Search results for: INTERNAL BRANDING

• Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model

  Publication

  • W. Kucharska

  - Sustainability - Year 2020

  So far, there have been no studies that explore how employee brand commitment moderates CSR practice outcomes. Employee brand commitment is often claimed as a focal input and output of the CSR. So, it means that it shapes CSR conditions. Then, it is a moderator. This study aims to verify it. Besides, commitment exists in many forms and can be achieved in many ways. Hence the question, if employees are committed to the brand, then...

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• Tacit Knowledge Sharing and Personal Branding. How to Derive Innovation From Project Teams?

  Publication

  • W. Kucharska
  • J. Dąbrowski

  - Year 2016

  Innovation, relationships, cooperation, and knowledge are key factors which determine a competitive advantage in the networked economy. A network serves as a contemporary form of market process coordination. Network economy, according to the idea of prosumerism, is founded on collaboration of individual creators based on a network of values instead of hierarchical dependencies. Another feature of a network is that it imposes symmetry...

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