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  • Brand loyalty creation in the social network. Does the product category matter?
    Publikacja

    - Rok 2017

    The final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...

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  • Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
    Publikacja

    Brands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...

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  • Facebook : zagmatwany świat relacji międzyludzkich
    Publikacja

    Rozdział dotyczy wpływu Internetu, mediów społecznościowych na już funkcjonujące oraz dopiero tworzące się relacje między ludźmi. Odnosi się także do sposobów użycia współczesnych narzędzi komunikacji.

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  • Individual Resources and Intercultural Interactions
    Publikacja

    - Rok 2017

    The work environment in multinational corporations (MNCs) is specific and demanding including intercultural interactions with co-workers and clients and using a foreign language. Some individual resources can help in dealing with these circumstances. Individual resources refer to personal dispositions, competencies and prior experiences. With regard to previous studies, a caravan of personal resources, namely Psychological Capital...

  • Intercultural interactions in multinational subsidiaries
    Publikacja
    • M. Rozkwitalska
    • M. Chmielecki
    • S. Przytula
    • L. Sulkowski
    • B. Basińska

    - Baltic Journal of Management - Rok 2017

    Purpose - Our aim is to show how individuals perceive the quality of intercultural interactions at work in multinational subsidiaries, and to address the question of what actually prevails in their accounts, i.e. ‘the dark side’ or ‘the bright side’. Design/methodology/approach - We report the findings from five subsidiaries located in Poland and interviews with 68 employees of these companies. Findings - The ‘bright side’ dominated...

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  • Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
    Publikacja

    - Rok 2017

    Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...

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  • Positivity and job burnout in emergency personnel: examining linear and curvilinear relationship
    Publikacja

    - Polish Psychological Bulletin - Rok 2017

    The aim of this study was to examine whether the relationship between the ratio of job-related positive to negative emotions (positivity ratio) and job burnout is best described as linear or curvilinear. Participants were 89 police officers (12% women) and 86 firefighters. The positivity ratio was evaluated using the Job-related Affective Wellbeing Scale (Van Katwyk, Fox, Spector, & Kelloway, 2000). Exhaustion and disengagement,...

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