jednoznacznego formułowania kryteriów sukcesu projektu marketingowego, których realizacja zapewniałaby sukces przedsiębiorstwa. Stawia tezę, że projekty marketingowe mają szczególną specyfikę związaną z determinującym wpływem zewnętrznych czynników niemierzalnych, a tym samym niedefiniowalnych, na powodzenie projektu marketingowego rozumianego jako sukces rynkowy, przez co określenie jasnych kryteriów sukcesu...

• Badania marketingowe

  e-Learning Courses

  • A. Kozłowska

• Foundations of Capital Markets Analysis 2022

  e-Learning Courses

  • M. Gnyba