Abstrakt

The article presents a description of methodological aspects in conducting scientific (quantitative) research, with emphasis on the media industry. The publication began by indicating what a scientific theory is in the light of literature, explaining what scientific research is, how it is carried out, which types of quantitative research we distinguish, what is the purpose of combining quantitative and qualitative research; what impact the combination of research, methods, data and results has. What are the benefits of using quantitative research? Next, the types of research (quantitative methods) are indicated and their characteristics are also described. The entire publication is summarized with a conclusion and a bibliography of the subject.

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