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Search results for: image and identity
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Marketing as an element of building the image and identity of the foundation - case study
PublicationThe article presents an introduction to the concept of building an image and identity as an element of marketing with application in the foundation as an entity. The research has been conducted and based on the available literature on the subject. The article describes comprehensive image and identity of a foundation as a brand that can be used in practice. The publication begins with an indication...
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Building an image and identity as factors determining the profile of a manager in a corporation - case study
PublicationThe article presents the factors that determines the profile of the manager ina corporation especially in the means of building an image and identity of a manager. The article provides a description of comprehensive characteristics that can be used by managers in corporation in management practice. The publication begins with an indication of image and identity aspects that are the part of public...
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Persistences: analysis of the image of Gdańsk and its cultural identity through survey processes and digital architectural representation
PublicationThe aim of the research was to analyse the historical legacy/heritage of the city of Gdańsk in order to characterise the narrative tools which can be used to promote the cultural identity of the urban landscape. The main focus was on the city's defence system - a cultural route that is spatially limited to a relatively small area, but temporally spanning almost a millennium. The fortifications demarcate a spatial boundary, limiting...
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The Courts Public image - The Desired Direction of Change
PublicationThis paper proposes to scientifically explore notions of court identity, principles of shaping a court system's image, and best practices in positive court image development relating to thhe courts in Poland
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Building a brand as a success factor for the employee and the enterprise - case study
PublicationThe article presents the factors that determines the profile of the manager ina corporation especially in the means of building an image and identity of a manager. The article provides a description of comprehensive characteristics that can be used by managers in corporation in management practice. The publication begins with an indication of image and identity aspects that are the part of public...
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Building the identity of leaders using modern marketing tools - case study
PublicationThe article presents an introduction to the concept of building the identity of leaders using modern marketing tools based on the available literature on the subject. The article describes comprehensive marketing tools that can be used in practice by managers whilst building their image as leaders. The publication begins with an indication of marketing tools in the light of current literature on the...
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublicationThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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Dilemmas of Identity in Contemporary Cities. The City of Gdansk as an Example
PublicationThe article is aimed to answer the question how, depending on the historical heritage, the collective memory, the physical space of the city and their images were shaped, through the politics of memory. All known cultures and languages distinguish the ‘self’ and the ‘other’, ‘us’ and ‘them’. Neither do we know cities which wish to differ in some particular way, although they can have numerous identities. Their multitude and diversity...
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Place identity in socialist-modernist building
Open Research DataThe data include 96 individual response of falowiec's residents on the following scales (1) social identification, (2) falowiec’s place identity (3) interest in history of place. Each line represents responses obtained from one participant and his or her demographic characteristics. like gender, age, and education level.
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Performance Analysis of Developed Multimodal Biometric Identity Verification System
PublicationThe bank client identity verification system developed in the course of the IDENT project is presented. The total number of five biometric modalities including: dynamic handwritten signature proofing, voice recognition, face image verification, face contour extraction and hand blood vessels distribution comparison have been developed and studied. The experimental data were acquired employing multiple biometric sensors installed...
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Pilot Testing of Developed Multimodal Biometric Identity Verification System
PublicationThe bank client identity verification system developed in the course of the IDENT project is presented. The total number of five biometric modalities including: dynamic signature proofing, voice recognition, face image verification, face contour extraction and hand blood vessels distribution comparison have been developed and studied. The experimental data were acquired employing multiple biometric sensors installed at engineered...
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Place attachment, place identity, and satisfaction with urban aesthetic.
Open Research DataThe data include individual responses on the following scales (1) place attachment, (2) place identity, and (3) satisfaction with an urban aesthetic. Each line represents responses obtained from one participant and his or her demographic characteristics. like gender, age, and education level.
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Place attachment, place identity, and visual pollution sensitivity.
Open Research DataThe data include individual responses on the following scales (1) place attachment, (2) place identity, and (3) visual pollution sensitivity. Each line represents responses obtained from one participant and his or her demographic characteristics. like gender, age, and education level.
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Time for temporariness! Temporary architecture - whim or necessity?
PublicationWhat are the qualities of temporary architectural objects that make them helpful instruments for evolving the image of contemporary urban space? Six hypotheses provide rationales for why current temporary architecture seems to be a remedy for dysfunctional city structures. The research was limited to the temporary architectural objects constructed in open-air city zones, including the architecture of events. The temporary objects'...
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Zarządzanie tożsamością w organizacjach na różnych poziomach zagregowania
PublicationNiniejszy artykuł stanowi naukową refleksję nad pojęciem tożsamości grupowej, odnoszonej do przedsiębiorstw oraz ich agregatów, określanych przez autorkę mianem „organizacji na wyższych poziomach zagregowania”. Głównym celem artykułu jest przegląd literatury z zakresu tożsamości przedsiębiorstwa, a na tej podstawie próba ustalenia czym jest taka tożsamość i co się na nią składa. Na wstępie autorka przedstawia definicje tożsamości...
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Architectural Symbols of a City – Case Study
PublicationThe identity of a city is understood as a collection of individual features, which give the city its individual character and distinguish it from other places; it undoubtedly constitutes a cultural value, which should be cherished. In the case of Sopot – a spa located on the Bay of Gdansk, the mosaic of its geographical location, landscape values, urban layout and historic architecture has created a unique image of a seaside resort....
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Politics and urban artifacts in cities: what are they and how are they interconected?
PublicationThis research, analyses the effect of politics on a city and its image, via their control over the formation or changes on urban artifacts. It analyses the concepts introduced in Aldo Rossi’s architectural monograph, The Architecture of the City, in the chapter titled ‘Politics as Choice’, and his idea that a city’s image is a reflection of its political institutions and the choices people in authority make. Monuments and architecture...
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Squares in Gdansk as a City Value = Skwery, jako wartościowe przestrzenie publiczne Gdańska
PublicationThe article emphasizes potential of public urban squares. The attention is focused on squares of the city of Gdansk which constitute the potential for enhancing the image of the city. Presentation of three examples of small scale intervention in the Montreal's public spaces is depicting such a potential and is underlining different roles the public space can perform in the city structure. Revitalization of urban squares is influencing...
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The Corporate Museum: A New Type of Museum Created as a Component of Marketing Company
PublicationA new type of museum appeared – the corporate museum. The museum institution in this instance has been used as a new marketing device for building corporate identity strategies. Their inception is not based on the existing context of a place, but appears to be integrated with the corporate identity program, exposing the company’s values and philosophy. The corporate museums are thematic, commercial buildings, owned by a particular...
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ARCHITECTURE IN BRANDING AND OVERBRANDING PROCESS. HOW GLOBALIZATION INFLUENCED ARCHITECTURE QUALITY.
PublicationGlobalization is unification. In the field of architecture and in the social structure alike, the globalization leads to a blending of economies and cultures that produces uniformly branded public space as a response to universal assumptions of integration and correlation. While branding consists in creating a recognizable and outstanding image a strong contradiction exists between both of these approaches. As a result, regional...
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CONTRASTING MODERNISMS - ARCHITECTURE OF HARBOUR CITIES GDYNIA AND ALTONA
PublicationThe presentation of the exhibition “Architect Gustav Oelsner – Light, Air, Colour,”, which took place in Gdynia 1.04-29.05.2011, showed the clinker architecture of Gustav Oelsner in Altona. As a contrast to the white-plastered architecture of Gdynia, it provided an interesting background for the comparison of two different faces of modernism. The most important feature of the aesthetics of modernism was its cosmopolitan character,...
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Polityki pamięci i tożsamości wobec (nie)chcianego dziedzictwa. Od Gdańska do Gdańzigu
PublicationCelem artykułu jest próba odpowiedzi na pytanie, jak w zależności od polityki pamięci, pamięci zbiorowej i kultury historycznej kształtowano fizyczną przestrzeń miasta i jego obraz. Z przeprowadzonych dotychczas analiz wynika, że sposób, w jaki budowano narracje tożsamościowe, oparty był zasadniczo na konstrukcjach mitotwórczych, zwłaszcza na micie XVI–XVII-wiecznego „złotego wieku”. W Gdańsku, ze względu na bogatą przeszłość historyczną...
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Thematic Areas in the Polish Countryside and Their Role in Local Development
PublicationThe article defines the phenomenon of space thematisation with regards to rural areas in Poland. The typology of thematic spaces and criteria of their comparative description have been proposed. Thematic villages, home gardens, amusement parks and housing estates have been distinguished. They have been compared in terms of spatial availability, the degree of user participation and the commercial vs. non-commercial creation purpose....
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Tożsamość przedsiębiorcza a stereotypy płci w firmach rodzinnych
PublicationThis article analyses various aspects of women’s experiences in overcoming gender stereotypes that they encounter in family businesses. Historically, entrepreneurship was regarded as a male domain in the literature and entrepreneurs have traditionally been described with typical and stereotypical masculine features. When woman engages in economic activities, she must face the potential incoherence...
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Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin
PublicationW niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....
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MEDIA ARCHITECTURE AND INTERACTIVE ART INSTALLATIONS STIMULATING HUMAN INVOLVEMENT AND ACTIVITIES IN PUBLIC SPACES
PublicationThis paper examines the potential for media architecture and interactive art installations to stimulate human involvement and activities in public spaces. On the basis of theoretical approaches, case studies and interdisciplinary surveys, the paper provides insight into how screens projecting media and interactive installations in city spaces can inspire people to become active on many levels. The research is focused, both on temporary...
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Interactive and Media Architecture – From Social Encounters to City Planning Strategies
PublicationThe paper searches into the potential of media and interactive projects to support participation and generate social encounters in public spaces. Moreover, it proposes implementation of media and interactive projects into city planning processes. On the basis of theoretical approaches, case studies and interdisciplinary surveys the paper gives insight how interactive and media architecture can engage people in activities in urban...
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Potencjał kognitywno-kulturowy dzielnicy a innowacyjne strategie rehabilitacji w kontekście społecznej indywidualizacji. Studium przypadku: Mouraria, Lizbona = Innovative Public Space Rehabilitation Models to Create Cognitive-Cultural Urban Economy in the Age of Mass Individualisation. Case of Mouraria, Lisbon
PublicationInnovative Public Space Rehabilitation Models to Create Cognitive- -Cultural Urban Economy in the Age of Mass Individualisation. Case of Mouraria, Lisbon. This paper deals with the issue of sustainable urban rehabilitation interventions in city cores focused on value creation through culture-led development as a tool for building a cognitive city. The objective is to analyze cases of rehabilitation of public space by culture-led...
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Multiple group membership and collective action: study 1&2
Open Research DataDatasets from two studies, conducted in Poland, on the relation between identity fusion, group identification, multiple group membership, perceived injustice, and collective action intention. The purpose of the present studies was to examine (a) whether multiple group membership (in the context of opinion-based groups) relates to collective action (CA)...
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Influence of Thermal Imagery Resolution on Accuracy of Deep Learning based Face Recognition
PublicationHuman-system interactions frequently require a retrieval of the key context information about the user and the environment. Image processing techniques have been widely applied in this area, providing details about recognized objects, people and actions. Considering remote diagnostics solutions, e.g. non-contact vital signs estimation and smart home monitoring systems that utilize person’s identity, security is a very important factor....
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Harmonic Analysis
Open Research DataWe construct a decomposition of the identity operator on a Riemannian manifold M as a sum of smooth orthogonal projections subordinate to an open cover of M. This extends a decomposition on the real line by smooth orthogonal projection due to Coifman and Meyer (C. R. Acad. Sci. Paris, Sér. I Math., 312(3), 259–261 1991) and Auscher, Weiss, Wickerhauser...
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Collective angst and collective action for progressive city policies: study4
Open Research DataWe conducted this study before the second term of the presidential election in Poland in 2020. Conservative-nationalist President Andrzej Duda’s rival was Rafał Trzaskowski, the liberal Mayor of Warsaw supported by Civic Platform [pol. Platforma Obywatelska] party. 456 residents of Gdańsk participated in the study (313 women, 3 non-binary) with M age...
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Collective angst and collective action for progressive city policies: study1
Open Research DataPaweł Adamowicz, the liberal mayor of Gdańsk, died on January 14, 2019, after being stabbed by a man who rushed onstage during a charity event. Three studies were carried out to analyze the predictors of willingness to engage in collective action for the support of the progressive city policies he initiated. In this study 1 (N = 214), the questionnaire,...
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Pyocyanin extraction - the comparison of typical organic solvents and ionic liquids
Open Research DataPyocyanin is a pigment produced by Pseudomonas aeruginosa that recently gained importance as a valuable chemical. Most often, the method for its extraction is based on the use of chloroform, a recognized hazardous substance. Therefore, an efficient and more environment-friendly method is vital for further use. In this work, we compared different organic...
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Non-enzymatic glutathione-mediated conjugation of unsymmetrical bisacridine C-2028 with anticancer activity
Open Research DataThe presented data complement the studies on the interplay between C-2028 (anticancer-active unsymmetrical bisacridine) and the glutathione S-transferase/glutathione (GST/GSH) system.
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Collective angst and collective action for progressive city policies: study2
Open Research DataPaweł Adamowicz, the liberal mayor of Gdańsk, died on January 14, 2019, after being stabbed by a man who rushed onstage during a charity event. Three studies were carried out to analyze the predictors of willingness to engage in collective action for the support of the progressive city policies he initiated. Since we assumed that the time after the...