Politechnika Gdańska - Jednostki Administracyjne - MOST Wiedzy

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Politechnika Gdańska

Filtry

wszystkich: 6

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Katalog Publikacji

Rok 2025
  • An introduction to agile leadership in theory and practice - case study
    Publikacja

    - Rok 2025

    The article presents an introduction to the concept of agile leadership based on the available literature on the subject. The article describes comprehensive agile leadership competencies that can be used in project practice. The publication begins with an indication of leadership in the light of current literature on the subject, an explanation of the characteristics of leadership and agile management...

  • Communication of luxury brands: an analysis of Ralph Lauren, Loro Piana and Louis Vuitton - case study
    Publikacja

    - Rok 2025

    The article presents an introduction to the concept of communication that focuses on the luxury brands such as Ralph Lauren, Loro Piana and Louis Vuitton, based on the available literature on the subject. The article describes comprehensive communication that can be used in the luxury brands. The publication begins with an indication of the communication concept in the light of current literature...

  • Communication strategies on the example of luxury brands as Armani, Dior and Yves Saint Laurent - case study
    Publikacja

    - Rok 2025

    The article presents an introduction to the concept of communication that focuses on the luxury brands such as Armani, Dior and Yves Saint Laurent, based on the available literature on the subject. The article describes comprehensive communication that can be used in the luxury brands. The publication begins with an indication of the communication concept in the light of current literature on the...

  • Designing and implementing a coherent communication strategy in an oil and gas company - case study
    Publikacja

    - Rok 2025

    The article presents an introduction to the concept of designing and implementing a communication strategy based on the available literature on the subject. The article describes comprehensive communication strategies that can be used in practice. The publication begins with an indication of communication strategies in the light of current literature on the subject, an explanation of the characteristics...

Rok 2023
Rok 2007