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- Publikacje 1079 wyników po odfiltrowaniu
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Wyniki wyszukiwania dla: CRISIS OF MARKETING COMMUNICATION
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Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej
PublikacjaDoświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...
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How can Systems Thinking Help Us Handling the COVID-19 Crisis?
PublikacjaPurpose: COVID-19 pandemic outbreak remains one of the most influential events in the global economy over the recent years. While being primarily public health-related, it has a tremendous impact on many other aspects, such as public transport, education, and business management. Many businesses were forced to introduce rapid changes to their business models in order to survive. The aim of this paper is to show the complexity and...
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Probe signal processing for channel estimation in underwater acoustic communication system
PublikacjaUnderwater acoustic communication channels are characterized by a large variety of propagation conditions. Designing a reliable communication system requires knowledge of the transmission parameters of the channel, namely multipath delay spread, Doppler spread, coherence time, and coherence bandwidth. However, the possibilities of its estimation in a realtime underwater communication system are limited, mainly due to the computational...
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[ITiT] Transmission Channel in Radio Communication Systems
Kursy Online{mlang pl} Dyscyplina: informatyka techniczna i telekomunikacja Zajęcia fakultatywne dla doktorantów II roku Prowadzący: dr hab. inż. Sławomir Ambroziak, prof. PG Liczba godzin: 15 Forma zajęć: wykład {mlang} {mlang en} Discipline: technical informatics and telecommunications Elective course for 2nd-year PhD students Academic teachers: dr hab. inż. Sławomir Ambroziak, prof. PG Total hours of training: 15 teaching hours Course...
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Open standards-based communication system for distributed intelligent surveillance solution
PublikacjaThe paper presents an open standards-based communication system being a part of a distributed surveillance solution. The paradigm of “intelligent” surveillance approach is introduced, and employed video processing is discussed briefly. Requirements analysis toward the design of communication subsystem architecture is presented. Special attention is paid to the multimedia streaming functionality of presented solution, which is based...
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Analytical method of modelling the geometric system of communication route
PublikacjaThe paper presents a new analytical approach to modelling the curvature of a communication route by making use of differential equations. The method makes it possible to identify both linear and nonlinear curvature. It enables us to join curves of the same or opposite signs of curvature. Solutions of problems for linear change of curvature and selected variants of nonlinear curvature in polynomial and trigonometric form were analyzed....
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Implementation Of The Innovative Radiolocalization System VCS-MLAT (Voice Communication System Multilateration)
PublikacjaIn the article the concept of the radiolocalization subsystem of the VHF communication for aviation VCS-MLAT (Voice Communication System – Multilateration) is presented. The distributed localization system can estimate the position of the aircraft using the audio signals from aircraft transmitters in the VHF band (118-136 MHz). This paper shows initial verification of the possibility to use voice airband communication to estimate...
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Decoherence-free communication over multiaccess quantum channels
PublikacjaIn this paper we consider decoherence-free communication over multiple access and k-user quantum channels. First, we concentrate on a hermitian unitary noise model U for a two-access bi-unitary channel and show that in this case a decoherence-free code exists if the space of Schmidt matrices of an eigensubspace of U exhibits certain properties of decomposability. Then, we show that our technique is also applicable for generic random unitary...
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Stock Exchanges Indices and Abnormal Returns in the Crisis Condition
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Inclusive Communication Model Supporting the Employment Cycle of Individuals with Autism Spectrum Disorders
PublikacjaDifficulties with interpersonal communication experienced by individuals with autism spectrum disorders (ASD) significantly contribute to their underrepresentation in the workforce as well as problems experienced while in employment. Consistently, it is vital to understand how communication within the employment cycle of this group can be improved. This study aims to identify and analyze the possibilities of modifying the communication...
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Application of wireless communication to small WECS with induction generator
PublikacjaWind energy conversion systems (WECS) seem to be self-evident elements of the future smart grids. Among many generator types the squirrel cage induction generator (SCIG) characterizes robustness and low cost. A full-scale power converter can perform smooth grid connection over wide speed range of multiple-stage geared SCIG. Increasing number of sensors can improve the WECS control and diagnostics but increasing number of thin wires...
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Performance of Coherent Modulation Scheme Used in Acoustic Underwater Communication System
PublikacjaThe development of an acoustic underwater communication system for shallow waters is still a big scientificand construction challenge. Currently, non-coherent modulations in combination with strong channel coding are used to achieve reliable communication with low rate in such a channel. To obtain transmission with a higher transmission rate, it is required to use coherent modulation. This paper presents the assumptions of such...
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Applying the Lombard Effect to Speech-in-Noise Communication
PublikacjaThis study explored how the Lombard effect, a natural or artificial increase in speech loudness in noisy environments, can improve speech-in-noise communication. This study consisted of several experiments that measured the impact of different types of noise on synthesizing the Lombard effect. The main steps were as follows: first, a dataset of speech samples with and without the Lombard effect was collected in a controlled setting;...
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Cross-cultural Communication
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Cross-cultural Communication
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Fundamentals of Interpersonal Communication Group Work, PG_00041985
Kursy OnlineThe main objective of this coure is to search information on a given topic. On this course students have to present their opinions on a specific topic in the form of a multimedia presentation. Classes are designed to improve the skills of public speaking and to acquire basic knowledge about verbal and nonverbal communication, speeches principles (rhetoric), statement ethics, the rules of disscusion, the basics of good manners....
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Communication and Documentation Practices in Agile Requirements Engineering: A Survey in Polish Software Industry
PublikacjaRequirements engineering, system analysis and other analytical activities form the basis of every IT project. Such activities are not clearly defined in Agile development methods, but it does not mean that they are absent in an agile project. The aim of our work was to determine which practices related to requirements-related communication and which requirements documenting techniques are used in agile software projects. For this...
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Validation of a virtual test environment for C2X communication under radio jamming conditions
PublikacjaIn this paper, we propose a novel car-2-x communication security testing methodology in the physical layer of wireless systems. The approach is dedicated to automated testing of autonomous vehicles and it is essential for such complex systems operation, especially with regard to safety and security issues. It is based on scenario-driven testing in virtual and real test environments created from collected or simulated data. The...
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Greenwashing sins - the indicators of ecological marketing immaturity
PublikacjaThe paper presents the main features of so called "green washing". Unethical aspects of that new phenomena are presented and some corrective actions are proposed by the authors.
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Marketing i inżynieria w projektach rynkowych
PublikacjaOmówiono rolę marketingu w projektach rynkowych i jego związki z inżynierią w procesie tworzenia wartości dla klientów. Scharakteryzowano istotę biznesu, wykazując rosnące skomplikowanie oraz współzależność działań na współczesnym rynku. Omówiono pojęcie marketingu oraz funkcje inżynierii w procesie oferowania wartości klientom. Wskazano podstawowe obszary, w których występują powiązania inżynierii z rynkiem i marketingiem. Określono...
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Marketing relacji : Specyficzne cechy marketingu relacji
PublikacjaRozdział piąty opracowania dotyczy marketingu relacji. W drugim podrozdziale prezentowane są specyficzne cechy marketingu relacji. Ukazywane są one poprzez porównanie marketingu relacji z marketingiem transakcji. Wykazywana jest także specyfika wymiany między klientem a przedsiębiorcą w ramach omawianej koncepcji marketingu.
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Measurement of Impulse Response of Shallow Water Communication Channel by Correlation Method
PublikacjaPerformances of underwater acoustic communication (UAC) systems are strongly related to specific propagation conditions of the underwater channel; conditions that can additionally change in time due to the movement of the acoustic system transmitter and receiver or to reflection by underwater objects of the transmitted signal. The time-varying impulse response is a comprehensive description of dynamically changing transmission...
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Wireless Link Selection Methods for Maritime Communication Access Networks—A Deep Learning Approach
PublikacjaIn recent years, we have been witnessing a growing interest in the subject of communication at sea. One of the promising solutions to enable widespread access to data transmission capabilities in coastal waters is the possibility of employing an on-shore wireless access infrastructure. However, such an infrastructure is a heterogeneous one, managed by many independent operators and utilizing a number of different communication...
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Using Fast Frequency Hopping Technique to Improve Reliability of Underwater Communication System
PublikacjaAcoustic underwater communication systems designed to work reliably in shallow coastal waters must overcome major limitations such as multipath propagation and the Doppler effect. These restrictions are the reason for the complexity of receivers being built, whose task is to decode a symbol on the basis of the received signal. Additional complications are caused by the low propagation speed of the acoustic wave in the water and...
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Underwater acoustic communication system using broadband signal with hyperbolically modulated frequency
PublikacjaThe implementation of reliable acoustic underwater communication in shallow waters is a scientific and engineering challenge, mainly due to the permanent occurrence of the multipath phenomenon. The article presents the concept of a transmission system using a broadband signal with hyperbolically modulated frequency (HFM) to transmit data symbols and synchronize data frames. The simulation tests were carried out in channels with...
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Territorial Marketing
Kursy OnlineW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2022
Kursy Online -
Marketing Terytorialny
Kursy OnlineW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2023
Kursy Online -
MARKETING IM_2021
Kursy Online -
Marketing terytorialny
Kursy OnlineW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów, w formule online.
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MARKETING IM_2022
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MARKETING ID_2024
Kursy Online -
Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublikacjaThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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Economic Crisis, Trust and Socio-Economic Aspects of Sustainable Development
PublikacjaW artykule podjęto tematykę relacji pomiędzy kryzysem ekonomicznym i kryzysem zaufania. Omówiono elementy kreujące i destruktywne w procesie budowy zaufania w gospodarce. Przedstawiono konsekwencje wynikające z zachowań uczestników procesów ekonomicznych oraz relacje zachodzące pomiędzy statusem materialnym inwestorów, a akceptowaniem przez nich wyższego poziomu ryzyka i spadkiem zaufania do systemu ekonomicznego. Wskazano istotność...
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Karhunen-Loeve-based approach to tracking of rapidly fading wireless communication channels
PublikacjaWhen parameters of wireless communication channels vary at a fast rate, simple estimation algorithms, such as weighted least squares (WLS) or least mean squares (LMS) algorithms, cannot estimate them with the accuracy needed to secure the reliable operation of the underlying communication systems. In cases like this, the local basis function (LBF) estimation technique can be used instead, significantly increasing the achievable...
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LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS
PublikacjaWORK OBJECTIVES: To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...
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Toward Fast Calculation of Communication Paths for Resilient Routing
PublikacjaUtilization of alternate communication paths is a common technique to provide protection of transmission against failures of network nodes/links. However, a noticeable delay is encountered when calculating the relevant sets of disjoint paths using the available algorithms (e.g., using Bhandari’s approach). This, in turn, may have a serious impact on the ability of a network to serve dynamic demands...
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Estimation of Coherence Bandwidth for Underwater Acoustic Communication Channel
PublikacjaA shallow underwater acoustic communication channel is characterized by strong multipath propagation. The signal reaching the receiver consists of a direct waveform and a number of its delayed and suppressed replica. A significant time dispersion of the transmitted signal and selective fading of its spectrum are observed. Coherence bandwidth defines maximal bandwidth, wherein the channel amplitude characteristic remains constant...
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Fundamentals of Interpersonal Communication Group Work 24/25
Kursy OnlineThe main objective of this coure is to search information on a given topic. On this course students have to present their opinions on a specific topic in the form of a multimedia presentation. Classes are designed to improve the skills of public speaking and to acquire basic knowledge about verbal and nonverbal communication, speeches principles (rhetoric), statement ethics, the rules of disscusion, the basics of good manners....
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Broadband communication solutions for maritime ITSs: Wider and faster deployment of new e-navigation services
Publikacjan its initial part, the paper presents an overview of popular technologies and systems currently developed or employed in maritime communication. These solutions are used to provide both ship-to-ship and ship-to-shore communication for the purpose of supporting specific services, often dedicated to maritime safety and e-navigation. Utility of such communication systems have been thoroughly verified over the years and their strengths...
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Validation of a virtual test environment for C2X communication under radio jamming conditions
PublikacjaIn this paper, we propose a novel car-2-x communication security testing methodology in the physical layer of wireless systems. The approach is dedicated to automated testing of autonomous vehicles and it is essential for such complex systems operation, especially with regard to safety and security issues. It is based on scenario-driven testing in virtual and real test environments created from collected or simulated data. The...
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A navigation device utilizing body communication channel for mobile wearable systems
PublikacjaA novel touch sensor utilizing a body communication technology is presented in the paper. The proposed device accepts orders (gestures) only from a person wearing it. Moreover, when comparing it to a similar, however an optical one, it appears as a less power consumable. Preliminary results of its properties examination are presented and discussed. Additionally, the developed sensor allows to measure a human body the electrical...
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A survey of strategies for communication networks to protect against large-scale natural disasters
PublikacjaRecent natural disasters have revealed that emergency networks presently cannot disseminate the necessary disaster information, making it difficult to deploy and coordinate relief operations. These disasters have reinforced the knowledge that telecommunication networks constitute a critical infrastructure of our society, and the urgency in establishing protection mechanisms against disaster-based disruptions. Hence, it is important...
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Subjective Quality Evaluation of Underground BPL-PLC Voice Communication System
PublikacjaDesigning a reliable voice transmission system is not a trivial task. Wired media, thanks to their resistance to mechanical damage, seem an ideal solution. The BPL-PLC (Broadband over Power Line – Power Line Communication) cable is resilient to electricity stoppage and partial damage of phase conductors. It maintains continuity of transmission in case of an emergency situation, including paramedic rescue operations. These features...
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The Latest Advances in Wireless Communication in Aviation, Wind Turbines and Bridges
PublikacjaPresent-day technologies used in SHM (Structural Health Monitoring) systems in many implementations are based on wireless sensor networks (WSN). In the context of the continuous development of these systems, the costs of the elements that form the monitoring system are decreasing. In this situation, the challenge is to select the optimal number of sensors and the network architecture, depending on the wireless system’s other parameters...
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Disruption of the communication process on the example of ALEP-PL web application
PublikacjaBy creating a dedicated web service, such as the presented ALEP-PL solution, you can not assume that its users have suffcient knowledge of the energy sector. This application is dedicated to the local energy planning. The ALEP-PL makes it easier to incorporate in the planning of key players in the local energy market. This group of ALEP-PL users represents mainly the ocials of energy companies and specialist offcers. In the paper...
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Remote communication in Scrum teams - a COVID-19 preventive measure or work time optimisation?
PublikacjaThe article presents the impact of remote work, resulting from the COVID-19 pandemic, on the functioning of Scrum teams. Attempts have been made to analyse the positive and negative aspects of remote work. The article also looks at the impact of remote work on the level of communication and efficiency of Scrum teams. For this purpose, the author conducted research on a sample of 40 organisations that declared to use Scrum methodology,...
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EVALUATION OF THE USE OF M2M-TYPE NB-IoT AND LTE TECHNOLOGIES FOR MARITIME COMMUNICATION SYSTEMS
PublikacjaThe development of IoT (the Internet of Things) wireless transmission opens a new era in communication systems. In the next years, the development and implementation of IoT systems will be very dynamic. It can be seen that the solutions of LTE – NB-IoT (Long Term Evolution – Narrowband IoT) transmission devices are implemented in a wide range of terrestrial solutions, e.g. smart grids. This paper aims to analyse the possibility...
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Marketing in services
Kursy Online