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Search results for: HOTEL SERVICE, EXPERIENCE ECONOMY, EXPERIENCE MARKETING, CUSTOMER EXPERIENCE MANAGEMENT, EXTRAORDINARY EXPERIENCE
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Creating Hotel Services from a Perspective of Extraordinary Customer Experience
PublicationThis conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...
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Experience marketing in the service of the “secular religion” of big tech
PublicationThe article proposes an interpretation of the meaning of experience marketing as a tool in the process of sacralisation of products, and in a broader context – the so-called secular religion accompanying some contemporary big tech organizations. The article is of theoretical nature and the authors have intended to explain how big tech corporations, in line with the concept of experience marketing (digital platforms, in particular),...
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An approach to smart experience management
PublicationW pracy przedstawiono procesowe podejście do inteligentnego zarządzania wiedzą zebraną na podstawie przebytych doświadczeń.
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Cognition and Decisional Experience to Support Safety Management in Workplaces
PublicationHazards are present in all workplaces and can result in serious injuries, short and long-term illnesses, or death. In this context, management of safety is essential to ensure the occupational health of workers. Aiming to assist the safety management process, especially in industrial environments, a Cognitive Vision Platform for Hazard Control (CVP-HC) is proposed. This platform is a Cyber Physical system, capable of identifying...
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Experience-Oriented Knowledge Management for Internet of Things
PublicationIn this paper, we propose a novel approach for knowledge management in Internet of Things. By utilizing Decisional DNA and deep learning technologies, our approach enables Internet of Things of experiential knowledge discovery, representation, reuse, and sharing among each other. Rather than using traditional machine learning and knowledge discovery methods, this approach focuses on capturing domain’s decisional events via Decisional...
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Building Dedicated Project Management Process Basing on Historical Experience
PublicationProject Management Process used to manage IT project could be a key aspect of project success. Existing knowledge does not provide a method, which enables IT Organizations to choose Project Management methodology and processes, which would be adjusted to their unique needs. As a result, IT Organization use processes which are not tailored to their specific and do not meet their basic needs. This paper is an attempt to fill this...
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Management of tracheostomy in COVID-19 patients: The Japanese experience
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Enabling Deeper Linguistic-based Text Analytics – Construct Development for the Criticality of Negative Service Experience
PublicationSignificant progress has been made in linguistic-based text analytics particularly with the increasing availability of data and deep learning computational models for more accurate opinion analysis and domain-specific entity recognition. In understanding customer service experience from texts, analysis of sentiments associated with different stages of the service lifecycle is a useful starting point. However, when richer insights...
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The role of case studies and management experience in the education and personal developement of IT project managers
PublicationThe purpose of this article is to indicate the need for project management experience and knowledge in order to improve the competence of IT project managers. In the first part of the article there is shown the impact of experience on the development of project management skills. Also the need for having historical data about the projects - in order to make better project decisions - is shown in the article.In the following parts...
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Road safety inspection as a tool for road safety management – the polish experience
PublicationIn Poland, road inspections were implemented in June 2014 on all national roads. Previously conducted traffic surveys mainly related to the technical condition of roads, signs and markings; other safety issues were overlooked. The main problem that occurs during inspection is an inspector’s subjective qualitative assessment which affects the classification of the sources of hazard on the road.. The paper presents an analysis of...
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Decisional DNA with embedded Relief-F linear regression for knowledge and experience management
PublicationOmowiono zastowania Decyzyjnego DNA, regresji liniowej oraz funkcji RELIEF-F w procesach formalnego modelowania i wspomagania zarzadzania wiedza oraz zarzadzania doswiadczeniem.
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Beata Krawczyk-Bryłka dr
PeoplePsycholog, doktor nauk humanistycznych w dziedzinie zarządzania, adiunkt w Katedrze przedsiębiorczości. 2018 - 2021: Kierownik projektu NCN: „Efektuacyjny model zespołu przedsiębiorczego. Jak działają przedsiębiorcze zespoły odnoszące sukces" od 2016: Quality Standards Lead filaru People management & personal development na studiach MBA Politechniki Gdańskiej 2008 – 2012: Prodziekan ds kształcenia Wzydziału Zarządzania i Ekonomii...
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The concept of experience marketing - examples of practical application (PG_0005962), W, International Design Engineer, sem. 2, zimowy 2023/24
e-Learning CoursesCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy). The aim of the course is to familiarize students with the concept of experience...
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The concept of experience marketing - examples of practical application, (W), sem. 02, zimowy 22/23
e-Learning CoursesCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy). The aim of the course is to familiarize students with the concept of experience...
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Wioleta Kucharska dr hab. inż.
PeopleWioleta Kucharska holds a position as an Associate Professor at the Faculty of Management and Economics of the Gdansk TECH, Gdansk University of Technology, Fahrenheit Universities Union, Poland. She authored 74 peer-reviewed studies published with Wiley, Springer, Taylor & Francis, Emerald, Elsevier, IGI Global, Routledge, and by members of international conferences committees. She reviews international journals (83 revisions...
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Kamil Brodnicki dr inż.
PeopleKamil Brodnicki is an assistant at the Department of Applied Informatics in Management at the Faculty of Economics and Management at the Gdańsk University of Technology. From 2017, he is the head of the Customer Experience laboratory. Since 2011, he has been working in one of the Tri-City IT companies as an IT Systems Analyst, implementing projects in the financial sector. His research interests are focused on the following areas:...
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A new concept of contemporary marketing
PublicationPurpose: This conceptual paper aims to propose a new concept of marketing that responds well to the needs of a changing world, taking into account the continuous development of the service economy and the revolution in the development of the Internet and related tools. Methodology/Approach: The proposed concept is based on well-researched theories: service marketing, experience marketing, relationship marketing and digital marketing...
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Family business experience and the probability of starting a venture: gender differences in Poland
PublicationThe aim of this study is to analyse whether the experience of working in a family member’s business is related differently to the assessed probabilities of men and women starting their own new venture in the future. The research is conducted on a sample of 334 Polish undergraduate students. Poland is an efficiency-driven European economy with a substantial gender gap in entrepreneurship. The results obtained indicate that the relationship...
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Concept for Perfecting the Marketing of New Technologies at Gdańsk University of Technology
PublicationThe chapter discusses the problem of improving the use of modern marketing achievements in the development and offering of new technologies, based on the experience of the Gdansk University of Technology (PG). Were discussed the concept, features, benefits and conditions of modern marketing, as well as the essence of the new technologies and ways of transferring them from scientific research units to the economy. Presented past...
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Non-wage factors for choosing the first job
Open Research DataThe creation of an effective remuneration system depends on a number of factors. However, some components are relatively versatile and commonly used. Therefore, employees report fairly standard expectations, which are then verified by employers. Mutual expectations are also the subject of many analyzes and scientific studies.
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Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej
PublicationDoświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...
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Justyna Borucka dr inż. arch.
PeopleJustyna Borucka is an Assistant Professor at the Faculty of Architecture, Gdańsk University of Technology, Coordinator of Erasmus Programme and International Cooperation and since 2016 a Vice-Dean for Development. She is also board member of Polish Architects Association (SARP o.Wybrzeże). Her research focused on theory of architecture and strategies for urban renewal with the special impact of interdisciplinary relationships...
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Laboratorium Customer Experience
LaboratoriesZakres prowadzonych badań: Przygotowanie badań Przeprowadzenie badań Testowanie Analiza wyników Usługi dodatkowe: przygotowanie analizy biznesowej procesów u klienta i ich optymalizacja prototypowanie interaktywnych makiet webowych budowanie modelu lojalności klienta w oparciu o wyniki z badań użyteczności dobór odpowiedniej grupy badawczej (pozyskanie osób do badań) Oferta Laboratorium...
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Doświadczenie jako wartość dla klienta
PublicationMarketing doświadczeń opiera się na przekonaniu, że oprócz produktu i usługi konieczne jest wyodrębnienie dodatkowej wartości, jaką jest niepowtarzalne doświadczenie, spełniające racjonalne i emocjonalne oczekiwania nabywcy. Autorka opisuje rolę doświadczeń w kształtowaniu postaw konsumenckich oraz budowaniu satysfakcji i lojalności klienta. Omawia również zasady służące projektowaniu pozytywnych doświadczeń zakupowych.
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Badania doświadczenia użytkownika (User Experience) w projektowaniu interakcji użytkownik-system
PublicationArtykuł omawia coraz częściej używany termin "doświadczenie użytkownika" (ang. User Experience - UX) oraz je-go znaczenie dla emocjonalnych aspektów satysfakcji użytkownika produktów informatycznych i usług on-line. Dokona-no przeglądu czterech głównych podejść badawczych stosowanych obecnie w odniesieniu do tematyki UX: projektowa-nie interakcji, e-marketing, pomiary psychofizjologiczne i współprojektowanie usług. Przedyskutowano...
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SERVICE ORIENTED SCENARIOS FOR SUPPORT ENTERPRISE PROJECT MANAGEMENT
PublicationIn the paper, a service oriented architecture is used to describe various scenarios of human-oriented enterprises. They can be modeled by BPMN to show basic information flow. We consider business scenarios to present another modeling solution called service orchestration or service mashup. That approach gives an opportunity for the right management through taking the best possible choice of services, or composition of services....
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User experience evaluation study on the quality of 1K, 2K, and 4K H.265/HEVC video content
PublicationNowadays, most content creators focus on distributing rich media at the highest possible resolution. Currently, the majority of sold consoles, media players, computer hardware, as well as displays and TVs are advertised as 4K-compatible. The same trend is observed in the case of popular online streaming services and terrestrial TV broadcasts. Generally speaking, it is assumed that higher bitrates provide higher subjective judgements....
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Production Management 2022
e-Learning CoursesThis course is an integral component of the Production Management course for 3rd semester BIM students.The Production Management course will introduce you to the world of manufacturing and its challenges. During our adventure together you will have a chance to get to know, feel and experience it.
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Koncepcja doskonalenia marketingu nowych technologii w Politechnice Gdańskiej
PublicationW rozdziale podjęto problem doskonalenia wykorzystania dorobku współczesnego marketingu w przygotowaniu i oferowaniu nowych technologii, oparte na doświadczeniach Politechniki Gdańskiej (PG). Omówiono pojęcia, cechy, korzyści i uwarunkowania współczesnego marketingu, jak też istoty nowych technologii i sposobów transferu z jednostek naukowo-badawczych do gospodarki. Przedstawiono dotychczasowe doświadczenia transferu i komercjalizacji...
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Logistics management 2022_Joanna Czerska
e-Learning CoursesThis course is an integral component of the Logistics Management course for 3rd semester BIM students.The Logistics Management course will introduce you to the world of supply chain and its challenges. During our adventure together you will have a chance to know, feel and experience it.
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What matters most to patients? On the Core Determinants of Patient Experience from Free Text Feedback
PublicationFree-text feedback from patients is increasingly used for improving the quality of healthcare services and systems. A major reason for the growing interest in harnessing free-text feedback is the belief that it provides richer information about what patients want and care about. The use of computational approaches such as structural topic modelling for analysing large unstructured textual data such as free-text feedback from patients...
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Logistics management summer 2023_Joanna Czerska
e-Learning CoursesThis course is an integral component of the Logistics Management course for 3rd semester BIM students.The Logistics Management course will introduce you to the world of supply chain and its challenges. During our adventure together you will have a chance to know, feel and experience it.
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Logistics management summer 2024_BIM2_Joanna Czerska
e-Learning CoursesThis course is an integral component of the Logistics Management course for 3rd semester BIM students.The Logistics Management course will introduce you to the world of supply chain and its challenges. During our adventure together you will have a chance to know, feel and experience it.
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Logistics management summer 2024_BIM2_Joanna Czerska
e-Learning CoursesThis course is an integral component of the Logistics Management course for 3rd semester BIM students.The Logistics Management course will introduce you to the world of supply chain and its challenges. During our adventure together you will have a chance to know, feel and experience it.
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Logistics management summer 2024_BIM6_Joanna Czerska
e-Learning CoursesThis course is an integral component of the Logistics Management course for 3rd semester BIM students.The Logistics Management course will introduce you to the world of supply chain and its challenges. During our adventure together you will have a chance to know, feel and experience it.
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The most important elements of the social package that guide students of Wrocław University of Science and Technology when choosing their first job
Open Research DataThis dataset contains the results of research that were carried out by the Wrocław University of Science and Technology in March and April 2016, using an anonymous "on-line" questionnaire. 1,320 people took part in the study entitled "My ideal employer" - students and doctoral students of all faculties of the university (including those fields of study...
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Rafał Leszczyna dr hab. inż.
PeopleDr hab. Rafal Leszczyna is an associate professor at Gdansk University of Technology, Faculty of Management and Economics. He holds the M.Sc. degrees of Computer Science and Business Management. In December, 2006 he earned a Ph.D. in Computer Science, specialisation - Computer Security at the Faculty of Electronics, Telecommunications and Informatics of Gdansk University of Technology. Between 2004 and 2008 he worked in the European...
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Minimising the Churn Out of the Service by Using a Fairness Mechanism
PublicationThe paper proposes an algorithm of bandwidth distribution, ensuring fairness to end-users in computer networks. The proposed algorithm divides users into satisfied and unsatisfied users. It provides fairness in terms of quality of experience (QoE) for satisfied users and quality of service (QoS) for unsatisfied users. In this paper, we present detailed comparisons relevant to service providers to show the advantages of the proposed...
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Commercial function as a treat to the monument - 25 years of experience in the commercialization of monuments in Gdansk, Poland
PublicationThe principles of the market economy adopted in Poland in the nineties have significantly touched the resources of immovable monuments. As a result, monuments have become a product of culture subject to the rules of the free market; and state ownership, patronage and decision-making practice has now been replaced by private interest. Practical monument use has also changed with the shift in ownership of objects after privatization...
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Quality Expectations of Mobile Subscribers
PublicationMobile systems, by nature, have finite resources. Radio spectrum is limited, expensive and shared between many users and services. Mobile broadband networks must support multiple applications of voice, video and data on a single IP-based infrastructure. These converged services each have unique traffic holding and quality requirements. A positive user experience must be obtained through efficient partitioning of the available wireless...
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A note on the applications of artificial intelligence in the hospitality industry: preliminary results of a survey
PublicationIntelligent technologies are widely implemented in different areas of modern society but specific approaches should be applied in services. Basic relationships refer to supporting customers and people responsible for services offering for these customers. The aim of the paper is to analyze and evaluate the state-of-the art of artificial intelligence (AI) applications in the hospitality industry. Our findings show that the major...
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eVisa’s impacts on travel and tourism: the case of Turkey.
Publicationhe purpose of this study was to investigate eVisa applications. eVisa is a service that falls under eTourism, whose growing use can be attributed to its ability to simplify the process of obtaining a visa. The objectives of this study were twofold: to explore the eVisa experience of tourists who have previously visited Turkey by using the service and to analyse the perceptions of stakeholders who have contributed to eVisa.
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Marcin Dziedziński magister
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Nadzeya Sabatini dr
PeopleNadzeya Sabatini is Assistant Professor in Digital Transformation at Gdańsk University of Technology (Gdansk, Poland), its Department of Informatics in Management (Faculty of Management and Economics). Nadzeya is lecturer at USI – Università della Svizzera italiana (Lugano, Switzerland), a research fellow at the Institute of Digital Technologies for Communication of the same university, and coordinator of MSc in Digital Fashion...
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Criteria for evaluation and selection of the best offer for the Contract Engineer service
PublicationThe purpose of the legal regulations regarding public procurement in EU countries is to ensure effective funds' spending. When assessing and selecting the best offer, the contracting entities have at their disposal many different criteria, including non-price criteria. Their proper selection and application is necessary to ensure the high quality of the ordered product, delivery or service. Making an order for intellectual services,...
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Marcin Sikorski prof. dr hab. inż.
PeopleMarcin Sikorski is a professor at the Department of Informatics in Management at the Faculty of Management and Economics of the Gdańsk University of Technology. Earlier he had numerous fellowships in academic institutions, among others in Germany (Universities in Bonn and in Heidelberg), Switzerland (ETH Zurich), the Netherlands (TU Eindhoven) and the USA (Harvard University). Professor Sikorski is a representative of Poland in...
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Nina Rizun dr
PeopleNina Rizun is an assistant professor at the Faculty of Management and Economics at the Gdańsk University of Technology. In October 1999 she obtained a PhD degree in technical sciences in the Faculty of Enterprise Economy and Production Organization, National Mining Academy, Dnipropetrovsk, Ukraine. PhD thesis title: Development of Complex Subsystem of the Organization and Planning of Mining and Transport Processes. In the years...
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Experience Visualizaton
PublicationSet of Experience Knowledge Structure (SOEKS) has proved its capability of storing substantial part of experience at a particular decision point. The management of SOEKS record is also proposed in many papers for example referring to concepts of Decisional DNA knowledge representation, that is a collection of a number of SOEKS. The aim of this paper is to focus on visualization and practical aspects of presenting gathered knowledge...
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Performance of Noise Map Service Working in Cloud Computing Environment
PublicationIn the paper a noise map service designated for the user interested in environmental noise subject is presented. It is based on cloud computing. Noise prediction algorithm and source model, developed for creating acoustic maps, are working in cloud computing environment. In the study issues related to noise modeling of sound propagation in urban spaces are discussed with a special focus on road noise. Examples of results obtained...
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Software Factory project for enhancement of student experiential learning
PublicationProviding opportunities for students to work on real-world software development projects for real customers is critical to prepare students for the IT industry. Such projects help students to understand what they will face in the industry and experience real customer interaction and challenges in collaborative work. To provide this opportunity in an academic environment and enhance the learning and multicultural teamwork experience,...