Abstrakt

The article presents an introduction to the concept of luxury brands and the way they communicate in a fashion and design magazines based on the available literature of the subject. The  article describes comprehensive communication and marketing tools that can be used in practice. The publication begins with an indication of fashion industry in the light of current literature on the subject, an explanation of the characteristics of communication and marketing practices. For the purposes of the article, a case study was conducted in the period February 2025 - March 2025. The essence of the study is, first of all, to point out the communication tools that are used to promote luxury brands in high-fashion top magazines. The research aims to target the communication and marketing tools focused on limited audience. The entire publication is summarized by the conclusion and a list of literature.

Autor (1)