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Marketing zewnętrzny : promocja
PublikacjaW opracowaniu omówiono pojęcie promocji, a także miejsce, jakie zajmuje ona w marketingu-mix. Szczególną uwagę poświęcono rozróżnieniu pomiędzy promocją a często utożsamianą z nią komunikacją marketingową. W dalszej części scharakteryzowano instrumenty promotion-mix: reklamę, public relations, promocję sprzedaży, marketing bezpośredni, sprzedaż osobistą i sponsoring.
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Nina Rizun dr
OsobyNina Rizun jest adiunktem na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. W październiku 1999 r. uzyskała stopień doktora nauk technicznych za specjalizacją Gospodarka przedsiębiorstwa i organizacja produkcji. W latach 1993–2000 pracowała na Wydziale Informatyki Ekonomicznej w Akademji Metalurgicznej, Dnipro, Ukraina. W latach 2000–2016 – na Wydziale Cybernetyki Ekonomicznej i Metod Matematycznych na Uniwersytecie Alfreda...
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The main developments of the CSR initiatives in Poland
PublikacjaThis short paper outlines the most important documents and initiatives that have appeared in the subject throughout the years within the international institutions, such as United Nations or European Union. It also discusses the ways in which the international CSR initiatives are being incorporated into Polish legislative and organizational system, by providing an outline of the biggest and most active organizations and foundations...
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Instrumenty promocji w procesie zarządzania organizacją
PublikacjaW artykule podjęto temat dotyczący roli instrumentów promocji w procesie zarządzania organizacją, odnosząc się do uwarunkowań publicznej uczelni wyższej. Artykuł podzielono na dwie części. W pierwszej, przedstawiono krótką charakterystykę istoty zarządzania organizacją oraz form promocji organizacji. W drugiej części przedstawiono wyniki badania ankietowego, które zostało przeprowadzone wśród studentów Akademii Techniczno-Humanistycznej...
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Law regulation in Poland related to biofuels
PublikacjaThe situation in the area of using biofuels in transport mostly the law aspects was presented and discussed. In Poland there are various legal issues with biofuel production, examination and use. These include among the others: quality inspection, production costs and market prices of biofuels, forms of public and legal service for biofuel producers or programs of biofuels promotion. In order to popularise biofuels it is significant...
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Komitet Chemii Analitycznej PAN i jego działalność : Historia i dzień dzisiejszy
PublikacjaIn the contemporary society analytical chemistry as a scientific discipline and its practical application, termed often ;analysis'', has many important aims, and its role still increases. The Committee, formed in 1955 as a Commission, during several decades has coordinated and supported the activity of Polish analytical chemists on the national and international fields. Its present role includes organization of conferences and...
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Psychosocial risks associated with the profession of train driver
PublikacjaExcellent competencies as well as a good physical and mental health are required in train drivers’ profession. Despite the changes in the structure of employment the train drivers above 46 years and job tenure longer than 30 years are the largest group. The generation gap is becoming more pronounced, and its fulfilment will not be easy. It is related not only to training of new personnel but also promotion of healthy work environment...
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The Attitude of Polish Entrepreneurs to the Fact of Staging the Mega Sport Event - the Case of Pomeranian SMEs Towards Euro 2012
PublikacjaIn the course of preparations to the 2012 European Football Championship (Euro 2012) many doubts have arisen as to the actual cost-benefit balance affecting the hosting country. The event is accompanied by intense promotion of the agglomeration and the region, especially abroad. In effect, one can anticipate the competitive position of both the region and the businesses operating there to improve. The investigation whether the...
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Data Partitioning and Task Management in the Clustered Server Layer of the Volunteer-based Computation System
PublikacjaWhile the typical volunteer-based distributed computing system focus on the computing performance, the Comcute system was designed especially to keep alive in the emergency situations. This means that designers had to take into account not only performance, but the safety of calculations as well. Quadruple-layered architecture was proposed to separate the untrusted components from the core of the system. The main layer (W) consists...
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PROMOWANIE USUGI PRZELEWU NATYCHMIASTOWEGO BLUECASH W BANKACH SPÓŁDZIELCZYCH
PublikacjaCelem pracy jest prezentacja Systemu Płatności BlueCash, którego operatorem jest firma Blue Media S.A.. Wskazuje on również na charakterystykę usługi szybkiego przelewu. Celem szczegółowym jest wskazanie na formy promocji stosowane przez banki w celu poinformowania klientów o dostępności płatności natychmiastowych. Tytułem zebrania danych na temat form promocji, autor przeprowadził badanie ankietowe pośród banków uczestników systemu płatności.
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Krzysztof Jan Kaliński prof. dr hab. inż.
OsobyUkończył studia magisterskie na Wydziale Mechanicznym Technologicznym (MT) PG (1980, dyplom z wyróżnieniem). Stopień doktora otrzymał na Wydziale Budowy Maszyn PG (1988, praca wyróżniona), stopień doktora habilitowanego na Wydziale Mechanicznym (WM) PG (2002, praca wyróżniona), a tytuł profesora nauk technicznych – w 2013 r. Od 2015 r. jest profesorem zwyczajnym, a od 2019 r. - profesorem. Obszar jego badań naukowych obejmuje:...
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Piotr Krajewski dr
OsobyPiotr Krajewski pracuje jako starszy bibliotekarz w Bibliotece Politechniki Gdańskiej. Jako pracownik Sekcji Informacji Naukowo-Technicznej skupia się przede wszystkim na zagadnieniach związanych z ruchem Open Access oraz rolą repozytoriów instytucjonalnych w jego rozwoju. Jest także autorem artykułów poruszających kwestie standaryzacji statystyk wykorzystania zasobów elektronicznych jak również problematykę „drapieżnych wydawców”....
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Kamila Kokot-Kanikuła mgr
OsobyKamila Kokot-Kanikuła pracuje w Bibliotece Politechniki Gdańskiej w Sekcji Budowy Zbiorów Cyfrowych i Multimedialnych na stanowisku starszego bibliotekarza. Jest absolwentką Instytutu Historycznego oraz Informacji Naukowej i Bibliotekoznawstwa na Uniwersytecie Wrocławskim. Główne kierunki zainteresowań to starodruki, biblioteki cyfrowe, repozytoria instytucjonalne, Otwarte Zasoby Edukacyjne, Open Access i Open Data. W bibliotece...
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MARKAL long-term power generation scenarios for Poland - Concept of the model
PublikacjaIn this paper we have presented the concept of Polish MARKAL optimization model developed for the needs of power generation scenarios in long-term perspective i.e. by 2040. The depiction of Polish MARKAL with Reference Energy System structure was provided. In addition, basic model assumptions, energy technology database, projections of electricity demand and power plant ageing pathways were presented. Our goal is to test MARKAL...
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Technology-Enhanced Environmental Learning: Co-design of Educational Mobile Application Case
PublikacjaThe process of co-creating an educational mobile application to support environmentally friendly behavior is presented in this paper. The research material consisted of quantitative data collected on the application during the first testing phase by early adopters. The results suggest that the most frequently used features of the app were related to transport and educational activities. While women tended to split their time between...
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Challenges of overcoming ageism towards elderly people in healthcare context
PublikacjaRESEARCH OBJECTIVE: The purpose of the paper is to analyse the impact ageism may have on providing healthcare to elderly people. THE RESEARCH PROBLEM AND METHODS: The article investigates the consequences of ageism in medical settings, where the elderly are particularly vulnerable to discrimination, distinguishing ageism from appropriate practice variation as well as giving suggestions to improve the situation. The paper analyses...
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Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city
PublikacjaCities in times of global urbanization, are looking for completely new marketing methods, one such tool is the creative use of artificial light after dark, in the form of light festivals. This paper aims to introduce the historical development of the phenomenon and contemporary as well as contemporary illuminations / projects of illuminations of Fete des Lumieres festival in Lyon, Luminale in Frankfurt or on a smaller scale Lights...
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MIEJSKIE PROJEKTY OŚWIETLENIOWE W KONTEKŚCIE REWITALIZACJI
PublikacjaUrban Lighting in the Context of Regeneration Processes. The article presents how multi-layered urban lighting projects fi t into the programs of integrated activities to improve the living conditions of the local community, the surrounding space, and its economic relations. The role of the electric lighting in revealing the night image of the city, its promotion and public spaces transformations off ering new impressions to city...
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Marzena Starnawska dr
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New oryginal generic technologies: A Polish R&D strategic implementation programme
PublikacjaPolands's pharmaceutical industry is of great significance to the whole economy. According to Forbs (2 October 2012), the cost of launching a new drug varies from USD 1 to 11 bilion. There is little Chance of a Polish pharmaceutical company developing an original drug due to financial reason.Many research teams in Poland take up research projects aimed at new biologically active compounds. But such an objective has no broader perspective,...
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Perspectives of Transport Systems Development in the Light of Radio Communication Systems Evolution Towards 5G
PublikacjaIn the paper conditions of development and implementation of transport systems with reference to the development of radio communication networks towards 5G are presented. First, general properties of next generation systems are mentioned and their architecture. Moreover, planned characteristics of B4G and 5G systems are depicted which can significantly contribute to the promotion and development of transport systems. In particular...
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How non-technological innovation saved the day by using ICT
PublikacjaCertainly, the current pandemic situation provides a lot of evidence of the need for non-technological innovations, both in the area of company organization and marketing. Socio-cultural innovations are not less important. Therefore, the role of non-technological innovation during the COVID-19 pandemic is discussed in the sixth chapter. Innovations supported by digital solutions have become a silent heroes for many companies as...
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Krzysztof Krzempek mgr inż. arch.
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Towards more inclusive qualitative research: the practice of interviewing neurominorities
PublikacjaManagement scholars increasingly focus their efforts on the development of neurodivergent human capital and the promotion of inclusive employment and decent work. However, it may be argued that existing research still suffers from the lack of a comprehensive appreciation of what neurominorities may find difficult in the research process or how they interpret what the researchers are doing. In the light of only fragmented advice...
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Are creative users more apt in reusing and adopting Open Government Data (OGD)? Gender differences
PublikacjaOpen Government Data (OGD) has been considered as a potent instrument for value creation and innovation by a range of stakeholders. Given that individual ingenuity is a function of individual and environmental factors, it is important to understand how the OGD adoption and usage is a factor of creative performance behaviors (CPB), viz., Problem Identification (PI), Information Search (IS), Idea Generation (IG) and Idea Promotion...
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Design of Intelligent Low-Voltage Load Switch for Remote Control System in Smart Grid
PublikacjaCurrent low-voltage load switches do not support remote disconnect/connect and real-time monitoring of a disconnect/connect state. Addressing to these issues, this paper presents a low-voltage load switch for a smart remote control system, which uses a one-chip microcontroller board and a DC step motor drive mechanism and provides the feedback on the switch status also. Arrears disconnect and full-pay connect control is implemented...
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Selected Aspects of Biofuels Market and the Electromobility Development in Poland: Current Trends and Forecasting Changes
PublikacjaThis work presents basic information associated with markets of selected alternative fuels used in transport, such as methyl esters, conventional bioethanol and lignocellulosic bioethanol, and the market of electrical vehicles. Legal conditions, which stimulate development and regulate the mode of functioning of the liquid biofuel market until 2020 are discussed, based on provisions of EU directives. Data on biofuel production...
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Leszek Ziemczonek dr
OsobyUniversity education 1973-1978 – Nicolaus Copernicus University in Toruń, University of Gdańsk in Gdańsk, Mathematical Physics, M. Sc. 1979 – Diploma of Postgraduate Studies, Pedagogics 1989 – Institute of Physics, Polish Academy of Sciences in Warsaw, Theoretical Physics, Ph. D. 2010-2012 – Diploma of Postgraduate Studies, Mathematics Training: · 09.1983 – Trieste (Italy) – International Centre for Theoretical Physics...
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Piotr Kołodziejek dr inż.
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Elective design II: PLANNING GENDERED CITY- GENDER CITY WALKING TOURS Women in Architecture series_2023
Kursy OnlineThe course aim is to get familiar with the topic of tangible and intangible cultural heritage created by women in 100 years. The recognition of the past and present achievements as well as problems and challenges female are facing in built environment is curtail for understanding importance of women involvement and need of their support and promotion. This new perception continues to increase the visibility of creative...
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Paweł Śliwiński dr hab. inż.
OsobyStopnie naukowe marzec 2017 – nadanie stopnia doktora habilitowanego;2006 – doktor nauk technicznych (praca doktorska obroniona na Wydziale Mechanicznym PG z wyróżnieniem);2001–2006 – studia doktoranckie „Nowoczesne Technologie i Konwersja Energii” przy Wydziale Mechanicznym Politechniki Gdańskiej; Informacje o dotychczasowym zatrudnieniu: od 01.07.2018 - profesor uczelni, Wydział Mechanicznyod 01.05.2017 – adiunkt, Wydział Mechaniczny...
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Marta Kuc-Czarnecka dr
OsobyMarta Kuc-Czarnecka jest zastępczynią kierownika Katedry Statystyki i Ekonomii na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Pełni również funkcję pełnomocniczki Dziekana ds. akredytacji AMBA. Jest współzałożycielką Rethinking Economics Gdańsk oraz członkinią Fundacji im. Edwarda Lipińskiego na rzecz promocji pluralizmu w naukach ekonomicznych. W latach 2018-2022 była ekspertką Europejskiej Fundacji na Rzecz Poprawy...
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Public Participation practice versus economic pressure: transformation of the Gdansk Coastal Strip
PublikacjaThe paper focuses on the issue of public participation in the areas that are particularly sensitive to the transformation processes based on the case study of Gdańsk Coastal Strip. Moreover the article presents the outcome of an innovative attempt at promotion of public participation introduced in university education that was built on the experiences gathered during elaboration of the pro publico bono project of the Coastal Strip...
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Frequent Sequence Mining in Web Log Data
PublikacjaThe amount of information available even on a single web server can be huge. On the other hand, the amount of visitors (users) can often reach a number of at least six digits. Users vary in gender, age and education, and in consequence their information needs are different. Moreover, they subconsciously expect to get more adequate content after visiting the first few pages. The scope of this kind of problem relates to the domain...
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Determinants of judges’ career choices and productivity: a Polish case study
PublikacjaThe goal of this paper is to identify factors which affect judges’ productivity and career choice motives with the view of increasing judicial efficiency. Specifically, the investigation focuses on such aspects as judges’ remuneration, promotion, threat of judgment revocation, service/mission, periodic assessment, the threat of a complaint about protracted proceedings or of disciplinary proceedings, the threat of destabilization...
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Architektura medialna : kierunki rozwoju w kontekście sztuki i technologii
PublikacjaW artykule zaprezentowane jest zagadnienie architektury medialnej w obrębie której następuje integracja sztuki i technologii. Jest to architektura, która staje się nośnikiem zmiennych treści wizualnych w oparciu o technologie informacyjne i oświetleniowe. Zagadnienie to rozpatrywane jest w kontekście przestrzeni komercyjnych, w których architektura medialna staję się nowym sposobem ich promocji. Zarysowany zostanie kontekst rozwoju...
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Health Enhancing Physical Activity Policies in Poland: Findings from the HEPA PAT Survey
PublikacjaInsufficient physical activity (PA) is one of major risk factors for serious diseases and premature mortality worldwide. Public policies to enhance PA across society are recognized as an effective tool against the problem. This paper presents the results of a comprehensive assessment of national-level PA policy approach in Poland. A standardized survey of Word Health Organization named the Health-Enhancing Physical Activity Policy...
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Patostreaming – istota projektowanego art. 255b kodeksu karnego. Patostreaming – the essence of the proposed Article 255b of the Penal Code.
Publikacja"Artykuł porusza problematykę dotyczącą próby kryminalizacji patostreamingu w polskim porządku prawnym. Autor analizuje zarówno samą istotę tego wysoce szkodliwego (zwłaszcza dla dzieci i młodzieży) zjawiska, jak i próby podejmowane w Sejmie RP IX kadencji w zakresie procedowania poselskiego projektu ustawy o zmianie ustawy – Kodeks karny, który to dotyczył przeciwdziałaniu promowaniu agresji i redukcji zachowań patologicznych...
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The impact of equity pledge on inefficient investment: a perspective from family entrepreneurship
PublikacjaAs an efficient and convenient financing method, equity pledges may have a heterogeneous impact on the inefficient investment of family firms. In order to verify this point, this paper takes A-share listed family enterprises from 2010 to 2021 as a research sample. It conducts an empirical test on the impact of equity pledges on inefficient investment in family firms by constructing a panel regression model. The results show...
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The youth in polish legations and government
PublikacjaUntil the 2015 elections, youth policy in Poland was treated as a separate domain. There is no uniform legal basis concerned with the matters of young people. Youth rights are dealt with in several articles of the Constitution of the Republic of Poland as well as a number of Acts: on Public Administration Branches, on the Education System, on Higher Education, on Employment Promotion and Labour Market Institutions, on NFZ General...
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RUSSIANS ON THE POLISH LABOUR MARKET
PublikacjaThe article looks into the employment of Russian citizens in Poland in 2004– 2018. It presents the legal basis for Russians’ entering Poland and taking up work without having to seek a work permit, and specifies who must apply for such a permit. Russian citizens can obtain refugee status under the Geneva Convention, which grants them the right to move freely, choose their place of residence and undertake paid employment, while...
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Twitter jako narzędzie wspierające działania promocyjne szkół wyższych. Przykład Biblioteki Politechniki Gdańskiej
PublikacjaSerwis społecznościowy Twitter wydaje się być skutecznym narzędziem wspierającym nie tylko promowanie dorobku poszczególnych pracowników naukowych uczelni. Może być on także wykorzystywany do prowadzenia działań upowszechniających, promujących i popularyzujących wyniki działalności badawczo-rozwojowej, innowacyjnej i wynalazczej szkół wyższych w skali krajowej oraz międzynarodowej. Biblioteka akademicka może stanowić ważne wsparcie...
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MEDIA ARCHITECTURE AND INTERACTIVE ART INSTALLATIONS STIMULATING HUMAN INVOLVEMENT AND ACTIVITIES IN PUBLIC SPACES
PublikacjaThis paper examines the potential for media architecture and interactive art installations to stimulate human involvement and activities in public spaces. On the basis of theoretical approaches, case studies and interdisciplinary surveys, the paper provides insight into how screens projecting media and interactive installations in city spaces can inspire people to become active on many levels. The research is focused, both on temporary...
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IN SEARCH OF A NEW EXHIBITION SPACE
PublikacjaThe buildings considered as raising the prestige and promoting cities are those related to culture. Their impact on urban life is undeniable, which is reflected in a continuous increase in the number of new museum buildings. Apart from places intrinsically linked with culture, which, as such, may be considered as standard - like museum, theatres or galleries - there also appear alternative places of development and promotion of...
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CERTIFICATION SYSTEM AS A TOOL FOR IMPROVING THE SAFETY AND SUSTAINABILITY OF SCHOOL-RELATED TRAVELS
PublikacjaDespite the well-established physical, social, emotional, cognitive, and spatial benefits of active and autonomous school commuting of children and adolescents', many are driven by car. Pilot surveys and field research held in 2019 in 10 Gdansk primary schools confirmed this trend. The article presents a certification system for schools, commissioned by the City of Gdańsk, which is an element of a systemic solution shaping patterns...
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Saroj Kumar Aryal PhD (ongoing)
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Elektroniczne instrumenty komunikacji marketingowej w marketingu usług medycznych
PublikacjaNie ma wątpliwości, że wielu polskich świadczeniodawców usług zdrowotnych korzysta z Internetu do komunikowania się z pacjentami. Jednocześnie chcą oni stworzyć wizerunek marki jako bardziej nowoczesnej i atrakcyjnej. Elektroniczna komunikacja marketingowa (szczególnie serwisy informacyjne, serwisy społecznościowe, blogi, fora, microblogi, wyszukiwarki, marketing mobilny) ma coraz większe znaczenie w marketingu usług medycznych,...
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Katarzyna Dudek mgr
OsobyKatarzyna H. Dudek pracowała w Bibliotece Politechniki Gdańskiej, w Sekcji Informacji Naukowo-Technicznej, od października 2020 do grudnia 2021 roku. Jako absolwentka religioznawstwa i studiów podyplomowych bibliotekoznawstwo Uniwersytetu Jagiellońskiego, swoje bibliotekarskie doświadczenie zawodowe zdobywała m.in. w Bibliotece Centralnej Komisji Europejskiej w Brukseli, Bibliotece Kolegium Europejskiego w Natolinie oraz Bibliotece...
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Maciej Niedostatkiewicz dr hab. inż.
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Effect of small quantities of potassium promoter and steam on the catalytic properties of nickel catalysts in dry/combined methane reforming
PublikacjaCarbon dioxide and methane are two of the principal greenhouse gases. Reduction of their content in the atmosphere is currently the subject of much worldwide research. Dry and combined reforming of methane are effective methods of CO2 and CH4 utilization and production of synthesis gas (syngas) in chemical technology. Testing of catalysts that provide the desired H2/CO ratio and long operation time is one of the critical aspects...