Wyniki wyszukiwania dla: RELATIONAL BENEFITS

• The Relational Benefits and the Quality of Services in Tourism

  Publikacja

  • J. J. Blazquez-Resino
  • E. Gołąb-Andrzejak

  - Handel Wewnętrzny - Rok 2017

  In a very competitive environment, it is highly important to identify the indicators that exert a major influence on customer satisfaction and loyalty. Based on the current relationship marketing concept of relational benefits (Gwinner, Gremler, Bitner, 1998; Hennig-Thurau, Gwinner, Gremler, 2002) and destination quality (Blazquez-Resino, Molina, Esteban-Talaya, 2015), a conceptual model was built. The present paper aims to analyse...

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