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- Publikacje 5745 wyników po odfiltrowaniu
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Wyniki wyszukiwania dla: PERSONAL BRAND, EMPLOYER BRANDING, CORPORATE BRAND PERFORMANCE, CORPORATE BRAND REPUTATION, CORPORATE SOCIAL RESPONSIBILITY (CSR), KNOWLEDGE-INTENSIVE SERVICES (KIS)
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Green analytical chemistry: Social dimension and teaching
PublikacjaGreen Analytical Chemistry (GAC) is the idea which every analytical chemist should be familiar of. Due to continuous improvement in the subject both from the aspects of theory and experimentation, the dynamic way analytical chemistry studies are evolving in the frame of chemistry degrees should not be surprising. Recently, many efforts have been made in order to include Green Chemistry principles to Education, also in the field...
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Zarządzanie marką w dobie nadpodaży
PublikacjaArtykuł poświęcony jest wskazaniu wyzwań stojących przed menedżerami marki wobec nadpodaży marek, produktów i informacji, będącymi pośrednią przyczyną marginalizacji marketingu jako funkcji wielu przedsiębiorstwach o organizacji „silosowej”, gdzie marketing często ograniczany jest do funkcji promocji. Wspomniane okoliczności, zdaniem autorki, mogą prowadzić zarówno do dalszej marginalizacji marketingu w wyniku spadku znaczenia...
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Services Marketing_2022
Kursy Online -
Services Marketing_BiM_winter_2023
Kursy Online -
Universal and contextualized public services: Digital public service innovation framework
PublikacjaIn view of the rising social and economic inequalities, public service delivery should be both universal, i.e. independent of the recipients' social or economic status, and contextualized, i.e. able to compensate for different local needs and conditions. Reconciling both properties requires various forms of innovations, chief among them innovations in digital public services. Building upon the four-stage model underpinning the...
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The most important elements of the social package that guide students of Wrocław University of Science and Technology when choosing their first job
Dane BadawczeThis dataset contains the results of research that were carried out by the Wrocław University of Science and Technology in March and April 2016, using an anonymous "on-line" questionnaire. 1,320 people took part in the study entitled "My ideal employer" - students and doctoral students of all faculties of the university (including those fields of study...
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Znaczenie płci w procesie zakupu marek własnych sieci handlowych – analiza wielogrupowa
PublikacjaThe purpose of the article is to analyze the differences in the behavior of men and women in the process of purchasing store brands (SBs). Using an established conceptual model, we intended to identify differences, depending on gender of buyers, in the size of the effects of store image and brand price-image on perceived risk and subsequently on store brand purchase intention. A total of 652 respondents participated in the study....
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Knowledge Exchange Between KIBS Firms and Their Clients: Case Study Analysis
PublikacjaPurpose: This paper aims to analyse knowledge exchange between KIBS firms and their clients, and their potential determinants (e.g. client’s education, type of the service offered, channel of the knowledge exchange, and willingness of the customer to accept the knowledge). The paper is based on a literature analysis and a case study research, examining 5 KIBS firms located in the Pomeranian region in Poland. Methodology: On the...
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Multimodal Surveillance Based Personal Protection System
PublikacjaA novel, multimodal approach for automatic detection of abduction of a protected individual, employing dedicated personal protection device and a city monitoring system is proposed and overviewed. The solution is based on combining four modalities (signals coming from: Bluetooth, fixed and PTZ cameras, thermal camera, acoustic sensors). The Bluetooth signal is used continuously to monitor the protected person presence, and in case...
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Social media as an opportunity or a blind alley in social communication and forest education? – Experiences from Poland
PublikacjaThe article characterizes the experiences, problems, and prospects for the development of forest education on social media, which in Poland has been carried out by the Państwowe Gospodarstwo Leśne Lasy Państwowe (National Forest Holding ‘State...
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Guidelines regarding ineffective maintenance of organ functions (futile therapy) in paediatric intensive care units
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Responsibility towards the environment in infrastructure projects
Publikacja...
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Social media for e-learning of citizens in smart city
PublikacjaThe rapid development of social media can be applied for citizens’ e-learning in a smart city. Big cities have to cope with several open issues like a growing population or a traffic congestion. Especially, a home and public space is supposed to be used in more efficient way. Sustainable homes and buildings can be planned with using some modern techniques. Even currently, there is a huge problem with a lack of key resources like...
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Piotr Kasprzak dr
OsobyDr Piotr Kasprzak - na co dzień jest pracownikiem Katedry Finansów na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Specjalizuje się w aspektach związanych z opodatkowaniem przedsiębiorstw oraz zagadnień związanych z rachunkowością. Jego zainteresowania naukowe i zawodowe obejmują kwestie związane z rachunkowością przedsiębiorstw, prowadzeniem rachunkowości zarządczej oraz stosowaniem zapisów ustawy o rachunkowości w...
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Critical Success Factors for Knowledge Management in SMEs in the KIBS Sector
PublikacjaThe purpose of this paper is to examine knowledge management practices and critical success factors (CSFs) for their introduction in small and medium-sized enterprises (SMEs) in the knowledge-intensive business services (KIBS) sector. Methodology: The paper is based on the results of an exploratory qualitative survey involving owners and managers of small and medium-sized companies operating in the KIBS sector. In the survey, eight...
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Organizational IT Competency, Knowledge Workers and Knowledge Sharing
PublikacjaIT competency plays a vital role in knowledge management processes. Information technology affects an organization’s ability to store and recall knowledge that has been made explicit through codification, including different forms such as written documents, reports, presentations, patents, formulas, etc. This study aims to measure the influence of a company’s IT competency dimensions such as IT-knowledge,...
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Knowledge Management (FK)
Kursy Online -
Searching for innovation knowledge: insight into KIBS companies
PublikacjaPurpose – The paper analyzes the patterns of research of “innovation knowledge” (i.e. knowledge that can result in introducing innovations in the company that can be observed in KIBS (Knowledge-Intensive Business Services) companies. Particularly, it identifies and classifies the possible approaches adopted by companies on the basis of two dimensions: the intensity/proactivity of search efforts, and the source primarily used. Design/methodology/approach...
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Jarosław Ziętarski dr
OsobyJarosław Ziętarski jest wykładowcą (Adiunktem) w Katedrze Finansów na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Posiada własny kanał na platformie youtube o nazwie "FAT CAT Financial Education" na którym popularyzuje wiedzę z zakresu rachunkowości zarządczej. Był w komitecie organizacyjnym międzynarodowej konferencji 28th Annual Multinational Finance Society Conference. Prowadzone przedmioty: Wprowadzenie do Finansów Zarządzanie...
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Knowledge-Grid Modelling for Academic Purposes
PublikacjaNowadays, we face a huge amount of data and information sharing on the Web by different users worldwide. A multidimensional perspective in describing a university ontology seems to be very important for the modelling of higher education resources. This paper proposes a multi-dimensional knowledge model, designed to distribute and manage knowledge resources efficiently. We propose our model as the foundation of an advanced knowledge...
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The number of individual clients who log in to the bank using internet banking at least once a month (2017)
Dane BadawczeTaking into account active users, i.e. those who have used Internet access at least once, the situation is a bit different. Out of 32.5 million people who have access to electronic banking, 14.7 million people worked at least once a month (data as at the end of 2017). It is worth noting, however, that in this group there was also an increase in the...
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Integration of Services into Workflow Applications
PublikacjaDescribing state-of-the-art solutions in distributed system architectures, Integration of Services into Workflow Applications presents a concise approach to the integration of loosely coupled services into workflow applications. It discusses key challenges related to the integration of distributed systems and proposes solutions, both in terms of theoretical aspects such as models and workflow scheduling algorithms, and technical...
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Marketing in services
Kursy Online -
Social learning in cluster initiatives
PublikacjaPurpose – The purpose of the paper is to portray social learning in cluster initiatives (CIs), namely: 1) to explore, with the lens of the communities of practice (CoPs) theory, in what ways social learning occurs in CIs; 2) to discover how various CoPs emerge and evolve in CIs to facilitate a collective journey in their learning process. Subsequently, the authors address the research questions: In what ways does social learning...
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Social Aspects of Information Technology - Nowy
Kursy OnlineSubject of the course includes history of science and technics as well as social, economic, medical, health and legal aspects of Information Technology and related fields of science and technology.
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Wroclaw University of Technology Knowledge Repository - project objectives
PublikacjaKnowledge Repository is a project created in the Library and Scientific Information Centre of Wroclaw University of Technology (WrUT). Its main task will be collecting, sharing, and promoting scientific publications of researchers, postgraduates and students of WrUT. It will be also used for bibliometric analysis and reporting research output of WrUT scientific community.Knowledge Repository will closely cooperate with other databases...
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Knowledge Management Critical Success Factors and the Innovativeness of KIBS Companies
PublikacjaThe purpose of this paper is to examine the influence of two critical success factors for knowledge management (i.e. leadership and support by the management, motivational practices) on the innovativeness of knowledge-intensive business service (KIBS) companies in the SMEs sector. A sample of 400 companies (KIBS SMEs) located in the Pomeranian District in Poland was selected. The questionnaire was designed to measure knowledge...
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Intelligent Knowledge-Base Model for IT Support Organization Evolution
PublikacjaThe goal of the paper is building the knowledge-based model for predicting the state of the IT support organization. These organizations, critical for development of various business sectors, are facing the problem of their transformation. It is the result of the fundamental change in the role of the IT organizations in the current economy. The complexity of the processes, the difficulty adjusting the operations and limited ability...
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Systematics of intelligent transport systems services
PublikacjaRecent years have seen a more intensified deployment of Intelligent Transport Systems (ITS) in Polish cities. Work is also underway on the implementation of ITS on the national roads within the National Traffic Management System (KSZR). The research project RID-4D (part of Road Innovations), is designed to fill the gap, which is the lack of systematics of ITS services in Poland. The paper presents a proposal of ITS services systematics,...
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Knowledge management driven leadership, culture and innovation success – an integrative model
PublikacjaPurpose – This article examines the relation between knowledge management (KM) driven leadership, culture and innovation success of knowledge-intensive small and medium sized companies. By building on the previously reported research on leadership, culture, innovation, and knowledge management, we synergistically integrated KM-driven leadership and innovation success while exploring the meditational role of culture in that. Design/methodology/approach...
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Smart Services supporting Drivers in Effective Cars Parking
PublikacjaThe paper shows how to design and implement intelligent, service oriented systems for management of free places in distributed car parks. The idea of SOA technology is widely used. It is assumed that a state of every car park is automatically determined by a special electronic infrastructure including IoT solutions. The information received from such an infrastructure is sent to the main management system, which processes it and,...
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INFORMATION AND KNOWLEDGE MANAGEMENT
Kursy Online -
Social enterprises as a fertile ground for reducing social and economic exclusion - good practice examples from Poland
PublikacjaThe work briefly outlines the two dimensions of value generated by social enterprises to the economy and society. This is done in reference to the social cooperatives in Poland that are good examples of social enterprises according to EMES indicators
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NST CSR ZII 2023
Kursy Online -
A decentralised model of the regulating ancillary services market
PublikacjaThe article presents a model of regulating ancillary services provision in a dencetralised manner. A concept of the operation of local markets for ancillary services is presented.
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Gender as a Moderator of the Double Bias of Mistakes – Knowledge Culture and Knowledge Sharing Effects
PublikacjaThere is no learning without mistakes. The essence of the double bias of mistakes is the contradiction between an often-declared positive attitude towards learning from mistakes, and negative experiences when mistakes occur. Financial and personal consequences, shame, and blame force desperate employees to hide their mistakes. These adverse outcomes are doubled in organizations by the common belief that managers never make mistakes,...
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Social development – a multidimensional approach to social development analysis. Country level evidence.
PublikacjaThe paper constitutes an extensive analysis of level of social development in multidimensional and complex way. The study covers 144 world countries. Each country is analyzed in from the perspective of 8 non-income variables in 2011.
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Knowledge management in the IPv6 migration process
PublikacjaThere are many reasons to deploy IPv6 protocol with IPv4 address space depletion being the most obvious. Unfortunately, migration to IPv6 protocol seems slower than anticipated. To improve pace of the IPv6 deployment, authors of the article developed an application that supports the migration process. Its main purpose is to help less experienced network administrators to facilitate the migration process with a particular target...
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Identification of Determinants of Using Crowdfunding as a Source of Financing the Development of Social Enterprises–the Perspective of Polish Social Entrepreneurs
PublikacjaSocial enterprises face funding challenges caused, among other things, by investors focusing too much on risk and return. As traditional capital markets do not meet the needs of social entrepreneurs, crowdfunding can be an alternative way to raise funds for the development of their business. In this context, crowd-funding has not been sufficiently researched, and its growing importance in business finance makes it worth understanding...
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Ranking ecosystem services delivered by trees in urban and rural areas
PublikacjaPolicies and strategies for tree management and protection on a national, regional, and local level have not sufficiently considered differences between rural and urban areas. We used expert knowledge to compare rural and urban areas in a case study evaluating the relative importance of ecosystem services (ES) in policy development. The Analytic Hierarchy Process (AHP) and focus group discussions were used to rank 17 ES, representing...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublikacjaBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Social Learning in Cluster Organizations and Accumulation of Technological Capability
PublikacjaThe purpose of the paper is to present how members of cluster organizations perceive their role in the accumulation of technological capability through social learning. The paper presents the results of a qualitative study of four cluster organizations. The theoretical foundation of the study are the communities of practice and the organizational inertia theories. The study indicates that the dynamics of technological capability...
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Impact of Intelligent Transport Systems Services on the Level of Safety and Improvement of Traffic Conditions
PublikacjaThe positive effects of the services of Intelligent Transport Systems (ITS) on the level of transport systems operation was confirmed by long-term studies conducted, inter alia, in the USA, Japan and Europe. Benefits resulting from the application of ITS services can be presented through performance indicators. The indicators represent in a numerical or qualitative manner to what extent ITS services can contribute to improving...
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Organisational Competence vs Transferability of Knowledge in Cluster Organisations and Technology Parks
PublikacjaPurpose. The main paper aims to evaluate the impact of organisational competence on knowledge and information flows within cluster organisations and technology parks, with particular emphasis on innovative content knowledge. The paper addresses the research question: “What set of competencies of cooperating companies allows access to information and knowledge in cluster and parks structures?" Methodology. The authors report their...
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Antecedents and outcomes of social media fatigue
PublikacjaPurpose – This study aims to explore which of four chosen factors (i.e. privacy concerns, FoMO, self-disclosure and time cost) induce a feeling of strain among Facebook users in terms of social media fatigue (SMF), and if this occurs, whether it further influences such outcomes as discontinuance of usage (DoU) and interaction engagement decrement (IED). Design/methodology/approach – Through an online structured questionnaire, empirical...
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Getting to know the potential of social media in forest education
PublikacjaThe development of social network sites not only facilitates the acquisition and deepening of knowledge but also provides the possibility of easily contacting foresters, specialists in natural sciences and nature enthusiasts. In addition, for some years...
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublikacjaThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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APIS – Agent Platform for Integration of Services
PublikacjaThe paper presents an approach to creating the platform for development and evaluation of complex tasks execution algorithms. Proposed solution is based on an agent paradigm where independent peers can cooperate and negotiate in order to execute specified tasks which are defined only by the final output description. Tasks are realized by the means of services exposed by different peers. In case when there is no single service fulfilling...
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Muhammad Mushafiq MSc
OsobyDoctoral student at the Faculty of Management and Economics. Muhammad Mushafiq has high interest in the research of corporate finance and risk management. He previously holds Masters of Science in Finance with Magna Cum Laude and Bachelor of Business Administration in Marketing and Finance with highest position. His research has appeared in the Journal of Retailing & Consumer Services, International Journal of Emerging Markets...
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Towards the value-based design of on-line services
PublikacjaThe paper identifies economic factors shaping customer bahaviour in on-line services in two interrelated dimensions; (1) economic needs and requirements, relevant to expected benefits and values perceived by customers; (2) technical components, allowing technical realization of on-line services. Technical components were cathegorized into four groups, creating so-called VIPR model: Visual, Interactive, Process and Relationship-relevant...