Wyniki wyszukiwania dla: CUSTOMER KNOWLEDGE - MOST Wiedzy

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Wyniki wyszukiwania dla: CUSTOMER KNOWLEDGE

Wyniki wyszukiwania dla: CUSTOMER KNOWLEDGE

  • Applying Fuzzy Logic of Expert Knowledge for Accurate Predictive Algorithms of Customer Traffic Flows in Theme Parks

    This study analyzes two forecasting models based on the application of fuzzy logic and evaluates their effectiveness in predicting visitor expenditure and length of stay at a popular theme park. The forecasting models are based on a set of more than 600 decision rules constructed in the form of a complex series of IF-THEN statements. These algorithms store expert knowledge. A descriptive instrument that records the individual visitor's...

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  • Knowledge Exchange Between KIBS Firms and Their Clients: Case Study Analysis

    Publikacja

    - Rok 2019

    Purpose: This paper aims to analyse knowledge exchange between KIBS firms and their clients, and their potential determinants (e.g. client’s education, type of the service offered, channel of the knowledge exchange, and willingness of the customer to accept the knowledge). The paper is based on a literature analysis and a case study research, examining 5 KIBS firms located in the Pomeranian region in Poland. Methodology: On the...

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  • Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case

    Publikacja

    - Rok 2018

    Brand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....

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  • SMART SHOP SERVICES FOR BUILDING CUSTOMER-ORIENTED SCENARIOS

    Publikacja

    The shops of today mostly support the customer by offering him or her products based on basic relationships between products viewed or ordered by users with similar tastes. This common approach may fail in many cases especially when the user does not have sufficient knowledge about the market, or when he or she wants to build a set of products in more than one shop. New categories of smart shop services are proposed in order to...

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  • Knowledge management in SMEs – selected issues.

    Publikacja

    - Rok 2014

    The success of a small or medium-size enterprise might be dependent on the way in which this company manages its knowledge. With limited access to other resources like land, capital or labor force, the access to knowledge and its effective application might become a source of competitive advantage for an SME. It is confirmed that organizations, which successfully implement the concept of knowledge management might achieve better...

  • Knowledge Management

    Kursy Online
    • W. Kucharska

    Brand knowledge, customer knowledge, relations knowledge, market knowledge, „know how” etc., are intangible assets with great value to the organization today, and to leave these assets unmanaged would seem to be foolish in the extreme. The aim of the course is to explain: who/ why/ how to manage knowledge effectively. Welcome & GOOD LUCK :) Wioleta Kucharska

  • Factors of successful client co-production in knowledge-intensive business services

    Publikacja

    Purpose This paper aims to explore the topic of client co-production in knowledge-intensive business services (KIBS). The paper first sketches a theoretical background and reviews previous studies on factors affecting successful client co-production in such companies and then examines these factors via case study research among a small KIBS company and its five customers. Design/methodology/approach The paper is based on an in-depth...

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  • Client co-production in knowledge-intensive business services (KIBS): Case study analysis

    Publikacja

    Purpose: This paper aims to explore the topic of client co-production in knowledge-intensive business services (KIBS). The paper first sketches a theoretical background and reviews previous studies on factors affecting successful client co-production in such companies and then examines these factors via case study research among a small KIBS company and its five customers. Methodology: The paper is based on an in-depth analysis...

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  • Smart Services for Improving eCommerce

    Publikacja

    - Rok 2020

    The level of customer support provided by the existing eCom-merce solutions assumes that the person using the functionality of theshop has sufficient knowledge to decide on the purchase transaction. Alow conversion rate indicates that customers are more likely to seekknowledge about the particular product than finalize the transaction.This is facilitated by the continuous development of customers’ digi-tal...

  • Interactive Prototypes in Teaching User-Centred Design and Business Process Modelling

    Publikacja

    - Rok 2014

    This publication describes experiences gathered during the use of interactive prototyping in two areas: design of user interfaces for a touch screen information kiosk and interactive prototyping of business processes. Prototyping is promoted here as a technique useful for both visualizing design concepts and for stimulating communication within relevant teams. Developing interactive prototypes of use interfaces is discussed here...

  • Usability Testing of Mobile Applications: A Methodological Framework

    Publikacja

    Less than five percent of all mobile applications have become successful throughout 2023. The success of a new mobile application depends on a variety of factors ranging from business understanding, customer value, and perceived quality of use. In this sense, the topic of usability testing of mobile applications is relevant from the point of view of user satisfaction and acceptance. However, the current knowledge seems to be fragmented,...

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  • UNIVERSITY - COMPANY COOPERATION IN THE CONTEXT OF THE GEODESY AND CARTOGRAPHY DEVELOPMENT

    Publikacja

    This article presents aspects of the cooperation between university and the company, on the example of Polish technical universities, which educate students, in the field of geodesy and cartography (among many others. Nowadays scientific development is one of the most important elements affecting the economy of the country. This involves continuous contact between the two parties, the business community and the scientific societies....

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  • Model zaangażowania w relacji usługodawca-klient

    Publikacja

    - Rok 2020

    W niniejszej monografii przedstawiono rozwiązania pozwalające lepiej zrozumieć złożoność relacji występujących pomiędzy usługodawcami a klientami oraz metody, które pozwalają tę wiedzę wykorzystać w doskonaleniu procesów organizacji usługowych. Monografia podejmuje problem kształtowania zaangażowania na styku usługodawca–klient jako wstępnego i koniecznego warunku rozwijania relacji w usługach. Opierając się na klasycznej drabinie...

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  • Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej

    Publikacja

    Doświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...

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  • The potential of web awareness as a determinant of dually defined customer value

    Publikacja

    - TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE - Rok 2021

    In the conditions of increasing demand barrier, the enterprise’s basic capital is customers. From an enterprise point of view, this means the need to create a dual perceived and defined customer value which remains related to market value (income and development potential) and customer resource value (reference, information and cooperative potential). The progressing digitisation process transfers business processes, and thus relationships, into...

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  • Impact of Usability Website Attributes on Users’ Trust, Satisfaction and Loyalty

    This paper presents the results of an experimental study aimed at identifying possible relationships among website usability characteristics, consumer satisfaction, trust and loyalty. These factors regard not only customer satisfaction in a transactional sense, but in the long term they may affect e-customer behavior, opinions, recommendations and attitudes toward using on-line services in general. The study was performed with...

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  • Analiza sentymentu jako narzędzie monitorowania wyników finansowych przedsiębiorstwa

    Media społecznościowe tworzą globalną platformę do dzielenia się interesującymi pomysłami lub nowościami, komentarzami i recenzjami. Stanowią bogate źródło danych do eksploracji opinii w celu pozyskania wcześniej nieznanej i użytecznej wiedzy biznesowej, która umożliwi nie tylko zwinne zarządzanie na rzecz skutecznej obsługi klienta, ale również powinna mieć odzwierciedlenie w finansowych wynikach przedsiębiorstwa. Za główny cel...

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  • Online brand communities’ contribution to digital business models

    Abstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...

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  • I love to write and create. Can I earn money doing it? Entrepreneurial process of bloggers

    Publikacja

    - Rok 2023

    New technologies and a new way of looking at the life of future generations, open up new perspectives of entrepreneurial activities. One of them is to run a blog. Although the first blogs appeared many years ago and earning money from running them is also known to bloggers, little research is devoted to this form of entrepreneurship. The analysis of this phenomenon was carried out using the netnography method, which is not common...

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  • A fair distribution scheme for joint fingerprinting and decryption methods= Sprawiedliwy schemat dystrybucji dla metod łącznego osadzania odcisku palca oraz deszyfracji

    The paper addresses the fairness of the security provided by digital fingerprinting methods. It was noted that the digital fingerprinting techniques are designed primarily to protect service providers against the actions of malicious users, while honest users remain vulnerable to acts of malicious providers. The paper describes the customer's rights problem and the unbinding problem, which also apply to joint fingerprinting and...

  • Commitment Ladder in the Relationship between Service Providers and Customers as Added Value in Sustainable Services Development

    Publikacja

    The socioeconomic sphere and the relationships in which commitment occurs are important elements in the development of sustainable services. The study reported in this article identifies the elements that influence the development of the relationship between service providers and their customers and proposes a model that describes the state of the relationship between service providers and customers in terms of symmetrical commitment...

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  • Market orientation and hotel performance: The mediating effect of creative marketing programs

    This work investigates the indirect effects between market orientation and hotel performance through creative marketing programs. The focus is on exploring the indirect effects between 1) customer orientation, competitor orientation, and cross-functional integration; and 2) hotel financial performance through two aspects of creative marketing programs, namely, novelty and meaningfulness. Through an empirical analysis using structural equation...

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  • Opinion about causes of framing of Kingston chest (box cooler) damage, on PSV vessel VS4411 DF-PSV (B-855)

    Publikacja

    The subject of analysis is a damage of welded connection of box cooler framing segments, made as separate bars 50mm thickness, connected by the welds in corners. Studies of documents delivered by Customer shows cracks on the fusion of filet welds and twisting of box cooler frame. The subject of analysis is a damage of welded connection of box cooler framing segments, made as separate bars 50mm thickness, connected by the welds...

  • Customer Engagement Consequences for Firms

    Publikacja

    Purpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...

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  • Framing the Temporal Dimensions of a Brand

    Publikacja

    - Rok 2017

    Drawing on existing research dealing with time in brand and brand management, this paper aims at providing a comprehensive and coherent framework of some time-related concepts, with a special emphasis on what happens when a brand reaches the senescence stage. In addition, it strives to consider what happens when a brand becomes long-lived enough, looking at the brand’s customer base. While undoubtedly time affects customers’ age...

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  • Intelligent Decision Forest Models for Customer Churn Prediction

    Publikacja
    • F. E. Usman-Hamzah
    • A. O. Balogun
    • L. F. Capretz
    • H. A. Mojeed
    • S. Mahamad
    • S. A. Salihu
    • A. G. Akintola
    • S. Basri
    • R. T. Amosa
    • N. K. Salahdeen

    - Applied Sciences-Basel - Rok 2022

    Customer churn is a critical issue impacting enterprises and organizations, particularly in the emerging and highly competitive telecommunications industry. It is important to researchers and industry analysts interested in projecting customer behavior to separate churn from non‐churn consumers. The fundamental incentive is a firm’s intent desire to keep current consumers, along with the exorbitant expense of gaining new ones....

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  • Antecedents and Consequences of Brand Loyalty

    Publikacja

    - Handel Wewnętrzny - Rok 2017

    The objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...

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  • Zarządzanie relacjami z klientami a przewaga konkurencyjna

    W artykule poruszono kluczowe kwestie związane z rynkową koncepcją marketingu relacji w kontekście Customer Relationship Management. Właściwe stosowanie odpowiednio dobranego systemu CRM ukazano jako metodę uzyskiwania przewagi konkurencyjnej.

  • The Relational Benefits and the Quality of Services in Tourism

    Publikacja

    - Handel Wewnętrzny - Rok 2017

    In a very competitive environment, it is highly important to identify the indicators that exert a major influence on customer satisfaction and loyalty. Based on the current relationship marketing concept of relational benefits (Gwinner, Gremler, Bitner, 1998; Hennig-Thurau, Gwinner, Gremler, 2002) and destination quality (Blazquez-Resino, Molina, Esteban-Talaya, 2015), a conceptual model was built. The present paper aims to analyse...

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  • Towards the value-based design of on-line services

    Publikacja

    The paper identifies economic factors shaping customer bahaviour in on-line services in two interrelated dimensions; (1) economic needs and requirements, relevant to expected benefits and values perceived by customers; (2) technical components, allowing technical realization of on-line services. Technical components were cathegorized into four groups, creating so-called VIPR model: Visual, Interactive, Process and Relationship-relevant...

  • Report no: WOiO /II/46/2015 - Construction node verification test, estimation of breaking load (shear force) and destruction form

    Publikacja

    - Rok 2015

    A new generation of tanks for LNG transportation has been designed. Mass reduction forced our customer to use three different materials: austenitic steel, aluminium alloy and LNG compressed wood between them. The expertise concerns structural node between tank foundation and suspension. Expertise contains: description of object of test, test principals, results and conclusions

  • Moda jako wartość konsumencka - eksplikacja zagadnienia

    Publikacja

    Cel: Celem artykułu jest przedstawienie problematyki mody jako propozycji wartości dla klienta. Realizacja niniejszego celu wymagała uszczegółowionej eksplikacji zjawiska mody. W publikacji zdefiniowaniu poddano mechanizm działania mody, istotę trendu mody, jak również omówiono główne perspektywy analizy mody oraz aktualne nurty badań nad modą. Projekt badania/metodyka badawcza/koncepcja: W pracy wykorzystano metodę krytycznej...

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  • Report no WOiO/II/67/2015 - Expertise about load capacity of twistlock foundation and sliding foundation

    Publikacja

    - Rok 2015

    Customer delivered to Laboratory 17 elements - twist lock foundations and sliding lock foundations (ship equipment for container lashing). Elements were selected from production series. Each element was loaded for braking load. After test visual inspection had been performed. The expertise contains: description of tested elements, test assumptions, test stand, results and conclusions

  • Interconnection of the Customer-Side Resources Using Single Phase VAPF

    Publikacja

    - Rok 2007

    The paper introduces method for utilization of the customer-side generated energy using single phase voltage active power filter. Structure and control method of the power electronics converter has been described and some simulation results are shown to prove usefulness of this arrangements. Proposed application realizes the following functions: power quality improvement, uninterruptible supplying and energy costs reduction.

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  • Teaching management skills to software develop- ment teams through the lean start-up methodology

    Publikacja

    - Rok 2014

    In order for development teams to understand the impact of software development on value delivery it is important that all team members, including software engineers, possess adequate management skills which not always have been acquired during university education. The lean start-up methodology techniques enable new ventures to test hypothesis, gather customer feed- back and create a minimum viable product. The obtained information...

  • Adopting Collaborative Games into Agile Requirements Engineering

    Publikacja

    In agile software development, where great emphasis is put on effective informal communication involving diverse stakeholders, success depends on human and social factors. Not surprisingly, the Agile Manifesto advocates principles and values such as “individuals and interactions over processes and tools”, “focus on the customer”, “collaborate regularly”, “communicate face-to-face within the team” and “have regular team introspection”....

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  • Artificial Neural Network in Forecasting the Churn Phenomena Among Costumers of IT and Power Supply Services

    Publikacja

    This paper presents an attempt to use an artificial neural network to investigate the churn phenomenon among the customers of a telecommunications operator. An attempt was made to create a data model based on the customer lifetime value (CLV) rather than on activity alone. A multilayered artificial neural network was used for the experiments. The results yielded a 99% successful identification rate for customers in no danger of...

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  • Empirical analysis of tree-based classification models for customer churn prediction

    Publikacja
    • F. E. Usman-Hamza
    • A. O. Balogun
    • S. K. Nasiru
    • L. F. Capretz
    • H. A. Mojeed
    • S. A. Salihu
    • A. G. Akintola
    • M. A. Mabayoje
    • J. B. Awotunde

    - Scientific African - Rok 2023

    Customer churn is a vital and reoccurring problem facing most business industries, particularly the telecommunications industry. Considering the fierce competition among telecommunications firms and the high expenses of attracting and gaining new subscribers, keeping existing loyal subscribers becomes crucial. Early prediction of disgruntled subscribers can assist telecommunications firms in identifying the reasons for churn and...

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  • Fast method for IEEE 802.16-2004 standard-based networks coverage measuring

    This paper presents the time and cost efficient method for measuring effective coverage of IEEE 802.16-2004 standard-based networks. This is done by performing a series of continuous measurements on the grid basis. Due to this kind of signal quality surveying, estimationof the probable coverage area can be made. It is significant that themethod is fast and is uses a standard customer equipment which makes it more accessible for...

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  • A Cross-Team Collaborative Evaluation of a CRM System

    Publikacja

    - Rok 2013

    This paper presents an analysis of an usability evaluation a CRM (Customer Relationship Management) performed by a team composed of external usability experts jointly with a CRM staff. The evaluation process differed from a classical scheme known from former projects, including some new elements resulting from a specific context of this study. These novel elements resulted in reshaping the role of the CRM system and considering...

  • Mobile operators at war: opinion mining and sentiment analysis on social media

    Publikacja

    Considering hermetic and very competitive market such as mobile operator ones, social media has become best alternative for contact with customer and gathering data and opinions. Different style of running social media profiles is giving different results. The research presented in this paper aims to show the number of responses gathered from polish Internet users and its sentiment for mobile operator brands. It also presents practical...

  • Consumer social network brand identification and personal branding. How do social network users choose among brand sites?

    Publikacja

    Brands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...

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  • Ancillary services to grids provided with distributed generation

    Publikacja

    - Rok 2009

    The paper introduces system for utilization of the customer-side generated energy. Additionally system can secure some ancillary services to grids. Those services include: current active filtering, load voltage stabilization and in case of grid voltage faults - uninterruptible load supplying (possible with energy storage device). Presented experimental results confirm flexibility of this arrangement in processes of power delivery...

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  • Zastosowanie technik dwuwymiarowych w analizie frakcji lotnej i oznaczaniu związków bioaktywynych owoców jagody kamczackiej

    Publikacja

    - Rok 2014

    Dotychczasowe doniesienia literaturowe wskazują, że owoce strefy borealnej, do których należy popularna w Polsce aronia, są źródłem cennych składników odżywczych i prozdrowotnych. Podobnie jagoda kamczacka, należąca do tej grupy owoców, może stanowić źródło substancji istotnych dla ludzkiej diety. Jednakże aktualny stan wiedzy o składzie chemicznym owoców jagody kamczackiej ogranicza się głównie do informacji dotyczących całkowitej...

  • Credibility of Business Operations via Internet: Customer Perspective

    Publikacja

    - Rok 2012

    Tourism plays an important role in economy of Mediterranean countries. Year after year, more and more people spend or like to spend their vacations (and money) in the Mediterranean region. Hiring private apartments or houses by individual persons for themselves and their families becomes more and more popular way of vacation arrangement and, in the result, constitutes an important factor of the countries' incomes. Versatile and...

  • Customer Assessment of Brand Valuation and Social Media

    Publikacja

    - Rok 2016

    The research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...

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  • Trust in Electronic Word-of-Mouth (eWOM): the concept and the most important determinants

    Publikacja

    - Rok 2022

    eWOM and trust in it is now the most important factor in determining buyers' purchasing behavior. Familiarity with the determinants of trust establishes the formation of appropriate marketing activities. However, the growing number of new forms of eWOM and its increasingly complex and multidimensional nature have created a lot of confusion. The article aims to organize the concepts related to trust in eWOM, to indicate the most...

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  • Utilizing online collaborative games to facilitate Agile Software Development

    Effective collaboration and interaction among the development team and between the team and the customer as well as proactive attitude in initiating and implementing improvements play vital roles in the success of agile projects. The challenge is how to address these social aspects since neither the Agile Manifesto nor the Scrum Guide specify techniques that aid the human side of software development. To fill this gap, we developed...

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  • Zastosowanie systemów informatycznych klasy CRM w procesach zarządzania relacjami z klientami

    Przedstawiono znaczenie i rolę systemów informatycznych w procesie zarządzania nowoczesną jednostką organizacyjną. Zaprezentowano cykl rozwojowy systemów zarządzania w dobie ciągłego zapotrzebowania na informację. Pokazano rozwój narzędzi informatycznych wspierających rozwój i funkcjonowanie przedsiębiorstw. Określono pojęcie procesu biznesowego. W szczególności zwrócono uwagę na systemy typu CRM (Customer Relationship Management)...

  • Literature Review on Conceptualisation of Online Consumer Engagement

    Publikacja

    - Handel Wewnętrzny - Rok 2017

    The purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...

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