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Wyniki wyszukiwania dla: ARCHITECTURE AS A MARKETING DEVICE
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Evaluating architecture students' knowledge of the history of architecture by tests and by drawings: a comparative analysis
PublikacjaThe methods of evaluating students’ knowledge in architectural education, and in particular in education on history of architecture, are specific in many respects. Apart from checking the general knowledge of history concerning chronology, artistic trends, styles, main objects and architects, it should also check students’ ability to analyse the historic architecture in a drawing form. Such a form of presenting architecture has...
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A New Rehabilitation Device for Balance Impaired Individuals
PublikacjaIn the paper authors present a device designed to improve the rehabilitation process of people with balance impairment. The discussed device (JStep) utilizes a commercially available static standing frame (stander) modified in order to fit force sensing units under the feet and in the pillows around the hips of a patient. While executing rehabilitation tasks, the patient may compensate his balance deficiency by leaning on the pillows...
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Games and play with light in architecture
PublikacjaThe paper deals with the issue of the influence of daylight on the creation of architecture in the view of designers` play with light in the architectural space. Using the examples of contemporary realizations of some art museums, the work demonstrates the impact of exploration and experimentation conducted by the creators of visual arts on the design styles and architectural solutions. It also reveals the historical continuity...
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THE ARCHİTECTURE AND FASHİON DESİGN – An Examination of the Relationship between Fashion and Architecture Design in light of Technological Advancements
PublikacjaThe article focuses on the mutual relationship between two seemingly distant fields of art - architecture and fashion design. It describes a common basis for the process of creating art in the approach to both fashion and architecture. The following considerations, which are based on principles of composition, attempt to reach beyond just the form and analyze also context or perception. The article quotes famous creators and depicts...
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Marketing zewnętrzny : produkt
PublikacjaW podrozdziale 4.1 podręcznika scharakteryzowano produkt jako element marketingu zewnętrznego. Między innymi omówiono: pojęcie i charakterystykę produktu, klasyfikacje produktów, pojęcie linii i asortymentu produktów, markę i opakowanie produktu, cykl życia produktu oraz proces wdrażania nowych produktów.
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Marketing w Internecie
PublikacjaOpracowanie poświęcono marketingowi w Internecie. Struktura treści obejmuje genezę powstania Internetu, jego rozwój na świecie i w Polsce oraz omówienie najpopularniejszych usług internetowych wykorzystywanych w marketingu - poczta elektroniczna, grupy dyskusyjne oraz World Wide Web. Szczególną uwagę zwrócono także na problem sukcesu firmowej witryny internetowej, mierzony przez pryzmat satysfakcji jej użytkownika - klienta.
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Marketing zewnętrzny : Dystrybucja
PublikacjaDystrybucja - podrozdział obejmuje podstawowe pojęcia w zakresie dystrybucji, kryteria klasyfikacji oraz typy kanałów dystrybucji. W tej części pracy scharakteryzowano ponadto sprzedaż hurtową oraz detaliczną, rodzaje pośredników, formy i strategie dystrybucji, a także logistykę dystrybucji
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Marketing zewnętrzny : Cena
PublikacjaW podrozdziale przedstawiono podstawowe definicje, strategie cenowe, proces ustalania ceny i metody jej wyznaczania, określono ponadto taktyczną rolę ceny
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Relationship between semi- and fully-device-independent protocols
PublikacjaWe study the relation between semi and fully device independent protocols. As a tool, we use the correspondence between Bell inequalities and dimension witnesses. We present a method for converting the former into the latter and vice versa. This relation provides us with interesting results for both scenarios. First, we find new random number generation protocols with higher bit rates for both the semi and fully device independent...
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The origins of the brick architecture in Pomerania
PublikacjaTraditionally, brick is one of the most popular building materials on the southern coast of the Baltic Sea. Although the origins of brick architecture have been the subject of numerous research studies, their results were focused on the Kingdom of Denmark, merchant-towns and the State of the Teutonic Order. Most scholars claimed that Pomeranian architecture had not been as developed as that in the neighbouring countries. Moreover,...
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Auto adaptation of mobile device characteristics to various acoustic conditions
PublikacjaThe proposed methodology of auto adaptation of the mobile device characteristics to various acoustic conditions is presented in the paper. The first goal of this study was to determine the parameters of the acoustic path of the mobile device, for both transmitting (speaker) and receiver (microphone). Results of the measurement of characteristics of mobile devices were presented. Information about characteristics of individual parts...
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Anonymity Architecture for Mobile Agent Systems
PublikacjaThe paper presents a new security architecture for MAS, which supports anonymity of agent owners. The architecture is composed of two main elements: Module I: Untraceability Protocol Infrastructure and Module II: Additional Untraceability Support. Module I is based on the recently proposed untraceability protocol for MAS and it forms the core of the anonymity architecture, which can be supported by the ele- ments of the second...
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SIMULATION MODEL OF ASON/GMPLS ARCHITECTURE
PublikacjaGrowing demands of information society concerned with sophisticated applications could be satisfied by ASON/GMPLS architecture comprehended as Automatically Switched Optical Network (ASON) with Generalized Multi-Protocol Label Switching (GMPLS). The ASON/GMPLS proposition represents the future direction of Next Generation Network (NGN) architecture. Therefore considerable work has to be done to examine this solution. In this aspect...
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Experimental Testbed of ASON/GMPLS architecture
PublikacjaThe paper presents the ASON/GMPLS architecture realized in the Department of Teleinformation Networks at Gdansk University of Technology based on the FSP 3000R7 ADVA Optical Networking platform. The FSP 3000R7 is a high-performance WDM networking system with GMPLS control plane for bidirectional transmission of optical signals. The system uses a modular structure which enables a flexible upgrade of capacity and functionality. The...
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Validation of atmospheric aerosols parallel sampling in a multifold device
PublikacjaIn this work, particulate matter was collected using an active sampling system consisting of a PM10 (<10 μm) inlet coupled to a multifold device containing six channels, connected to a vacuum pump. Each channel was equipped with a filter holder fitted with adequately chosen filters. The system was fixed on a metallic structure, which was placed on the roof of the laboratory building, at the Faculty of Sciences, in Lisbon. Sampling...
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Design and implementation of GEPON architecture in laboratory testbed
PublikacjaThis paper presents a proposition of GEPON architecture for the didactic purpose. The GEPON architecture is implemented in access networks laboratory testbed. The paper includes a brief description of GEPON standardization, a description of laboratory GEPON equipment architecture and a short presentation of proposed laboratory exercises. The exemplary performance results are included.The proposition of GEPON architecture testbed...
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Digital Fashion: A systematic literature review. A perspective on marketing and communication
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Media architecture: participation through the senses
PublikacjaPervasive media and interactive technologies have become inseparable not only from our everyday life but also from architecture and city spaces. However, the generic use of new technologies in the design process and material production that affects contemporary architecture, results in buildings that become mere visual objects losing their hapticity and non-visual qualities. Despite the substantial advancement in the research studies...
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Reasons for Implementing Movement in Kinetic Architecture
PublikacjaThe paper gives insights into different forms of movement in contemporary architecture and examines them based on the reasons for their implementation. The main objective of the paper is to determine: the degree to which the complexity of kinematic architecture results from functional and spatial needs and what other motivations there are. The method adopted to investigate these questions involves theoretical studies and comparative analyses...
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Particle Image Velocimetry Measurements of Airflow in Electrohydrodynamic Device for Dust Particle Collection
PublikacjaIn this paper the pumping effect of air in the electrohydrodynamic (EHD) device for dust particle collection is presented. To induce an airflow in this EHD device corona discharge was used. The discharge was generated between the one-sided spike electrodes and the plate electrodes. The asymmetric electric field and generated discharge resulted in a unidirectional airflow through the EHD device. The current-voltage characteristics...
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Particle Image Velocimetry Measurements of Airflow in Electrohydrodynamic Device for Dust Particle Collection
PublikacjaIn this paper the electrohydrodynamic (EHD)device for gas pumping and cleaning is presented. To induce an airflow in this EHD device corona discharge was used. The discharge was generated between the one-sided spike electrodes and the plate electrodes. An asymmetric electric field and generated discharge result in unidirectional gas flow through the EHD device. The current-voltage characteristics were measured and the corona discharge...
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Design of a continuous intra-oral distraction device for mandibular bone
PublikacjaIn this paper we present example of a specific device used for distraction osteogenesis. Distraction osteogenesis (also called callus distraction, collotasis or osteodistraction) is a surgical process for reconstructing bone deformities or lengthening bones.
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Design and material selection for a patient transport device in field hospitals
PublikacjaACKGROUND: A major cause of patient and hospital worker injuries occurs transferring patients between two planes. The main aim of this paper was to propose a design of patient’s lift and transfer apparatus for use in field hospitals. The assumption was to design lightweight, durable and ergonomic device using innovative material. The authors concentrated on partial elimination of manual lifting in order to device could work both...
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CONTEMPORARY APPROACH TOWARDS RESPONSIVE ARCHITECTURE
PublikacjaConstantly changing environment pressures every living for a change, and response becomes a basic reaction of any living form. Change is a natural reaction that enables survivor of all the species. However, in architecture, the responsive structure did not take important role until the twentieth century. During that time many concepts and building introduced kinematics into the discipline. In the late 50 and 60 of XX century, visionary...
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Search engine marketing jako istotne narzędzie komunikacji marketingowej
PublikacjaKomunikacja marketingowa firmy w Internecie musi uwzględniać tzw. marketing w wyszukiwarkach internetowych (SEM). O efektywnej obecności przedsiębiorstwa w Sieci można mówić, gdy łatwo znaleźć serwis internetowy uwzględniając organiczne wyniki wyszukiwania wyszukiwarek, reklamy typu pay-per-click, optymalizację kluczowych fraz, istotność linków przychodzących (zewnętrznych) oraz wartość zamieszczonych treści. Każdy element projektu...
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Doskonalenie kształcenia na specjalności marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej
PublikacjaCelem artykułu jest wskazanie kierunków doskonalenia kształcenia na specjalności marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej na podstawie opinii studentów tej specjalności.
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Zarządzanie organizacjami niekomercyjnymi - propozycja dydaktyczna dla studentów kierunku zarządzanie i marketing
PublikacjaAutor przedstawia cele oraz program przedmiotu Zarządzanie organizacjami niekomercyjnymi, prowadzonego dla studentów kierunku zarządzanie i marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. W programie kształcenia główną uwagę skoncentrowano na wskazaniu studentom rosnącego znaczenia organizacji niekomercyjnych (zarówno publicznych jak i pozarządowych) w Polsce oraz konieczności stopniowego i systemowego wprowadzenia...
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Low-power device simulator for micro-energy measurement methods testing
PublikacjaThe paper presents low-power device simulator designed for testing of micro-energy measurement methods. Such kind methods can be used for evaluation of power systems based on Energy Harvesting. The device allows to set the current consumption characteristic over the time, thus making possible playing the role of different types of low-power devices e.g. simulating sensor network node.
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Uniqueness or uniformity - studies of media architecture
PublikacjaA development of media architecture is presented in light of to such phenomena as aesthetization, consumerism and digitization. This article deals with media architecture in commercial spaces. Media solutions impact on the architectural skin, making it into visible and dynamic points of the image of a post-modern city. This article presents the specificity of media solutions, depending on the function of commercial activity buildings...
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Fitting the mobile device characteristics to the user's hearing preferences
PublikacjaA method for fitting the mobile computer audio characteristics to the user's hearing preferences is proposed. The process consists of two stages: calibration and dynamics processing. During the calibration phase the user performs a loudness scaling test giving their response regarding the perceived loudness. The dynamics processing made on above basis sets the loudness to the most comfortable level. The processing accounts both...
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Scenariusz rozwoju dla obszaru Zarządzanie procesem produkcji, dystrybucji i marketing
PublikacjaOpracowanie jest częścią foresightu technologicznego: Żywność i żywienie w XXI wieku - wizja rozwoju polskiego sektora spożywczego, wykonanego w ramach projektu, realizowanego w latach 2009-2011 przez konsorcjum: Instytut Ogrodnictwa (dawniej Instytut Sadownictwa i Kwiaciarstwa) w Skierniewicach, Instytut Badań nad Przedsiębiorczością i Rozwojem Ekonomicznym EEDRI przy Społecznej Wyższej Szkole Przedsiębiorczości i Zarządzania...
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Shrinking-shifting and amplifying-shifting device using transformation optics
PublikacjaBased on transformation optics (TO), this paper uses geometric divisions and linear coordinate transformations to design “shrinking-shifting—and reshaping”, and “amplifying-shifting—and reshaping” devices. The proposed devices can reshape the sizes and locations of the wrapped-objects inside the core-region. The shrinking-shifting device shrinks the larger object into a smaller one and shifts it to different location, whereas the...
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Contemporary Spaces of Memory - Towards Transdisciplinarity in Architecture
PublikacjaThe paper explores new phenomena in the contemporary practice of commemoration implemented through architecture. Architectural objects related to memory can be a place where new trends and phenomena appear earlier than in other architectural objects. The text is an attempt to prove that these new spaces of memory are a kind of laboratory where new ideas taking place in architecture and related disciplines are being tested. Research...
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Call and Connections Times in ASON/GMPLS Architecture
PublikacjaIt is assumed that demands of information soci- ety could be satisfied by architecture ASON/GMPLS comprehended as Automatically Switched Optical Network (ASON) with Generalized Multi-Protocol Label Switching (GMPLS) protocols. Introduction this solution must be preceded by performance evaluation to guarantee society expectations. Call and connections times are in ASON/GMPLS architecture important for real-time applications. Practical...
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Marketing w organizacjach niedochodowych
PublikacjaAutor w tynm rozdziale podręcznika prezentuje rolę organizacji niedochodowych (publicznych i pozarządowych) omawiając klasyfikacje i źródła finansowania tych organizacji, ich otoczenie, determinaty marketingu oraz elementy marketingu relacji. Przedstawia też wolontariuszy jako szczególny zasób organizacji niedochodowych oraz przyszłość tych organizacji.
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Non-invasive blood glucose monitoring with Raman spectroscopy: prospects for device miniaturization
PublikacjaThe number of patients with diabetes has reached over 350 million, and still continues to increase. The need for regular blood glucose monitoring sparks the interest in the development of modern detection technologies. One of those methods, which allows for noninvasive measurements, is Raman spectroscopy. The ability of infrared light to penetrate deep into tissues allows for obtaining measurements through the skin without its...
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A Novel Multicast Architecture of Programmable Networks
PublikacjaIn the paper a multicast architecture for programmable networks based on separation of group management and network control tasks is proposed. Thanks to this separation, services which want to make use of multicast communications no longer have to implement low-level network functionalities and their operation is greatly simplified. Abstracting service’s view of the network into a fully connected cloud enables us to transparently...
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Architecture and Basic Assumptions of RSMAD
PublikacjaThe study presents the architecture of Radio System for Monitoring and Acquisition of Data from Traffic Enforcement Cameras (in short RSMAD) which is used for transmission (realized using GSM, UMTS or TETRA networks, and through the Internet network), archiving and exploring image data of traffic offenses. The paper also presents selected basic assumptions of the RSMAD system, which are relevant to the implemented by the system...
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The Brick Face of Modernism and Architecture of Gustav Oelsner
PublikacjaThere are many reasons that make the work of Gustav Oelsner worth to present. One of the reasons is comparison of two different ways of development of two cities, Gdynia (an exhibition of work of Gustav Oelsner was presented in Gdynia in April and May of 2011) and Altona, were Oelsner created his architecture. These two cities has grown at the side of their big neighbours, Gdansk and Hamburg. They are harbour cities and their...
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INTRODUCING GREENERY INTO A BUILDING BASED ON ITS IMPACT ON HUMAN WELLBEING - REVIEW OF THEORIES AND METHODS IN ARCHITECTURE
PublikacjaGreenery around and within buildings is an integral part of architectural space. Although science is providing more and more knowledge about the impact of greenery on human well-being, there is still a lack of guidelines on how to apply this knowledge in architectural design. The purpose of this review article is to prepare the ground for further research on how to support architectural design in integrating greenery as a co-creative...
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Aesthetic perception of steel-glass architecture in Japan
PublikacjaAesthetic perception of steel-glass architecture in Japan
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THE ARCHITECTURE OF DAYLIGHT IN THE DISCOURSE ABOUT THE AESTHETICS OF SUSTAINABILITY
PublikacjaThe need to create ecological and energy efficient architecture is evident today. In the contemporary discourse on architecture more and more attention is dedicated to the aesthetics that expresses the idea of sustainability. The article is a voice in this debate, concentrating on the architecture that features daylight. Solar light comes from the natural environment and brings some substantial benefits for the architectural space,...
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Device-independent quantum key distribution based on measurement inputs
PublikacjaWe provide an analysis of a family of device-independent quantum key distribution (QKD) protocols that has the following features. (a) The bits used for the secret key do not come from the results of the measurements on an entangled state but from the choices of settings. (b) Instead of a single security parameter (a violation of some Bell inequality) a set of them is used to estimate the level of trust in the secrecy of the key....
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Geographical and chronological knowledge in teaching the history of architecture
PublikacjaThe subject of this article is the analysis of examination results from the course, the History of Polish Architecture. These Bachelor studies present the political, economic and cultural issues of medieval and early modern architecture, and their changes over time. Basic knowledge of the administrative division and historical regions is needed for a proper understanding of the regional diversity of cultural heritage monuments...
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Long way to awareness. Architecture and Aesthetic at the crossroads
PublikacjaThe architectural criticism is not invited to the common analysis of the architecture together with the aesthetics. The aesthetics judges entireties whereas criticism describes the architecture from the aesthetic point of view without using common scientific language. Research areas are not located in the joint research space! The result is the ambiguity of critical judgments, the ambiguous estimation of an architectural work....
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ARRIERE-GARDE IN ARCHITECTURE, AS A RESPONSE TO POST-POSTMODERN REALITY
PublikacjaThe article presents a general discussion on the direction of contemporary architecture. We can freely speak that postmodernity, understood in its philosophical core as a search for meaning in architecture, as a strategy of building our environment is over. What comes next? Some say, from lack of better naming, that we live in post-postmodern times. Term post-postmodernity is a call for new strategy of shaping our societies and...
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Time for temporariness! Temporary architecture - whim or necessity?
PublikacjaWhat are the qualities of temporary architectural objects that make them helpful instruments for evolving the image of contemporary urban space? Six hypotheses provide rationales for why current temporary architecture seems to be a remedy for dysfunctional city structures. The research was limited to the temporary architectural objects constructed in open-air city zones, including the architecture of events. The temporary objects'...
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The Application of the IODA Document Architecture to Music Data
PublikacjaThis paper is concerned with storing music data with the use of document architecture called Interactive Open Document Architecture (IODA). This architecture makes it possible to create documents which are executable, mobile, interactive and intelligent. Such documents consist of many files that are semantically related to each other. Semantic links are defined in XML files which are a part of a document. IODA documents with music...
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Module architecture as alternative approach to traditional construction processes
PublikacjaModule architecture today is a special type of building construction process that combines repetitive design, low-cost production based on prefabricated elements and fast erection. Module does not mean the same as modular. In general, module architecture today refers to the design of any system composed of separate components, manufactured before in factory, that can be connected together at the building site much faster than normally....
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Neural Architecture Search for Skin Lesion Classification
PublikacjaDeep neural networks have achieved great success in many domains. However, successful deployment of such systems is determined by proper manual selection of the neural architecture. This is a tedious and time-consuming process that requires expert knowledge. Different tasks need very different architectures to obtain satisfactory results. The group of methods called the neural architecture search (NAS) helps to find effective architecture...