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Search results for: inbound marketing
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Ewa Stolarek-Muszyńska
PeopleMarketing and Communication Manager with 10 years of experience in the B2B and B2C sector. Currently, PhD. student of Gdańsk University of Technology exploring the concept of Knowledge Management within business and NGO sector.
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Dipole-driven dynamics for near-threshold electron/positron interactions with pyrimidinic DNA bases: a path to compound formations
PublicationCalculations are reported for electron and positron scattering from isolated cytosine and thymine, where the two pyrimidinic single-ring DNA bases, in the gas-phase at energies near the elastic threshold, they reveal the special features of the dipole-driven scattering states. All molecules examined exhibit, in fact, supercritical (>1.67 D) permanent dipoles which can therefore also support, below threshold, excited bound compound...
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Constructive entanglement test from triangle inequality
PublicationWe derive a simple lower bound on the geometric measure of entanglement for mixed quantum states in the case of a general multipartite system. The main ingredient of the presented derivation is the triangle inequality applied to the root infidelity distance in the space of density matrices. The obtained bound leads to entanglement criteria with a straightforward interpretation. The proposed criteria provide an experimentally accessible,...
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A shared curriculum for daylighting education to meet the educational needs of society
PublicationThis article describes the collaborative creation of the curriculum for a new eLearning programme on daylighting design of buildings targeting both traditional and lifelong learners. The programme consists of an online platform integrated with a summer school for practical applications. The process was conducted through several workshops with professionals, representatives of national bodies on building regulations, academics,...
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Cultural dilemmas of international management
PublicationZarządzanie międzynarodowe polega na kierowaniu działalnością przedsiębiorstwa przekraczającą granice państw. Otoczenie międzynarodowe, zwłaszcza wymiar kulturowy odgrywa podstawową rolę w kształtowaniu efektywności umiędzynarodowionego podmiotu. Celem referatu jest przedstawienie problematyki zarządzania międzynarodowego w aspektach kulturowych. Pierwsza część pracy ukazuje obszary zarządzania międzynarodowego. Następnie krótko...
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Patrycja Szpinek mgr inż.
PeopleBorn 1978, Gdynia, Poland.Studies in marketing and management at Faculty of Management and Economics of the Gdańsk University of Technology (1997-2002). Since 2003 employed in Department of Analytical Chemistry.
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Koncepcja marketingu doświadczeń - przykłady praktycznego zastosowania, W, przedmiot humanistyczno-społeczny (wybieralny), semestr zimowy 22/23
e-Learning CoursesCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy).
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Value co‐creation (VCC) and value co‐destruction (VCD) via open government data (OGD): Empirical case of Tanzania
PublicationHaving emphasized upon the potential benefits of Open Government Data (OGD) initiatives via value derivation and innovation pursuits of the stakeholders, it falls in place to complement this line of OGD research in the specific case of Tanzania, a developing country, to support the inferences. Specifically, it is important to understand the manner in which OGD VCC-one of the hinges of OGD initiatives- and OGD VCD-a possible fall...
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Frequent Sequence Mining in Web Log Data
PublicationThe amount of information available even on a single web server can be huge. On the other hand, the amount of visitors (users) can often reach a number of at least six digits. Users vary in gender, age and education, and in consequence their information needs are different. Moreover, they subconsciously expect to get more adequate content after visiting the first few pages. The scope of this kind of problem relates to the domain...
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Research of the changeability of the vessels traffic intensity of inland waterways – case study for Lower Vistula
PublicationThe article presents an analysis of the changeability of traffic intensity of inland waterway vessels in the Vistula Delta. The concept of traffic intensity was defined, traffic flows and disturbances were identified in the studied area. The characteristics of the inland waterway traffic model are presented. The results of the analysis indicate the need to carry out modernization of inland waterways for the needs of inland waterway...
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INTERNATIONAL MARKETING IM, sem. 2 - summer 2023/2024 - kopia
e-Learning CoursesThe aim of the course is to familiarise the student with the tools used in international marketing, their specificities and strategies for operating effectively in international markets.
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INTERNATIONAL MARKETING 2022/2023 IM, sem. 2 - summer - KOPIA
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in International Marketing, their specificity and strategies for an effective functioning on international markets.
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MARKETING MIĘDZYNARODOWY EI, sem. 6 - letni 2023/24 - kopia
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MARKETING I BADANIA MARKETINGOWE_ZII N_ONLINE - sem. letni 2023/24
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Marcin Żmuda
PeopleMarcin Żmuda - specjalista marketingu internetowego w Google oraz założyciel agencji Embasy. Autor Update Time - wiadomościa z obszaru SEO. Pierwsze kampanie SEO przygotowywałem już w 2007 roku. Aktualnie jestem Head of SEO w firmie Orion Media Group zajmującym się zagadnieniami związanymi z pozycjonowaniem w wyszukiwarkach internetowych oraz rozbudową grupy serwisów własnych. Moja agencja, Embasy specjalizuje się przede wszystkim...
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The Potential of Greed for Independence
PublicationThe well-known lower bound on the independence number of a graph due to Caro and Wei can be established as a performance guarantee of two natural and simple greedy algorithms or of a simple randomized algorithm. We study possible generalizations and improvements of these approaches using vertex weights and discuss conditions on so-called potential functions p(G) : V(G) -> N_0 defined on the vertex set of a graph G for which suitably...
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Wpływ technicznych włókien celulozowych na wybrane właściwości kompozytów kauczuku naturalnego
PublicationCelem niniejszej pracy było zbadanie wpływu technicznych włókien celulozowych (dodanych w ilości 10, 20, 30 i 40 phr) jako naturalnego napełniacza na wybrane właściwości kompozytów na osnowie kauczuku naturalnego. Zbadano właściwości wulkanizatów przy statycznym rozciąganiu, w próbie rozdzierności, a także twardość, elastyczność przy odbiciu oraz ścieralność otrzymanych materiałów. Wyniki badań zostały porównane z wulkanizatem...
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Podstawy Zarządzania i Marketingu (zima 2022/23)
e-Learning CoursesKurs przeznaczony jest dla studentów III sem. stacjonarnych studiów inżynierskich na kierunku Transport (semestr zimowy 2022/23).
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Podstawy marketingu, ZI, SNT online, 2023/2024
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Podstawy marketingu Analityka Gospodarcza Niestacjonarne Lato 2024
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Koncepcja marketingu doświadczeń - przykłady praktycznego wykorzystania (PG_00059206) (PG_00059211), W, sem. 2, zimowy 2023/24
e-Learning CoursesCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy).
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Konkursy studenckie jako narzędzie w określaniu potencjału rewitalizacyjnego miejskich terenów zdegradowanych.
PublicationZgodnie z zasadami prowadzenia działań rewitalizacyjnych określonych w ustawie o rewitalizacji obowiązującej od 9 października 2015 r. oraz horyzontalnych wytycznych w zakresie rewitalizacji w programach operacyjnych na lata 2014-2020 faza przygotowawcza procesu rewitalizacji powinna zawierać wielopłaszczyznowe analizy zakończone wnioskami aplikacyjnymi ujętymi w gminnych programach rewitalizacji obszarów zurbanizowanych. Artykuł...
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Independence in uniform linear triangle-free hypergraphs
PublicationThe independence number a(H) of a hypergraph H is the maximum cardinality of a set of vertices of H that does not contain an edge of H. Generalizing Shearer’s classical lower bound on the independence number of triangle-free graphs Shearer (1991), and considerably improving recent results of Li and Zang (2006) and Chishti et al. (2014), we show a new lower bound for a(H) for an r-uniform linear triangle-free hypergraph H with r>=2.
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Combined extraction and microextraction techniques: Recent trends and future perspectives
PublicationThe latest advancements in the analytical sample preparation indicate a trend of combining different extraction techniques with targeting an improvement in separation, cleanup, detection limits, enrichment factors, and dealing with complex matrices. This manuscript identifies mainly two groups of combined sample preparation techniques. The first group integrates conventional or enhanced extraction techniques with microextraction....
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Financial impact analysis of going public at the Warsaw Stock Exchange: Using Fuzzy Set Theory to understand behaviours of mature companies
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NEW PRODUCT DEVELOPMENT FROM THE PERSPECTIVE OF CREATING A COMPETITIVE ADVANTAGE
PublicationIt is acknowledged that achieving product-based competitive advantage is a key task for a company. However, there is still a research gap in determining those specific actions in the process of developing new products that arise from companies' efforts to achieve product-based competitive advantage. Therefore, the aim of this study is to determine the specific actions in the new product development (NPD) process that result from...
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Customer Engagement Consequences for Firms
PublicationPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
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The Boltzmann sequence-structure channel
PublicationWe rigorously study a channel that maps binary sequences to self-avoiding walks in the two-dimensional grid, inspired by a model of protein statistics. This channel, which we also call the Boltzmann sequence-structure channel, is characterized by a Boltzmann/Gibbs distribution with a free parameter corresponding to temperature. In our previous work, we verified experimentally that the channel capacity has a phase transition for...
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Molecular basis for the DNA damage induction and anticancer activity of asymmetrically substituted anthrapyridazone PDZ-7
Publicationnthrapyridazones, imino analogues of anthraquinone, constitute a family of compounds with remarkable anti-cancer activity. To date, over 20 derivatives were studied, of which most displayed nanomolar cytotoxicity towards broad spectrum of cancer cells, including breast, prostate and leukemic ones. BS-154, the most potent derivative, had IC50 values close to 1 nM, however, it was toxic in animal studies. Here, we characterize another...
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublicationPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
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Modelling and simulation of GPU processing in the MERPSYS environment
PublicationIn this work, we evaluate an analytical GPU performance model based on Little's law, that expresses the kernel execution time in terms of latency bound, throughput bound, and achieved occupancy. We then combine it with the results of several research papers, introduce equations for data transfer time estimation, and finally incorporate it into the MERPSYS framework, which is a general-purpose simulator for parallel and distributed...
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Collective Uncertainty Entanglement Test
PublicationFor a given pure state of a composite quantum system we analyze the product of its projections onto aset of locally orthogonal separable pure states. We derive a bound for this product analogous to theentropic uncertainty relations. For bipartite systems the bound is saturated for maximally entangled statesand it allows us to construct a family of entanglement measures, we shall call collectibility. As thesequantities are experimentally...
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Analiza osadów dennych pod kątem ich właściwości nawozowych
PublicationThe analysis of bottom sediments in terms of their fertilizing properties. In paper the characterize of sediments as product to nature usage was done. Analyzed material was taken from ecological treatment system located in wastewater treatment plant in Swarzewo (Pomerania Region) about flow Q= 6000 m3/d. Measurements of dry matter and organic matter content, as well as nitrogen concentrations and phosphorus fractions: loosely...
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QR CODE JAKO NARZĘDZIE KOMUNIKACJI Z KLIENTAMI
PublicationKażdą nową technologię użytkownicy muszą zacząć postrzegać jako użyteczną, aby mogła się ona upowszechnić. W ten sposób działania z nią związane stają się codziennością. Jednak oprócz użyteczności dla konsumentów istotna jest też prostota użytkowania technologii. Obie cechy dotyczą technologii mobilnych i związanych z nimi działań określanych mianem marketingu mobilnego . Zalicza się do nich: wysyłanie SMS i MMS, włączanie bluetooth...
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Determination of free tyrosine in equestrian supplements by LC–MS/MS and comparison of its quantity with total free amino acids content in view of doping control
PublicationThe reports on the probable beneficial impact of tyrosine (TYR) supplementation on performance enhancement have contributed to the growth of interest in TYR in equestrian sports field and related industries, such as the manufacture of dietary and nutritional supplements. In this study, the first attempt to the assessment of horses exposure to TYR during nutritional supplementation was demonstrated by quantification of unbound TYR...
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Wpływ surfaktantu anionowego LAS na mobilność frakcji fosforu w osadzie czynnym w zmiennych warunkach fizyczno-chemicznych
PublicationPrzedstawiono wyniki badań wpływu anionowego surfaktantu LAS na mobilność frakcji fosforu w osadzie czynnym. Podstawową rolę w procesie uwalniania fosforu do cieczy nadosadowej w warunkach beztlenowych pełniły: frakcja związana z substancją organiczną i frakcja związana z żelazem.
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MARKETING I BADANIA MARKETINGOWE_ZII N_ONLINE - sem. letni 2023/24 - kopia
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Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublicationInformation comes as basic good which affects social well-being. A modern society and a modern state – its administration, education, culture, national economy and armed forces – cannot function efficiently without a rationally developed field of information. The quality of the functioning of that system depends on a specific feature of information, that is namely: its reliability which makes it possible for us to evaluate accuracy,...
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Intrinsic asymmetry with respect to adversary: a new feature of Bell inequalities
PublicationIt is known that the local bound of a Bell inequality is sensitive to the knowledge of the external observer about the settings statistics. Here we ask how that sensitivity depends on the structure of that knowledge. It turns out that in some cases it may happen that the local bound is much more sensitive to the adversaryʼs knowledge about the settings of one party than the other. Remarkably, there are Bell inequalities which are...
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The forecasts-based instrument rule and decision making. How closely interlinked? The case of Sweden
PublicationResearch background: The Central Bank of Sweden declared in years 1999–2006 the implementation of the Svensson’s concept of inflation forecast targeting (IFT). It means that the repo rate decision-making process depends on the inflation forecasts. The concept evolved from the strict IFT with the decision-making algorithm called ‘the rule of thumb’ to the flexible IFT. Purpose of the article: The aim of...
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Sklepy typu pop-up – od Guerilla Stores marki Comme de Garcons przez unikalne doświadczenie zakupowe Bikini Berlin do ... ?
PublicationObiekty, sklepy typu pop- up pojawiały się w miastach ponad dziesięć lat temu. Otwierane są na krótki okres czasu w celu promocji marki i nawiązania bezp o- średniego kontaktu z odbiorcą. Pop -up’y różnią się od tradycyjnych, stacjona r- nych sklepów rodzajem prowadzonej w nich działalności, mającym na celu przede wszystkim promocję marki. Pierwsze tymczasowe obiekty, tzw. Guerilla stores , stworzone zostały w 2004 roku...
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Diagnostics of pillars in St. Mary’s Church (Gdańsk, Poland) using the GPR method
PublicationThe main goal of this study was non-destructive evaluation of pillars in the St. Mary’s Church (Gdańsk, Poland) using the ground penetrating radar (GPR) technique. The GPR inspection was conducted on four brick masonry pillars and five pillars strengthened by reinforced concrete jacketing. Data were acquired with a 2 GHz antenna along longitudinal and transverse profiles. The study involved the estimation of the electromagnetic...
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Zarządzanie relacjami na rynku usług edukacyjnych szkół wyższych. A. Drapińska.
PublicationZmiany zachodzące w otoczeniu szkół wyższych, a zwłaszcza pojawienie się mechanizmów rynkowych, zmuszają uczelnie do poszukiwania odpowiednich działań, pozwalających na budowanie przewagi konkurencyjnej. Nowe podejście do zarządzania staje się koniecznością.Autorka proponuje w książce nowatorskie podejście do zarządzania i marketingu w szkolnictwie wyższym, jakim jest zarządzanie relacjami. Jest ono propozycją nowoczesnego zarządzania,...
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Diagnostic tolerances' evaluation method of the start-up exhaust temperature of a naval gas turbine
PublicationThe conducted investigations aimed to elaborate the method of marking diagnostic tolerances of the exhaust temperature of a gas turbine observed during engine's start-up process. The diagnostic tolerances were determined by means of statistical inference by creating the hypothesis about a normal distribution of the start-up exhaust temperature's dispersion in the initial operation moment, which was subsequently verified applying...
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Hidden Champions of Poland
PublicationPoland is a country with a strong entrepreneurial spirit. The hidden champions’ performance has been closely related to political and economic changes: the fall of communism in 1989 and the transition from a centrally planned economy to a market economy. This led to the emergence of small private businesses focused on the domestic market. The accession to the European Union in 2004 created new perspectives for the hidden champions’...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Determination of 3-MCPD and 2-MCPD esters in edible oils, fish oils and lipid fractions of margarines available on Polish market
Publication3-monochloropropane-1,2-diol (3-MCPD) and 2-monochloropropane-1,3-diol (2-MCPD) are intensively investigated food contaminants, which recently emerged as a serious problem within the discovery of high levels of their fatty acid esters in lipid samples. In order to monitor the concentrations of mentioned toxicants in edible oils and fats, several analytical methods have been developed so far. This paper presents the screening research...
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Marketing, W, Zarządzanie i inżynieria produkcji, sem. 5, zima 22/23
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Paweł Szalewski mgr inż.
PeopleAbsolwent Politechniki Gdańskiej Wydziału Oceanotechniki i Okrętownictwa specjalność Zarządzanie i Marketing w Gospodarce Morskiej oraz Wydziału Zarządzania i Ekonomii specjalność Zarządzanie Systemami Produkcyjnymi. Certyfikowany auditor wiodący systemu jakości. Auditor systemu środowiskowego. Obecnie zatrudniony jako wykładowca na Politechnice Gdańskiej na Wydziale Oceanotechniki i Okrętownictwa w Katedrze Technologii Obiektów...
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X-ray and UV Radiation Damage of dsDNA/Protein Complexes
PublicationRadiation and photodynamic therapies are used for cancer treatment by targeting DNA. However, efficiency is limited due to physico-chemical processes and the insensitivity of native nucleobases to damage. Thus, incorporation of radio- and photosensitizers into these therapies should increase both efficacy and the yield of DNA damage. To date, studies of sensitization processes have been performed on simple model systems, e.g.,...