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Search results for: MARKET SEGMENTATION
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Medical Tourism Market Segmentation
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Segmentation of the electric scooter market in Poland
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Segmentation of Passenger Electric Cars Market in Poland
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Segmentation of Coffee Consumers Using Sustainable Values: Cluster Analysis on the Polish Coffee Market
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Segmentation of Coffee Consumers Using Sustainable Values: Cluster Analysis on the Polish Coffee Market
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Segmentation of academic community for the purposes of mobility plan development – case study of Gdansk University of Technology
PublicationThe objective of the paper is to analyse the structure of academic community for its transport behaviour and attitudes using the example of the Gdansk University of Technology (the GUT) in Poland. Once understood, the group can be divided into homogenous sub-groups and studied for their potential and ways to influence their behaviour, attitudes and transport patterns. The results may be used to develop dedicated actions designed...
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Workforce mobility against the background of labour market duality theory – the example of selected OECD countries
PublicationThe paper aims to present an empirical study of labour market segmentation (LMS) hypothesis. According to the dual labour market theory jobs can be divided into two groups: primary and secondary jobs, with enter barriers into the first one. The primary jobs are usually described with relative high wages, whereas secondary jobs provide lower level of wages. In this paper we first examine the main sectors (according to the ISIC rev....
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C2 NIWA Community-Segmentation Criteria and Building Brand Associations on the Example of a Selected Target Group
PublicationEvery organization which offers products or services wishes to communicate with their customers in the most effective way. This kind of communication is based on proper selection of target groups, which are extracted in the process of market segmentation. That is way it is very important to ask the question to whom the message is to be directed and what kind of message we want to give. This article describes the selection criteria...
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Marta Kuc-Czarnecka dr
PeopleMarta Kuc-Czarnecka is the deputy head of the Department of Statistics and Economics at the Faculty of Management and Economics of the Gdańsk University of Technology. She also serves as the Dean's proxy for AMBA accreditation. She is a co-founder of Rethinking Economics Gdańsk and a member of the Foundation Edward Lipiński for the promotion of pluralism in economic sciences. In 2018-2022, she was Eurofound’s quality of life and...
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Akustyczna analiza natężenia ruchu drogowego dla systemów zarządzania ruchem
PublicationW pracy przybliżono wybrane zagadnienia z dziedziny zarządzania transportem drogowym w Polsce i na świecie. W tym kontekście pzredstawiono potrzeby rynkowe, wymagania jak i możliwości w zakresie pozyskiwania informacji o aktualnym stanie sieci drogowych. Zaproponowano akustyczną metodę nadzorowania ruchu drogowego i jej możliwości w kontekście systemów zarządzania ruchem. Przedstawiono schemat akwizycji sygnału wraz z danymi odniesienia....