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Wyniki wyszukiwania dla: FAKE NEWS, SOCIAL MEDIA, INFORMATION, TRUST
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Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublikacjaSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
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Halucynacje chatbotów a prawda: główne nurty debaty i ich interpretacje
PublikacjaGeneratywne systemy sztucznej inteligencji (SI) są w stanie tworzyć treści medialne poprzez zastosowanie uczenia maszynowego do dużych ilości danych szkoleniowych. Te nowe dane mogą obejmować tekst (np. Bard firmy Google, LLaMa firmy Meta lub ChatGPT firmy OpenAI) oraz elementy wizualne (np. Stable Diffusion lub DALL-E OpenAI) i dźwięk (np. VALL-E firmy Micro- soft). Stopień zaawansowania tych treści może czynić je nieodróżnialnymi...
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Clustering Context Items into User Trust Levels
PublikacjaAn innovative trust-based security model for Internet systems is proposed. The TCoRBAC model operates on user profiles built on the history of user with system interaction in conjunction with multi-dimensional context information. There is proposed a method of transforming the high number of possible context value variants into several user trust levels. The transformation implements Hierarchical Agglomerative Clustering strategy....
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Nadzeya Sabatini dr
OsobyNadzeya Sabatini is Assistant Professor in Digital Transformation at Gdańsk University of Technology (Gdansk, Poland), its Department of Informatics in Management (Faculty of Management and Economics). Nadzeya is lecturer at USI – Università della Svizzera italiana (Lugano, Switzerland), a research fellow at the Institute of Digital Technologies for Communication of the same university, and coordinator of MSc in Digital Fashion...
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Determinanty kreowania wartości marki poprzez media społecznościowe w gospodarce sieciowej
PublikacjaGłównym problemem badawczym podejmowanym w pracy, jest określenie struktury czynników determinujących kreowanie wartości marki w mediach społecznościowych. Dla rozwiązania tego problemu wykonano dwa badania. Pierwsze z nich dotyczyło określenia relacji pomiędzy wartością marki a jej pozycją w sieciach społecznościowych (model BV). Badanie to zrealizowano w oparciu o metody ilościowe: analizę statystyczną danych wtórnych i danych...
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Social commerce - nowy trend w handlu elektronicznym
PublikacjaSocial commerce wykorzystuje media społecznościowe dla potrzeb handlu elektronicznego. Serwisy społecznościowe o charakterze social commerce stanowią nie tylko platformę do wymiany informacji i opinii na temat różnych produktów, ale są także miejscem, w którym konsument może dowiedzieć się o różnego rodzaju wyprzedażach, promocjach cenowych, bonusach, gratisach. Dzięki tego typu witrynom użytkownicy mogą nie tylko kupować najtaniej,...
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Exploring Cause-and-Effect Relationships Between Public Company Press Releases and Their Stock Prices
PublikacjaThe aim of the work is to design and implement a method of exploring the cause-and-effect relationships between company announcements and the stock prices on NASDAQ stock exchange, followed by a brief discussion. For this purpose, it was necessary to download the stock quotes of selected companies from the NASDAQ market from public web sources. Additionally, media messages related to selected companies had to be downloaded, and...
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The effects of perceived risk, brand value, and brand trust on eWOM
PublikacjaUnrestricted access to the Internet, mobile devices, social applications and offering shopping comment options via online stores and platforms, encourages customers to generate online reviews about brands. That is why it became important to learn about the factors that motivate customers to create electronic word of mouth (eWOM). The survey aimed to check if there are links between perceived brand value, perceived risk, brand trust...
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Technical Engine for Democratization of Modeling, Simulations, and Predictions
PublikacjaComputational science and engineering play a critical role in advancing both research and daily-life challenges across almost every discipline. As a society, we apply search engines, social media, and se- lected aspects of engineering to improve personal and professional growth. Recently, leveraging such aspects as behavioral model analysis, simulation, big data extraction, and human computation is gain- ing momentum. The nexus...
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Impact of Usability Website Attributes on Users’ Trust, Satisfaction and Loyalty
PublikacjaThis paper presents the results of an experimental study aimed at identifying possible relationships among website usability characteristics, consumer satisfaction, trust and loyalty. These factors regard not only customer satisfaction in a transactional sense, but in the long term they may affect e-customer behavior, opinions, recommendations and attitudes toward using on-line services in general. The study was performed with...
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Brand loyalty creation in the social network. Does the product category matter?
PublikacjaThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
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Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?
PublikacjaThis study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...
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Analyzing and Visualizing Government-Citizen Interactions on Twitter to Support Public Policy-making
PublikacjaTwitter is widely adopted by governments to communicate with citizens. It has become a major source of data for analyzing how governments communicate with citizens and how citizens respond to such communication, uncovering important insights about government-citizen interactions that could be used to support public policy-making. This article presents research that aims at developing a software tool called Twitter Analytics for...
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Zaufanie do siebie jako jeden z aspektów zaufania w aktywności przedsiębiorczej
PublikacjaArtykuł prezentuje znaczenie zaufania do samego siebie na tle zaufania w relacjach budowanych przez przedsiębiorcę w jego otoczeniu społecznym i biznesowym. Wyjaśniono koncepcję zaufania do samego siebie, odnosząc się do zróżnicowanych typów zaufania, na przykład: kalkulacyjnego, opartego na wiedzy i identyfikacyjnego. Wskazano jego potencjalne źródła i konsekwencje w kontekście budowania własnego wizerunku, podejmowania decyzji...
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Urszula Szybowska mgr
OsobyZawodowo zajmuje się rozwijaniem działań w zakresie obsługi i kształcenia polskich i zagranicznych użytkowników Biblioteki PG oraz w zakresie rozwoju i promowania projektów mobilnościowych w ramach programu Erasmus+. W latach 2017-2020 koordynator ds. współpracy międzynarodowej w Bibliotece PG ; od roku 2020 koordynator ds. programu Erasmus+ w Bibliotece PG ; 2018-2023 bibliotekarz ds. mediów społecznościowych Biblioteki Politechniki...
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Mitigation of Fake Data Content Poisoning Attacks in NDN via Blockchain
PublikacjaAbstract—Information-centric networks struggle with content poisoning attacks (CPAs), especially their stronger form called Fake Data CPA, in which an intruder publisher uploads content signed with stolen credentials. Following an existing graphinfection based approach leveraging the constrained time when stolen credentials are useful, we design a blockchain-based mitigation scheme for Named Data Networking architectures. We postulate...
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Technological and Media Platforms: Redefinition of Meanings as Symbolic Power over the Discourse
PublikacjaRedefining the meanings of such social terms as “likes” and “friends” on Facebook is a popular practice. In terms of consistency, the (auto)-redefinition of the term “platform” is itself particularly important from a media management perspective. The article proposes to consider the redefinition of meanings as a form of wielding non-transparent power over discourse. From this perspective, redefining a meaning is a form of holding...
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Trust and Distrust in e-Democracy
PublikacjaIn the digital government research literature, the concept of trust is typically used as a precondition for the adoption of digital technology in the public sector or an outcome of a roadmap leading up to such adoption. The concept plays a central role in many decisions linked to the planning, adoption and management of the public sector technology. In contrast, the concept of distrust is almost neglected in such literature but,...
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Critical perspectives on media architecture: is it still possible to design projects without negatively affecting urban nighttime environments and will the future remain dynamic, bright and multi-colored?
PublikacjaNowadays, due to advances in electrical devices, new digital media, lighting, information and communication technologies, cities are being used 24/7. The paper discusses critical aspects of Media Architecture in the context of public spaces as well as urban nighttime environments from the perspective of a practising lighting architect. The author examines recent issues of negative design approaches and presents proposals for improving...
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Collective angst and collective action for progressive city policies: study3
Dane BadawczePaweł Adamowicz, the liberal mayor of Gdańsk, died on January 14, 2019, after being stabbed by a man who rushed onstage during a charity event. Three studies were carried out to analyze the predictors of willingness to engage in collective action for the support of the progressive city policies he initiated. We conducted Study 3 to test the model with...
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Approach to security assessment of critical infrastructures' information systems
PublikacjaThis study presents an approach to the security assessment of the information systems of critical infrastructures. The approach is based on the faithful reconstruction of the evaluated information system in a computer security laboratory followed by simulations of possible threats against the system. The evidence collected during the experiments, stored and organised using a proprietary system InSAW, may later be used for the creation...
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Architektura medialna : kierunki rozwoju w kontekście sztuki i technologii
PublikacjaW artykule zaprezentowane jest zagadnienie architektury medialnej w obrębie której następuje integracja sztuki i technologii. Jest to architektura, która staje się nośnikiem zmiennych treści wizualnych w oparciu o technologie informacyjne i oświetleniowe. Zagadnienie to rozpatrywane jest w kontekście przestrzeni komercyjnych, w których architektura medialna staję się nowym sposobem ich promocji. Zarysowany zostanie kontekst rozwoju...
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublikacjaThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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Trust and Distrust in e-Democracy
PublikacjaIn the digital government research literature, the concept of trust is typically used as a precondition for the adoption of digital technology in the public sector or an outcome of a roadmap leading up to such adoption. The concept plays a central role in many decisions linked to the planning, adoption and management of the public sector technology. In contrast, the concept of...
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Zastosowanie pogłębionych wywiadów osobistych w badaniu postrzegania treści internetowych na temat produktów i firm
PublikacjaCelem artykułu jest zaprezentowanie postrzegania internetowych treści przez internautów oraz sposobów pozyskiwania wartościowych informacji, związanych z organizacjami, bądź produktami. Zaprezentowano w nim wyniki uzyskane dzięki wykorzystaniu jednej z technik badań jakościowych – indywidualnych wywiadów częściowo ustrukturyzowanych. Opracowanie nawiązuje do koncepcji inbound marketing, jednak koncentruje się na potrzebach i zachowaniach...
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Modelowanie i ograniczanie skutków ataków uzurpacji uprawnień w systemach teleinformatycznych wspierających różnicowanie poziomu QoS
PublikacjaW wieloagentowych systemach teleinformatycznych pracujących w paradygmacie Klient-Serwer i wspierających różnicowanie poziomu QoS poważnym zagrożeniem są ataki uzurpacji uprawnień metodą Fałszywego VIPa. Ich celem jest zapewnienie Klientowi nienależnie wysokiego poziomu QoS, co powoduje nadużycie zasobów Serwera i szkody dla innych Klientów. W referacie podjęto próbę sforma-lizowania modelu takich ataków oraz zaproponowa-no obustronnie...
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublikacjaSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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Interactive information and decision support system for urban and industrial air quality management based on multi-agent system
PublikacjaThis article presents conception of interactive information and decision support system for urban and industrial air quality management. The emphasis of the project is on real-time analysis and multi-media information, and the support of distributed and mobile clients through the Internet. The approach integrates meteorological data and forecasts, air quality and emission monitoring, dynamic 3D simulation modelling and forecasting,...
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Greencoin – educational information system for ecoinclusion and empowering urban adaptability.
PublikacjaThe SARS-CoV19 pandemic exposed a broad spectrum of challenges for modern cities, societies and the environment at large. The post-Covid transformation requires new social, ecological and educational solutions, adjusted to modern challenges, but also equipped with technological advances that allow for digital inclusion and sustainable urban development to benefit the local economy and society. Many information systems designed...
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Justyna Signerska-Rynkowska dr inż.
OsobySince 2021 visiting assistant professor in Dioscuri Centre in Topological Data Analysis (Institute of Mathematics of the Polish Academy of Sciences, IMPAN) Since 2016 assistant professor at Gdańsk University of Technology, Faculty of Applied Physics and Mathematics, Department of Differential Equations and Mathematics Applications 2020 - 2023 Principal Investigator in "SONATA" grant “Challenges of low-dimensional...
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Zintegrowane działania komunikacyjne w internecie na przykładzie marki Żywiec Zdrój Smako-Łyk
PublikacjaArtykuł ma na celu ukazanie przykładów angażowania polskich internautów w kampanie komunikacji marketingowej realizowane dla marki Żywiec Zdrój Smako-Łyk. Analizie poddano treści odnoszące się bezpośrednio do marki oraz wybranych kampanii online prowadzonych w latach 2009–2015. W ostatnich latach w Polsce można obserwować coraz więcej kampanii wykorzystujących potencjał, jaki mają w sobie internauci. Cenne pomysły można pozyskać...
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MEDIA ARCHITECTURE AND INTERACTIVE ART INSTALLATIONS STIMULATING HUMAN INVOLVEMENT AND ACTIVITIES IN PUBLIC SPACES
PublikacjaThis paper examines the potential for media architecture and interactive art installations to stimulate human involvement and activities in public spaces. On the basis of theoretical approaches, case studies and interdisciplinary surveys, the paper provides insight into how screens projecting media and interactive installations in city spaces can inspire people to become active on many levels. The research is focused, both on temporary...
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ANALIZA POSTAW INTERNAUTÓW WOBEC MARKI W MEDIACH SPOŁECZNOŚCIOWYCH
PublikacjaCelem opracowania jest ukazanie roli, jaką odgrywają media społecznościowe i wypowiedzi internautów w kształtowaniu wizerunku marki wśród użytkowników Sieci. Artykuł prezentuje także wyniki obserwacji aktywności polskich internautów dotyczące jednej z polskich marek spożywczych. Internauci zamieszczają w Internecie różnorodne treści powiązane pośrednio lub bezpośrednio z markami. Zadaniem organizacji, podobnie jak w przypadku pozostałych...
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Information and Communication Technologies for Economic Development
PublikacjaThis chapter is intended to explain why and how information and communication technologies may affect the process of socio-economic development, especially with regard to economically backward economies. It sheds light on why technological changes constitute prerequisites enabling advancements along the socio-economic development pattern. It is also designed to exhibit the special relevance of information and communication technologies...
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Attitudes to tree removal on private property in rural and urban Polish municipalities.
Dane BadawczeThe urban-rural divide is an important factor known to affect public opinion on issues related to environmental protection and management. The present data set allows for a deeper understanding of this issue with respect to policies dealing with tree removal on private property in two municipalities located in southern Poland: Racibórz (an urban municipality)...
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Mitigating Time-Constrained Stolen-Credentials Content Poisoning in an NDN Setting
PublikacjaNDN is a content-centric networking architecture using globally addressable information objects, created by publishers and cached by network nodes to be later accessed by subscribers. Content poisoning attacks consist in the substi-tution by an intruder publisher of bogus objects for genuine ones created by an honest publisher. With valid credentials stolen from an honest publisher, such attacks seem unstoppa-ble unless object...
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Zaufanie w zespole projektowym a (kobiecy) model przywództwa
PublikacjaArtykuł prezentuje wyniki badań dotyczące znaczenia czynników kształtujących zaufanie w pracy zespołowej, do których należą: adekwatne nagradzanie, dzielenie się informacjami, ustalone cele i zasady pracy, przejrzystość środowiska i otwarta komunikacja. Wyniki koncentrują się na zachowaniach lidera/ przywódcy, które maja wpływ na kształtowanie zaufanie w zespole i pokazują różnice w zależności od płci.
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Political Parties in the Digital World
PublikacjaThe aim of this report is to outline how digital technologies and digital media are redefining the way political parties fulfill their role as collective platforms for political participation of citizens, e.g. in relation to the parties’ decision-making processes, communication strategies, funding mechanisms, membership, information sharing, etc. and to highlight the existing international standards and good practices in this area....
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Music information retrieval—The impact of technology, crowdsourcing, big data, and the cloud in art.
PublikacjaThe exponential growth of computer processing power, cloud data storage, and crowdsourcing model of gathering data bring new possibilities to music information retrieval (mir) field. Mir is no longer music content retrieval only; the area also comprises the discovery of expressing feelings and emotions contained in music, incorporating other than hearing modalities for helping this issue, users’ profiling, merging music with social...
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Katarzyna Dudek mgr
OsobyKatarzyna H. Dudek pracowała w Bibliotece Politechniki Gdańskiej, w Sekcji Informacji Naukowo-Technicznej, od października 2020 do grudnia 2021 roku. Jako absolwentka religioznawstwa i studiów podyplomowych bibliotekoznawstwo Uniwersytetu Jagiellońskiego, swoje bibliotekarskie doświadczenie zawodowe zdobywała m.in. w Bibliotece Centralnej Komisji Europejskiej w Brukseli, Bibliotece Kolegium Europejskiego w Natolinie oraz Bibliotece...
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E-learning in tourism and hospitality: A map
PublikacjaThe impact of information and communication technologies (ICT) on tourism and hospitality industries has been widely recognized and investigated as a one of the major changes within the domains in the last decade: new ways of communicating with prospective tourists and new ways of purchasing products arisen are now part of the industries’ everyday life. Poor attention has been paid so far to the role played by new media in education...
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Trust-Based Model for the Assessment of the Uncertainty of Measurements in Hybrid IoT Networks
PublikacjaThe aim of this paper is to introduce a NUT model (NUT: network-uncertainty-trust) that aids the decrease of the uncertainty of measurements in autonomous hybrid Internet of Things sensor networks. The problem of uncertainty in such networks is a consequence of various operating conditions and varied quality of measurement nodes, making statistical approach less successful. This paper presents a model for decreasing the uncertainty...
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To i-vote or not to i-vote: Drivers and barriers to the implementation of internet voting
PublikacjaThis paper investigates the drivers and barriers of internet voting and the implications of a global pandemic for the development of the respective technology. In contrast to the expected uptake in the early 2000s of internet voting, the technology is still rather seldomly used in election systems around the world. The paper at hand explores the different forces that drive or impede internet voting adoption from a political, social,...
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Greencoin - educational information system for eco-inclusion and empowering urban adaptability.
PublikacjaSARS-CoV19 pandemic exposed a broad spectrum of challenges for modern cities, societies and the environment at large. The post-Covid transformation requires new social and ecological solutions, adjusted to modern challenges, but also equipped with technological advances that allow for digital inclusion and sustainable urban development to benefit the local economy and society. Many information systems are designed to enable...
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The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football
PublikacjaPurpose: In the current era of fake news, illusions, manipulations, and other artificial attributes of virtuality and reality, authenticity is a virtue that people highly appreciate. This study examines the influence of the personal brand authenticity of top football players on loyalty to the football discipline in general, via the mediation of personal brand identification. Design: Based on data collected from a convenience sample...
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Trust Management Method for Wireless Sensor Networks
PublikacjaA Wireless Sensor Network (WSN) is a network of spatially distributed autonomous sensors to monitor physical or environmental conditions, such as temperature, sound, pressure, etc. and to cooperatively pass their data to the main location. The first wireless network that bore any real resemblance to a modern WSN is the Sound Surveillance System (SOSUS), developed by the United States Military in the 1950s to detect and track Soviet...
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Attitudes to tree removal on private properties in two Polish cities.
Dane BadawczeLarge cities are increasingly faced with declining urban tree cover and related problems, such as increased urban heat islands and flash floods. Reducing these phenomena increasingly has to rely on trees located on private property. However, to effectively engage private landowners on these issues, more attention must be paid to understanding their...
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THE ART OF VIRTUAL INFORMATION EXCHANGE AND ITS INFLUENCE ON REAL CITY SPACE
PublikacjaThe paper investigates the impact of the new genres of contemporary public art based on the virtual information exchange in real spaces of the cities. On the basis of theoretical approaches, trans-disciplinary surveys and case studies, the paper focuses on the art that not only relies on the technological support but also refers to the new public sphere, where people are co-creators of the art object giving their personal input...
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A HISTORICAL BUILDING'S RESTORATION IN THE CONSTRUCTIONAL ASPECT ON THE EXAMPLE OF A BUILDING LOCATED IN POLAND
PublikacjaObjects of cultural heritage are an extremely important element in the proper functioning of the social life. They provide information on our ancestors' actions, as well as shape our culture and social awareness. It is important for the historical objects to provide those information accurately, that is without any unnecessary human intervention over the years of the monument's existence. However, it is not always possible due...
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Wroclaw University of Technology Knowledge Repository - project objectives
PublikacjaKnowledge Repository is a project created in the Library and Scientific Information Centre of Wroclaw University of Technology (WrUT). Its main task will be collecting, sharing, and promoting scientific publications of researchers, postgraduates and students of WrUT. It will be also used for bibliometric analysis and reporting research output of WrUT scientific community.Knowledge Repository will closely cooperate with other databases...