Abstrakt

In recent years we have seen the dynamic development of medical services sector in
Poland. Private health centres focus on aggressive development strategy. The role of primary
health care facilities, which provide services financed from public funds, declined. The purpose of article is to describe medical services market in Gdańsk, especially in Gdańsk-South district. It
includes demographics, the number and characteristics of medical entities in the city and the
district, and the need for appropriate services. The next purpose is to make in practice SWOT
analysis and Porter's five forces analysis for primary health care facility. They help in estimating
opportunities and threats of a new venture. They also help in the choice of new direction for
medical facility’s development.
The research material was publicly available in the Register of Healing Practices (Rejestr Podmiotów Wykonujących Działalność Leczniczą), Central Statistical Office, local databases, studies
and scientific articles. 

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