Search results for: e-marketing
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E-marketing and trend analysis - 2023
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E-marketing and trend analysis - 2022
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E-marketing and trend analysis 2024, ID, sem. 6
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LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS
PublicationWORK OBJECTIVES: To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...
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DEMS Developing E-marketing Skills for the Business Market
ProjectsProject realized in Department of Marketing according to 2021-1-PL01-KA220-HED-000032209 agreement from 2021-12-02
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Journal of Marketing and Market Studies
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Marketing i Zarządzanie
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Marketing Research
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Innovative Marketing
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JOURNAL OF MARKETING
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MARKETING LETTERS
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PSYCHOLOGY & MARKETING
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MARKETING SCIENCE
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Marketing Theory
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AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP
PublicationThe article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...
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ENTERPRISE ACTIVITIES MODELING BY BPMN NOTATION
PublicationDepending on the process behavior, available know-how and organizational goals, different techniques and tools can be used for business process modeling. We concentrate on e-commerce, and try to find the best marketing strategy for the sales process improvement. In the paper we present the multilayer approach to define enterprise scenarios. This allows us to collect the suitable knowledge necessary for enterprise analysis and improvement....
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Journal of Social Marketing
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Marketing Intelligence & Planning
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Journal of Services Marketing
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Journal of Vacation Marketing
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Journal of Marketing Education
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Journal of Strategic Marketing
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Foundations and Trends in Marketing
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Journal of Islamic Marketing
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EUROPEAN JOURNAL OF MARKETING
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Journal of Consumer Marketing
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Journal of Marketing Management
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Indian Journal of Marketing
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Australasian Marketing Journal
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Journal of Political Marketing
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Journal of Marketing Channels
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Sales and Marketing Management
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Sport Marketing Quarterly
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Retail and Marketing Review
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Journal of Relationship Marketing
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Review of Marketing Science
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Journal of Marketing Analytics
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Services Marketing Quarterly
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Journal of Global Marketing
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Health Marketing Quarterly
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Social Marketing Quarterly
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Journal of Medical Marketing
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JOURNAL OF INTERNATIONAL MARKETING
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Micro and Macro Marketing
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Journal of Philanthropy and Marketing
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Marketing Education Review
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Applied Marketing Analytics
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JOURNAL OF MARKETING RESEARCH
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INTERNATIONAL MARKETING REVIEW
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JOURNAL OF INTERACTIVE MARKETING
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