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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublikacjaBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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Agent-based social network as a simulation of a market behaviour
PublikacjaRecent years and the outbreak of world's economic crisis in 2008 proved the crucial importance of reliable analysis of market dynamics. However, werarely apply models of proper detail level (the global prosperity forecast of 2007 can be seen as a grim proof). The behaviour of individuals and companies is far from being ideal and rational. Many claims that the economic paradigm of rational expectations (coming from J. Muth and R....
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Brand loyalty creation in the social network. Does the product category matter?
PublikacjaThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
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INTEGRATION OF THE MOBILE PLATFORMS BASED ON SOCIAL NETWORK SERVICE DIRECTED AT USERS LOCALIZATION
PublikacjaThis paper presents an architecture overview and some aspects of implementation of the social network service directed at users localization. It shows how web services can be used as a tool for integrating different mobile platforms with a web application. The main focus is set on communication between system elements and related problems.
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Mapowanie sieci międzyorganizacyjnych w wymiarze sprawiedliwości metodami social network analysis
PublikacjaMimo specyfiki wymiaru sprawiedliwości, przejawiającej się w wysokim sformalizowaniu stosunków z otoczeniem oraz wysokim sformalizowaniem struktur organizacyjnych, istnieje duży potencjał do wykorzystania mechanizmów sieciowej współpracy w celu usprawnienia funkcjonowania sądów. Jedną z możliwości jest tworzenie sieci międzyorganizacyjnych między sądami z różnych szczebli hierarchii, które będą nastawione na dzielenie się wiedzą...
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Fusion-based Representation Learning Model for Multimode User-generated Social Network Content
PublikacjaAs mobile networks and APPs are developed, user-generated content (UGC), which includes multi-source heterogeneous data like user reviews, tags, scores, images, and videos, has become an essential basis for improving the quality of personalized services. Due to the multi-source heterogeneous nature of the data, big data fusion offers both promise and drawbacks. With the rise of mobile networks and applications, UGC, which includes...
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Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublikacjaSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
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Primary role identification in dynamic social networks
PublikacjaIdentyfikacja ról w sieci społecznej jest jednym z podstawowych zagadnień analizy takich sieci. W artykule przedstawiamy nowe podejście do tego zagadnienia. Pokazujemy w jaki sposób można dokonać identyfikacji ról poprzez wykorzystanie zaproponowanego modelu zachowań aktorów. Model taki tworzą podgrafy wzorcowe oraz diagramy stanów okreslające sekwencje aktywności w zachowaniu aktorów. Na bazie wyznaczonych modeli zachowań oraz...
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Discriminatory expressions, the young and social networks: The effect of gender
PublikacjaIn the framework of the «Project I: CUD» (Internet: Creatively Unveiling Discrimination), carried out in the United Kingdom, Italy, Belgium, Romania and Spain, we conducted a study into the expressions of discrimination used by young people on social network sites. To do so we designed a methodological strategy for detecting discriminatory content in 493 Facebook profiles and used this strategy to collect 363 examples for further...
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Exploring the role of social networks among entrepreneurial Polish immigrants
PublikacjaThe paper reports on the explanatory case study among seven Polish enterprising migrants from Aberdeen Scotland. The aim of the paper is to examine role of social support structure and social networks for enterprising Poles. It also attempts to extend of Waldinger et al (2000) ethnic business development model in the context of entrepreneurial strategies taken from by immigrants from their country of origin, claiming that transition...
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Imminent threats analysis and security level evaluation in social networks
PublikacjaRozprawa doktorska poświęcona jest analizie nadciągających zagrożeń w sieciach społecznych. Dotyczy to takich zjawisk jak spam, phishing, kradzież tożsamości czy ataki na systemy reputacji w serwisach aukcji internetowych. W pracy zaproponowano metodę pozwalającą na wczesne wykrycie zagrożeń w sieciach społecznych w oparciu o zdefiniowane modele zachowań aktorów sieci. Modele zachowań tworzone są za pomocą podgrafów wzorcowych...
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Detection of roles of actors in social networks using the properties of actors' neighborhood structure.
PublikacjaArtykuł opisuje metodę identyfikacji ról aktorów sieci społecznej. Metoda ta może być szczególnie przydatna w sieciach społecznych, o których posiadamy ograniczoną wiedzę, głównie zawężoną do lokalnych powiązań pomiędzy aktorami. Przedstawiona w artykule metoda korzysta z grafu relacji społecznych, algorytmu identyfikacji ról oraz zbioru grafów wzorców relacji. Rozwiązanie zostało przetestowane w społeczności użytkowników serwisu...
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Social networks as a context for small business? A new look at an enterprise in the context of a smallness and newness liability syndrome
PublikacjaIn this paper we aim to propose and outline key ingredients to a small enterprise success, emerging from the social capital of small business owner-managers and their business networks. We employ resource based view of an organization as well as an embeddedness perspective along with new approach transaction costs to outline the pillars of an advantage of a small business entity. The analysis of survey data leads us to conclusion,...
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Frequency of use, moral incongruence, and religiosity and their relationships with self-perceived addiction to pornography, internet use, social networking and online gaming
PublikacjaBackground and Aims Moral incongruence involves disapproval of a behaviour in which people engage despite their moral beliefs. Although considerable research has been conducted on how moral incongruence relates to pornography use, potential roles for moral incongruence in other putative behavioural addictions have not been investigated. The aim of this study was to investigate the role of moral incongruence in self‐perceived...
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Lonely and thinking about the past: The role of time perspectives, Big Five traits and perceived social support in loneliness of young adults during COVID-19 social distancing
PublikacjaBackground In Spring 2020, due to the COVID-19 pandemic, the Polish government introduced a policy of social distancing. Being apart from one’s social network had the potential to evoke feelings of loneliness. The aim of the study was to find out how time perspectives might contribute to feeling lonely during the social distancing period, controlling for Big Five personality traits and perceived social support. Participants...
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How does institutional and natural social support shape the beliefs about psychological help among policemen?
PublikacjaEffectiveness of social support mechanisms results from interacting subjective factors (beliefs about help from others) and context (social network available). Organized institutional support and perception of natural support reduce barriers in obtaining psychological help.
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublikacjaSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
PublikacjaThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...
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The effect of social media communication on consumer perceptions of brands
PublikacjaResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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The Impact of Information and Communication Technology on the Rise of Urban Social Movements in Poland
PublikacjaThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile...
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The Impact of Information and Communications Technology on the Rise of Urban Social Movements in Poland
PublikacjaThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile of...
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EFFICIENCY OF HEALTHCARE SYSTEMS IN EUROPEAN COUNTRIES - THE DEA NETWORK APPROACH
PublikacjaHealthcare systems in Europe are constantly undergoing reforms which adapt them to social, economic and political requirements. The aim of this article is to examine the efficiency of healthcare systems in 30 European countries in 2014. The Network Data Envelopment Analysis (NDEA) model was used. The efficiency of the countries’ overall health systems and their two main components were examined: the public health system and the...
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Getting to know the potential of social media in forest education
PublikacjaThe development of social network sites not only facilitates the acquisition and deepening of knowledge but also provides the possibility of easily contacting foresters, specialists in natural sciences and nature enthusiasts. In addition, for some years...
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Personal Branding—A New Competency in the Era of the Network Economy. Corporate Brand Performance Implications
PublikacjaPrimary assets of the network economy are information, network, re-lationships, knowledge, and a virtual environment. The competency of personal branding exercised by knowledge workers, also thought of as knowledge producers, is becoming a natural consequence of the business environment where the significance of hierarchies is constantly decreasing. Knowledge workers are powerful as never be-fore and can exist as separate actors...
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SKYSCRAPER'S PUBLIC AREAS: THE IMPACT ON SPACE AND SOCIAL LIFE
PublikacjaIn recent years, more careful consideration is taken into social issues of designing skyscrapers by humanizing adherent internal and external public areas. Case studies of The Shard (London: 2012), 122 Leadenhall Street (London: 2014), 20 Fenchurch Street (London: 2014), Heron Tower (London: 2011), Tower 25 (Nicosia: 2013), Zoofenster (Berlin: 2012), DNB House (Oslo: 2012), Centrum Biurowe Neptun (Gdansk, 2014), Skytower (Wroclaw:...
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Text-mining Similarity Approximation Operators for Opinion Mining in BI tools
PublikacjaThe concept of the Text-mining Similarity Approximation Operators for Opinion Mining as extensions to Natural Language Interface Database is defined. The new operators: “keywords of” dimension; subsetting operator “about C is q”; aggregation operator “by similar C” are proposed. These operators are based on the Latent Semantic Analysis and Social Network Analysis
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An Adaptive Network Model Simulating the Effects of Different Culture Types and Leader Qualities on Mistake Handling and Organisational Learning
PublikacjaThis paper investigates computationally the following research hypotheses: (1) Higher flexibility and discretion in organizational culture results in better mistake management and thus better organizational learning, (2) Effective organizational learning requires a transformational leader to have both high social and formal status and consistency, and (3) Company culture and leader's behavior must align for the best learning effects....
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An Adaptive Network Model Simulating the Effects of Different Culture Types and Leader Qualities on Mistake Handling and Organisational Learning
PublikacjaThis paper investigates computationally the following research hypotheses: (1) Higher flexibility and discretion in organizational culture results in better mistake management and thus better organizational learning, (2) Effective organizational learning requires a transformational leader to have both high social and formal status and consistency, and (3) Company culture and leader’s behavior must align for the best learning effects....
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Blast Charge Technique as a Method of Soil Improving to Locate the New Supporting Runways
PublikacjaA quick and effective method of reinforcing the ground base designed for the construction of engineering structures used for performing various types of air operations was presented. It allows to use wastelands, wetlands, swamps, etc. for these purposes, thus creating a dispersed network of landing sites, increasing the access of large social groups to air transport and increasing their mobility.
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The impact of brand communication on brand equity through Facebook
PublikacjaPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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Technical Engine for Democratization of Modeling, Simulations, and Predictions
PublikacjaComputational science and engineering play a critical role in advancing both research and daily-life challenges across almost every discipline. As a society, we apply search engines, social media, and se- lected aspects of engineering to improve personal and professional growth. Recently, leveraging such aspects as behavioral model analysis, simulation, big data extraction, and human computation is gain- ing momentum. The nexus...
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Development of tools for road infrastructure safety management for the provinces (voivodeships) in Poland
PublikacjaThe development of modern tools for road infrastructure safety management will help to reduce the number of fatalities and serious injuries as one of the main objectives adopted in 2013 in the National Road Safety Programme 2014-2020 and the new Road Safety Programme 2011-2020 in the EU. Risk Management in Highway Engineering can be applied in developing tools essential in the process of safety management. Risk Management in Highway...
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Analysis and design improvement of high class roads’ arched sections in Poland
PublikacjaAlthough Polish road network standards, in particular higher classes of roads are improving dynamically the number of fatalities on the network is still higher that EU’s average. Ensuring road safety and high maintaining standards is a complex issue and one that poses a major challenge for all road authorities. Road accidents at high speed roads characterize specially serious material and social consequences, thus research into...
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Exploring the Usability and User Experience of Social Media Apps through a Text Mining Approach
PublikacjaThis study aims to evaluate the applicability of a text mining approach for extracting UUX-related issues from a dataset of user comments and not to evaluate the Instagram (IG) app. This study analyses textual data mined from reviews in English written by IG mobile application users. The article’s authors used text mining (based on the LDA algorithm) to identify the main UUX-related topics. Next, they mapped the identified topics...
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Detecting type of hearing loss with different AI classification methods: a performance review
PublikacjaHearing is one of the most crucial senses for all humans. It allows people to hear and connect with the environment, the people they can meet and the knowledge they need to live their lives to the fullest. Hearing loss can have a detrimental impact on a person's quality of life in a variety of ways, ranging from fewer educational and job opportunities due to impaired communication to social withdrawal in severe situations. Early...
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RACIAL COMPOSITION OF COMMUNITIES AND PARTICIPATION OF ADOLESCENTS
PublikacjaThe investigation used the Add Health data set to examine the association between communities’ composition with respect to race and participation in extracurricular school activities in secondary education. Results of this analysis show that the composition of adolescents’ communities matters for individuals’ participation outcomes in extracurricular school activities. The results find further support in previous research connecting...
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Smart Services for Improving eCommerce
PublikacjaThe level of customer support provided by the existing eCom-merce solutions assumes that the person using the functionality of theshop has sufficient knowledge to decide on the purchase transaction. Alow conversion rate indicates that customers are more likely to seekknowledge about the particular product than finalize the transaction.This is facilitated by the continuous development of customers’ digi-tal...
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Computational Simulation of the Effects of Different Culture Types and Leader Qualities on Mistake Handling and Organisational Learning
PublikacjaThis chapter investigates computationally the following research hypotheses: (1) Higher flexibility and discretion in organisational culture results in better mistake management and thus better organisational learning, (2) Effective organisational learning requires a transformational leader to have both high social and formal status and consistency, and (3) Company culture and leader’s behavior must align for the best learning...
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The Method of a Two-Level Text-Meaning Similarity Approximation of the Customers’ Opinions
PublikacjaThe method of two-level text-meaning similarity approximation, consisting in the implementation of the classification of the stages of text opinions of customers and identifying their rank quality level was developed. Proposed and proved the significance of major hypotheses, put as the basis of the developed methodology, notably about the significance of suggestions about the existence of analogies between mathematical bases of...
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ANALIZA POSTAW INTERNAUTÓW WOBEC MARKI W MEDIACH SPOŁECZNOŚCIOWYCH
PublikacjaCelem opracowania jest ukazanie roli, jaką odgrywają media społecznościowe i wypowiedzi internautów w kształtowaniu wizerunku marki wśród użytkowników Sieci. Artykuł prezentuje także wyniki obserwacji aktywności polskich internautów dotyczące jednej z polskich marek spożywczych. Internauci zamieszczają w Internecie różnorodne treści powiązane pośrednio lub bezpośrednio z markami. Zadaniem organizacji, podobnie jak w przypadku pozostałych...
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Decision-Making Models of the Human-Operator as an Element of the Socio-Technical Systems
PublikacjaThe authors of the chapter proved that the fundamental intellectual processes, which lie on the basis of decision-making behavior of the human-operator, could be identified on the bases on the analogies with the devices (elements). The basic intellectual processes of the Rational decision-making models can be adequately identified by the transient processes of the PID-controller; the intellectual processes of the Bounded Rationality...
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Eventual Convergence of the Reputation-Based Algorithm in IoT Sensor Networks
PublikacjaUncertainty in dense heterogeneous IoT sensor networks can be decreased by applying reputation-inspired algorithms, such as the EWMA (Exponentially Weighted Moving Average) algorithm, which is widely used in social networks. Despite its popularity, the eventual convergence of this algorithm for the purpose of IoT networks has not been widely studied, and results of simulations are often taken in lieu of the more rigorous proof....
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An IoT-Based Computational Framework for Healthcare Monitoring in Mobile Environments
PublikacjaThe new Internet of Things paradigm allows for small devices with sensing, processing and communication capabilities to be designed, which enable the development of sensors, embedded devices and other ‘things’ ready to understand the environment. In this paper, a distributed framework based on the internet of things paradigm is proposed for monitoring human biomedical signals in activities involving physical exertion. The main...
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Advancing the evidence base for public policies impacting on dietary behaviour, physical activity and sedentary behaviour in Europe: The Policy Evaluation Network promoting a multidisciplinary approach
PublikacjaNon-communicable diseases (NCDs) are the leading cause of global mortality. As the social and economic costs of NCDs have escalated, action is needed to tackle important causes of many NCD’s: low physical activity levels and unhealthy dietary behaviours. As these behaviours are driven by upstream factors, successful policy interventions are required that encourage healthy dietary behaviours, improve physical activity levels and...
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Networks Externalities as Social Phenomenon in the Process ICT Diffusion.
PublikacjaThis paper is designed to fill the gap in knowledge that we have identified regarding the process of diffusion of information and communication technologies and emerging network effects that significantly enhance spread of these technologies. We contribute to the present state of the art by examining the process of ICT diffusion in 50 countries, which in 2015 achieved highest ICT penetration rates.
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Company Culture, Knowledge Sharing and Organizational Performance. The Employee’s Perspective
PublikacjaKnowledge sharing, as a basic prerequisite for knowledge creation, is a dynamic social process characterized by profound human interactions. The process of knowledge sharing can be supported by organizational culture which is a set of values and norms giving identity to each enterprise. As a valuable element of intellectual capital, organizational culture contributes to achieving strategic business goals. The purpose of this article...
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Ontology-based text convolution neural network (TextCNN) for prediction of construction accidents
PublikacjaThe construction industry suffers from workplace accidents, including injuries and fatalities, which represent a significant economic and social burden for employers, workers, and society as a whole.The existing research on construction accidents heavily relies on expert evaluations,which often suffer from issues such as low efficiency, insufficient intelligence, and subjectivity.However, expert opinions provided in construction...
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Analysis of the impact of socio-economic development on road safety based on the example of Baltic Sea Region countries
PublikacjaBaltic Sea Region (BSR) is a specific region of Europe, bringing together countries with different levels of socio-economic development. The main common point is territorial access to the Baltic Sea and the importance of maritime transport in the transportation of goods. The region consists of 9 countries, including Germany, Poland, Lithuania, Latvia, Estonia, Finland, Sweden, Denmark and Russia (more specifically, Kaliningrad...
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The health impact of urban parks along waterways
PublikacjaWell designed parks along waterways could promote health and well-being of local inhabitants. The way the human settlements meet water bodies can influence the habits of local population. How people spend their time have significant impact on their health. For example, a team of Japanese scientists has proven that a well designed walk-able green spaces are crucial for the longevity of elderly citizens (Takano T. et al, 2002). Nature...
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Certified domination
PublikacjaImagine that we are given a set D of officials and a set W of civils. For each civil x ∈ W, there must be an official v ∈ D that can serve x, and whenever any such v is serving x, there must also be another civil w ∈ W that observes v, that is, w may act as a kind of witness, to avoid any abuse from v. What is the minimum number of officials to guarantee such a service, assuming a given social network? In this paper, we introduce...