Search results for: brand value co-creation - Bridge of Knowledge

Search

Search results for: brand value co-creation

Search results for: brand value co-creation

  • Tomasz Szymański dr inż. arch.

    Tomasz Szymanski (Ph.D.) is an architect and an assistant professor at the Faculty of Architecture of the Technical University of Gdansk. Graduated at the Faculty of Architecture of the Technical University of Gdansk. Studies completed with a diploma with honors. Research Interests Dr. Tomasz Szymanski are centered around the issue of industrial heritage, re-use, adaptation and revitalization of industrial buildings and objects...

  • Corporate Governance 2022

    e-Learning Courses
    • L. Segreto

    The course deals with a broadened view of Corporate Governance since: a) It explores the dynamic relationships among the ownership structures, the governance structures, and the strategies that firms adopt. b) It relates to a variety of firms, including the specific case of family controlled companies. c) It is declined into two complementary perspectives: the managerial perspective, and the historical perspective based on international...

  • Employees 50+: How They Are Assessed and How They Assess Themselves

    In Poland, the older workers are valued for their knowledge and professional experience. Many of them, during transition period, actively participated in the creation of today’ s businesses and now occupy exposed managerial positions, being aware of their own value. On the other hand, old age is one of the main reasons for the limited access to work. The seniors are assigned stereotypical characteristics, such as low levels of...

    Full text to download in external service

  • Pomiar kapitału marek własnych detalistów

    Celem artykułu jest przybliżenie istoty pojęcia kapitału marek własnych, zaprezentowanie potencjalnych implikacji praktycznych i przedstawienie kierunków dalszych badań w tym zakresie.

    Full text available to download

  • Theory of Urban Design 2023/24 - LECTURES

    e-Learning Courses
    • M. Leszczyński
    • J. Martyniuk-Pęczek
    • M. Kostrzewska
    • M. Rembeza
    • A. Zackiewicz

    Introductory lectures on the topic of urban design concepts in contemporary climate change, sustainable development and the creation of public spaces. 

  • Au nanoparticles identifiction with the use of AFM Volta potential mapping

    The specific physical, chemical and electrochemical electrical properties of gold nanoparticles have led to their extensive use as high-performance chemical and biochemical sensors. The described properties relate to surface plasmon resonance, fluorescence quenching or enhancement, high electrical conductivity and light scattering. The described nanoparticles...

  • Marta Kuc-Czarnecka dr

    Marta Kuc-Czarnecka is the deputy head of the Department of Statistics and Economics at the Faculty of Management and Economics of the Gdańsk University of Technology. She also serves as the Dean's proxy for AMBA accreditation. She is a co-founder of Rethinking Economics Gdańsk and a member of the Foundation Edward Lipiński for the promotion of pluralism in economic sciences. In 2018-2022, she was Eurofound’s quality of life and...

  • Are creative users more apt in reusing and adopting Open Government Data (OGD)? Gender differences

    Publication
    • C. H. Alexopoulos
    • S. Saxena
    • N. Rizun
    • R. Matheus
    • M. Janssen

    - Thinking Skills and Creativity - Year 2024

    Open Government Data (OGD) has been considered as a potent instrument for value creation and innovation by a range of stakeholders. Given that individual ingenuity is a function of individual and environmental factors, it is important to understand how the OGD adoption and usage is a factor of creative performance behaviors (CPB), viz., Problem Identification (PI), Information Search (IS), Idea Generation (IG) and Idea Promotion...

    Full text to download in external service

  • The Perception of an Entrepreneur’s Structural, Relational and Cognitive Social Capital among Young People in Poland - An Exploratory Study

    The goal of the current paper is to verify how an entrepreneur’s structural, relational and cognitive social capital levels are perceived by young people in Poland. The research involved a group of 374 undergraduate business students from a Polish university as participants. Participants completed a survey on entrepreneurial cognitions. It was found that participants assess the level of an entrepreneur’s social capital as relatively...

    Full text available to download

  • A new concept of contemporary marketing

    Publication

    - Year 2021

    Purpose: This conceptual paper aims to propose a new concept of marketing that responds well to the needs of a changing world, taking into account the continuous development of the service economy and the revolution in the development of the Internet and related tools. Methodology/Approach: The proposed concept is based on well-researched theories: service marketing, experience marketing, relationship marketing and digital marketing...

    Full text to download in external service

  • Ocena efektywności monitoringu obiektów inżynierskich za pomocą sieci Bayesa

    W swojej pracy autorzy zaproponowali zastosowanie sieci Bayesa do projektowania monitoringu i podejmowania decyzji w działaniach eksploatacyjnych. Ponadto pokazano dwie metody oceny wartości informacji diagnostycznych. Pierwszą z nich jest wartość oczekiwana EVSI (ang. Expected Value of Sample Information), która stanowi podstawę do wyboru spośród alternatywnych obserwacji symptomów zmiennej diagnostycznej. Natomiast drugą metodą...

    Full text available to download

  • Tacit Knowledge Sharing and Project Performance. Does the Knowledge Workers' Personal Branding Matter?

    Tacit knowledge sharing is the real challenge for knowledge management today. Network economy has completely changed the role of knowledge workers who now become independent tacit knowledge producers. Bearing this fact in mind, the author studied how tacit knowledge sharing affects the process of building a personal brand and project performance. For this purpose, the authors conducted a study among Polish professionals with different...

    Full text available to download

  • INDFIRES Innovative and Effective Approaches to the Prevention and Intervention of Industrial Fires

    Projects

    Project manager: dr inż. Mariusz Jaczewski   Financial Program Name: ERASMUS +

    Project realized in Department of Transportation Engineering from 2020-12-03

  • Nina Rizun dr

    Nina Rizun is an assistant professor at the Faculty of Management and Economics at the Gdańsk University of Technology. In October 1999 she obtained a PhD degree in technical sciences in the Faculty of Enterprise Economy and Production Organization, National Mining Academy, Dnipropetrovsk, Ukraine. PhD thesis title: Development of Complex Subsystem of the Organization and Planning of Mining and Transport Processes. In the years...

  • Media społecznościowe a wizerunek marki

    Publication

    Jeszcze do niedawna wydawało się, że social media, podobnie jak komunikatory internetowe, będą stanowiły kolejne narzędzie wykorzystywane w komunikacji ze znajomymi, a ich tematyka będzie związana głównie z rozrywką i chęcią podtrzymania więzi społecznych. Jednak, z obserwacji wielu autorów wynika, iż obecnie można już mówić o trendzie social media lub też Web 2.0, a z roku na rok internetowe witryny o charakterze społecznościowym,...

  • Zaufanie do marek jako mediator pomiędzy postrzeganym ryzykiem i skłonnością do elektronicznego word-of-mouth

    Publication

    - Handel Wewnętrzny - Year 2017

    Rozwój Internetu oraz dostęp konsumentów do mediów społecznościowych wpływają na ich zaangażowanie on-line. Odzwierciedla to również sposób, w jaki konsumenci wyrażają opinie o markach i produktach w Sieci. Celem ankiety było zbadanie wpływu postrzeganego ryzyka i zaufania do marki na skłonność konsumentów do electronic word-of-mouth (eWOM). Ponadto, autorzy zbadali rolę zaufania do marki jako mediatora w relacji między postrzeganym...

    Full text available to download

  • Electrust Electrust: Dynamics of Trust and Distrust Creation in Internet Voting

    Projects

    Project manager: dr David Duenas Cid

    Project realized in Gdasnk university of technology according to 101038055 agreement from 2021-04-22

  • Wpływ postrzeganego ryzyka oraz czynników wizerunkowych na zamiar zakupu marek własnych sieci handlowych

    Publication

    Celem przeprowadzonych badań była analiza wpływu wizerunku sklepu, postrzeganego ryzyka oraz wizerunku cenowego marek własnych na zamiar ich zakupu. Dokonano replikacji modelu zaproponowanego przez M.F. Diallo i w jej ramach zastosowano technikę wywiadu realizowanego za pośrednictwem Internetu (CAWI) i przeprowadzono analizy z wykorzystaniem modelu równań strukturalnych (SEM) przy pomocy oprogramowania AMOS. Stwierdzono, że zamiar...

    Full text to download in external service

  • Epitaph of Bartholomew Schachmann in St. Mary's Church in Gdańsk

    Open Research Data
    open access

    The data set concerns epigraphy. It refers to the epitaph placed in St. Mary’s Church in Gdańsk which is dedicated to Bartholomew Schachmann, the mayor to whom Gdańsk owes, among others, the creation of the Neptune Fountain and the decoration of the Red Hall in the New Town Hall. The data set contains one general photo of the epitaph, transcription...

  • CSR in Family Business- Ethnocentric Meaning Socially Responsible?

    The aim of this paper is to provide framework and key issues relevant for research on social responsibility of family business. From providing two theoretical approaches towards social responsibility such as social capital concept commenting on the familiness as a family firm resource and capability; and the stakeholder theory we move to the state of the art of family business. Then, we discuss heterogeneity among family firms...

    Full text available to download

  • Identification of Public Service Logic (PSL) and Public Service Motivation (PSM) elements in Open Government Data (OGD) initiatives

    Publication
    • F. Ishengoma
    • S. Deo
    • R. Gouvêa
    • G. C. Wiedenhöft
    • R. Matheus
    • C. H. Alexopoulos
    • N. Rizun
    • S. Saxena

    - Electronic Journal of Information Systems in Developing Countries - Year 2024

    While previous research on Open Government Data (OGD) has primarily focused on reuse and adoption, this study aims to explore the implications of the Public Service Logic (PSL) and Public Service Motivation (PSM) dimensions in the context of OGD initiatives. This study is contextualized in Tanzania wherein the OGD initiatives are at an evolving stage. For the present study, the perspectives of the 15 public officials involved in...

    Full text to download in external service

  • “The Guardians of the Truth”: Journalists’ Resistance to the Algorithmization of Journalism

    Publication
    • J. Kreft
    • M. Boguszewicz-kreft
    • M. Fydrych

    - ETHOS. KWARTALNIK INSTYTUTU JANA PAWŁA II KUL - Year 2024

    Regardless of the term used, be it “robot journalism,” “automated journalism,” “algorithmic journalism” or “machine-written journalism,” the process of automatic content creation and distribution is progressing in the newsrooms. Meanwhile, exercising control over the creation and distribution of news is considered a fundamental element of journalists’ professional identity. The article presents the results of research on the perception...

    Full text available to download

  • Neural Modelling of Steam Turbine Control Stage

    Publication

    The paper describes possibility of steam turbine control stage neural model creation. It is of great importance because wider application of green energy causes severe conditions for control of energy generation systems operation Results of chosen steam turbine of 200 MW power measurements are applied as an example showing way of neural model creation. They serve as training and testing data of such neural model. Relatively simple...

    Full text to download in external service

  • Project of hip joint endoprothesis for an individual patient with materials selection

    This work includes the hip replacement design, based on the patient's medical records, the description of creation process and materials used for individual components.

    Full text available to download

  • Level of public finances decentralization in European Union countries

    Publication

    - Year 2019

    Research background: Despite of the universality of the implementation in democratic countries the principle of decentralization resulting from the belief that it is an instrument to improve the efficiency of public funds management, both the scope of public services and the level of decentralization in individual countries are not identical. Purpose of the article: Comparison the scope of fiscal decentralization...

    Full text available to download

  • (Lost) Pride and Prejudice. Journalistic Identity Negotiation Versus the Automation of Content

    Publication
    • J. Kreft
    • M. Boguszewicz-Kreft
    • M. Fydrych

    - Journalism Practice - Year 2023

    The objective of our research was to broaden the knowledge regarding the relationship between the work of journalists and their professional identity, and, in particular, to identify the attitudes of this professional group towards algorithmic content creation under conditions of liminality. Previously, the implementation of the technology of algorithmic content creation by media organisations was associated primarily with financial...

    Full text to download in external service

  • The (over)touristification of European historic cities: a relation between urban heritage and short-term rental market demand

    Publication

    - Year 2023

    In this chapter, I wish to highlight the critical relationship between heritage management issues and building environment transformation. I argue that such a relationship is directly expressed through the tourism phenomenon, and it should be measured through the economic dimension of the short-term rental market, which introduces this rule of thumb: if there is a lack of demand, the brand of the city is weak; if there is too much...

    Full text to download in external service

  • Robert Szczodruch

  • Rozwój badań nad kapitałem marki bazującym na konsumencie – przegląd literatury

    Publication

    - MARKETING I RYNEK - Year 2014

    Celem artykułu jest prezentacja koncepcji kapitału marki bazującego na konsumencie (CBBE) oraz dotychczasowego dorobku badawczego w zakresie jego pomiaru . Realizacja tak postawionego celu wymagała przeprowadzenia wyczerpujących studiów literatury na ten temat, która wyróżnia dwa oddzielne podejścia do pomiaru CBBE: podejście bezpośrednie oraz pośrednie. Artykuł dostarcza menedżerom marki wiedzy na temat głównych kierunków ich...

    Full text to download in external service

  • Modern City Centre: Evolution of the Idea of Gdynia's "Premiere District" 1926-2007

    Publication

    - Year 2015

    The article shows the evolution of the concept of the "Premiere District" in Gdynia in the years 1926-1939. It also shows the historical background of these changes and the history of creation the city centre in Gdynia

  • Urszula Szybowska mgr

    Librarian and English philologist, currently involved in academic library services and training of Polish and international users of the Gdańsk Tech Library, and Erasmus+ mobility projects. International cooperation coordinator at the Gdańsk Tech Library (2017-2020) ; since 2020 Erasmus+ program coordinator at Gdańsk Tech Library ; social media librarian: Facebook (2018-2023, September), Twitter (@LibraryPG - 2017, October - 2023,...

  • The Pomerania Design Faktory as an Example of 50+ Entrepreneurship Promotion

    Publication

    - Year 2014

    The article presents one of the programmes carried out by The Gdańsk Entrepreneurs' Foundation and The Gdansk Labor Office in 2013/14, dedicated to seniors. It is a great example of an innovative project aimed at the activation of individuals aged 50+ by using their own talents and interests in business. It also shows the results of intergenerational cooperation because the trainers — especially the designers — were much younger...

  • NEW SOLUTIONS FOR THE SOLAR CHARGE CONTROLLERS DESIGN FOR OBTAINING TRUE MPP IN PARTLY SHADED PV MODULES

    Publication

    - Year 2014

    Soft shading sources such as tree limbs, structural elements of buildings and chimneys, scatter and refract sunlight, significantly reducing the amount of radiation reaching the surface of the module. The hard shadings located directly on the surface (i.e. bird droppings, leaves, snow) tend to stop sunlight completely. These phenomena significantly affects the output characteristics of photovoltaic modules and often contribute...

    Full text to download in external service

  • Whither the need and motivation for open government data (OGD) promotional strategies?

    Publication
    • C. H. Alexopoulos
    • S. Saxena
    • M. Janssen
    • N. Rizun

    - Digital Policy Regulation and Governance - Year 2023

    Purpose It has been underscored in the extant literature that open government data (OGD) has not percolated across the length and breadth of any country, let alone the awareness of the OGD among the stakeholders themselves. In this vein, this study aims to underline the reasons as to why OGD promotion merits consideration apart from underlining the manner in which OGD promotion may be done. Design/methodology/approach Based on...

    Full text available to download

  • Krajobraz wiejski i turystyka. Poszukiwanie równowagi pomiędzy widzeniem i wizerunkiem wsi

    Publication

    - Year 2013

    Najważniejszym składnikiem marki wsi jest krajobraz. Wizerunek wsi kreowany w turystyce i dostępny widok różnią się jednak coraz bardziej: przekaz reklamowy identyfikuje wieś z przyrodą oraz ciszą i spokojem; wieś realna stanowi, najczęściej dysharmonijną, mozaikę wiejsko-miejskiego zagospodarowania. Konfrontacja dostarczonego przez turystykę komunikatu z oglądanym krajobrazem podważa wiarygodność marki wsi, co stanowi zagrożenie...

  • Moda jako wartość konsumencka - eksplikacja zagadnienia

    Publication

    Cel: Celem artykułu jest przedstawienie problematyki mody jako propozycji wartości dla klienta. Realizacja niniejszego celu wymagała uszczegółowionej eksplikacji zjawiska mody. W publikacji zdefiniowaniu poddano mechanizm działania mody, istotę trendu mody, jak również omówiono główne perspektywy analizy mody oraz aktualne nurty badań nad modą. Projekt badania/metodyka badawcza/koncepcja: W pracy wykorzystano metodę krytycznej...

    Full text available to download

  • Leadership, culture, intellectual capital and knowledge processes for organizational innovativeness across industries: the case of Poland

    Publication

    Purpose – This study aims to present the overview of intellectual capital creation micro-mechanisms concerning formal and informal knowledge processes. The organizational culture, transformational leadership and innovativeness are also included in the investigation as ascendants and consequences of the focal relation of intellectual capital and knowledge processes. Design/methodology/approach – Based on a sample of 1,418 Polish...

    Full text available to download

  • Acquisition and indexing of RGB-D recordings for facial expressions and emotion recognition

    Publication

    In this paper KinectRecorder comprehensive tool is described which provides for convenient and fast acquisition, indexing and storing of RGB-D video streams from Microsoft Kinect sensor. The application is especially useful as a supporting tool for creation of fully indexed databases of facial expressions and emotions that can be further used for learning and testing of emotion recognition algorithms for affect-aware applications....

    Full text to download in external service

  • The Digital Tissue and Cell Atlas and the Virtual Microscope

    Publication
    • J. Skokowski
    • M. Bolcewicz
    • K. Jendernalik
    • T. Vanelslander
    • J. Gulczyński
    • A. Lewandowska
    • L. Kalinowski

    - Year 2022

    With the cooperation of the CI TASK (Center of lnformatics Tri-Citry Academic Supercomputer and network) and the Gdańsk University of Technology, the Medical University of Gdańsk undertook the creation of the Digital Tissue and Cell Atlas and the Virtual Microscope for the needs of the Bridge of Data project. In the beginning, an extensive collection of histological and cytological slides was carefully selected and prepared by...

    Full text available to download

  • ANALIZA POSTAW INTERNAUTÓW WOBEC MARKI W MEDIACH SPOŁECZNOŚCIOWYCH

    Publication

    Celem opracowania jest ukazanie roli, jaką odgrywają media społecznościowe i wypowiedzi internautów w kształtowaniu wizerunku marki wśród użytkowników Sieci. Artykuł prezentuje także wyniki obserwacji aktywności polskich internautów dotyczące jednej z polskich marek spożywczych. Internauci zamieszczają w Internecie różnorodne treści powiązane pośrednio lub bezpośrednio z markami. Zadaniem organizacji, podobnie jak w przypadku pozostałych...

    Full text available to download

  • WPŁYW OCENY WARTOŚCI ZACHOWANEGO KULTUROWEGO DZIEDZICTWA MATERIALNEGO NA PROCES INWESTYCYJNY NA TERENACH STOCZNI GDAŃSKIEJ OBJĘTYCH PROGRAMEM REWITALIZACYJNYM

    Rewitalizacja terenów poprzemysłowych i obiektów poprzemysłowych jest procesem długoterminowym i wieloetapowym. W pierwszym etapie rewitalizacji ważna jest ocena materialnej, emocjonalnej i użytkowej wartości zachowanego dziedzictwa kulturowego. Na przykładzie projektu rewitalizacyjnego, który trwa od 1996 r., Na dawnych obszarach Stoczni Gdańskiej, w których znajdują się pozostałości Stoczni Cesarskiej i Stoczni Schichau, przedstawiono...

    Full text available to download

  • Are you a Strategic Thinker? Summer 21/22 - Nowy

    e-Learning Courses
    • M. Mcphillips
    • K. Flisikowski

    The course explores strategic management choices along with the role of innovation in creating sustainable competitive advantage. It introduces frameworks and tools of strategic management (e.g. how to analyze organizations in their industry context and how to design and execute a coherent strategy). Concepts such as value creation, product diversification, clustering and open innovation will be explored to understand how entrepreneurs...

  • Are you a Strategic Thinker? Summer 22/23

    e-Learning Courses
    • M. McPhillips
    • K. Flisikowski

    The course explores strategic management choices along with the role of innovation in creating sustainable competitive advantage. It introduces frameworks and tools of strategic management (e.g. how to analyze organizations in their industry context and how to design and execute a coherent strategy). Concepts such as value creation, product diversification, clustering and open innovation will be explored to understand how entrepreneurs...

  • Are you a Strategic Thinker? WINTER 23/24

    e-Learning Courses
    • M. McPhillips

    The course explores strategic management choices along with the role of innovation in creating sustainable competitive advantage. It introduces frameworks and tools of strategic management (e.g. how to analyze organizations in their industry context and how to design and execute a coherent strategy). Concepts such as value creation, product diversification, clustering and open innovation will be explored to understand how entrepreneurs...

  • Are you a Strategic Thinker? WINTER 24

    e-Learning Courses
    • M. McPhillips

    The course explores strategic management choices along with the role of innovation in creating sustainable competitive advantage. It introduces frameworks and tools of strategic management (e.g. how to analyze organizations in their industry context and how to design and execute a coherent strategy). Concepts such as value creation, product diversification, clustering and open innovation will be explored to understand how entrepreneurs...

  • Are you a Strategic Thinker? SUMMER 23/24

    e-Learning Courses
    • M. McPhillips

    The course explores strategic management choices along with the role of innovation in creating sustainable competitive advantage. It introduces frameworks and tools of strategic management (e.g. how to analyze organizations in their industry context and how to design and execute a coherent strategy). Concepts such as value creation, product diversification, clustering and open innovation will be explored to understand how entrepreneurs...

  • Share price and capitalization of selected banks in 2007-2012

    Open Research Data
    open access

    The crisis also caused the value as measured by the stock market indices of the 5 largest banks in the US to decline by as much as 18 times. The table below shows the stock exchange valuation of the 5 largest banks, taking into account the period 2007-2012. When analyzing the activities of banks through the prism of the value of their stock exchange...

  • Determining an Architectural Character for Durban Residential Streetscapes

    Publication
    • L. du Plessis

    - Year 2024

    In the current global context and in consideration of the Sustainable Development Goals, there is a strong need for urban densification. However, this development is also driven by processes linked to the idea of capitalism and 'economic growth'. Such development often leads to the loss of the 'genius loci' of a place and sometimes even overlooks the fact that the quality of the built environment greatly influences the health and...

    Full text available to download

  • Nonrelational Databases DE 2023_2024

    e-Learning Courses
    • G. Gołaszewski
    • T. Zawadzka

    This course discusses three types of non-relational databases (i.e., document, graph, and key-value). The course is aimed at students in the 5th semester of data engineering.

  • Big Data i 5V – nowe wyzwania w świecie danych (Big Data and 5V – New Challenges in the World of Data)

    Publication

    - Year 2014

    Rodzaje danych, składające się na zbiory typu Big Data, to m.in. dane generowane przez użytkowników portali internetowych, dane opisujące transakcje dokonywane poprzez Internet, dane naukowe (biologiczne, astronomiczne, pomiary fizyczne itp.), dane generowane przez roboty w wyniku automatycznego przeszukiwania przez nie Internetu (Web mining, Web crawling), dane grafowe obrazujące powiązania pomiędzy stronami WWW itd. Zazwyczaj,...