Wydział Zarządzania i Ekonomii - Jednostki Administracyjne - MOST Wiedzy

Wyszukiwarka

Wydział Zarządzania i Ekonomii

Filtry

wszystkich: 3732

  • Kategoria
  • Rok
  • Opcje

wyczyść Filtry wybranego katalogu niedostępne

Katalog Publikacji

Rok 2019
  • CORPORATE BANKRUPTCY PREDICTION IN POLAND AGAINST THE BACKGROUND OF FOREIGN EXPERIENCE
    Publikacja

    In highly developed countries, research in the field of bankruptcy risk prediction has been conducted for many years. For example, in the United States, which can be considered a pioneering country, the first publications appeared in the early twentieth century. In Poland, due to political and economic reasons, the interest in this issue dates back to the early 1990s. For this reason, this publication attempts to answer the following...

    Pełny tekst do pobrania w portalu

  • Customer Engagement Consequences for Firms
    Publikacja

    Purpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...

    Pełny tekst do pobrania w portalu

  • Cybersecurity in the Electricity Sector
    Publikacja

    - Rok 2019

    This book offers a systematic explanation of cybersecurity protection of electricity supply facilities, including discussion of related costs, relevant standards, and recent solutions. The author explains the current state of cybersecurity in the electricity market, and cybersecurity standards that apply in that sector. He then offers a systematic approach to cybersecurity management, including new methods of cybersecurity assessment,...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Czy doświadczenie ma znaczenie? Intencje przedsiębiorcze potencjalnych sukcesorów z perspektywy społeczno-kognitywnej
    Publikacja

    - Rok 2019

    Pomimo wielu różnorodnych działań mających na celu zachęcanie młodych osób do przedsiębiorczości, wielu z nich nie przejmuje firm rodzinnych, nie zostaje przedsiębiorcami, a znacznej części nie można nawet określić mianem osób przedsiębiorczych. Zrozumienie, co sprawia, że dana osoba staje się przedsiębiorcą, ma kluczowe znaczenie dla rozwoju nowych firm i przetrwania tych z dłuższą tradycją, firm rodzinnych. W związku z tym, że...

  • Decisional DNA based intelligent knowledge model for flexible manufacturing system
    Publikacja

    - JOURNAL OF INTELLIGENT & FUZZY SYSTEMS - Rok 2019

    Modeling an effective mechanism for design and control strategies for the implementation of a flexible manufacturing system (FMS) has been a challenge. Consequently, to overcome this issue various techniques have applied in the past but most of these models are effective only for some specific situation or an element of FMS. In this study, the knowledge representation technique of Decisional DNA (DDNA) is applied to FMS to develop...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Decisional-DNA Based Smart Production Performance Analysis Model
    Publikacja

    - CYBERNETICS AND SYSTEMS - Rok 2019

    n order to allocate resources effectively according to the production plan and to reduce disturbances, a framework for smart production performance analysis is proposed in this article. Decisional DNA based knowledge models of engineering objects, processes and factory are developed within the proposed framework. These models are the virtual representation of manufacturing resources, and with help of Internet of Things, are capable...

    Pełny tekst do pobrania w portalu

  • Decyzje przedsiębiorstwa na rynku finansowym

    Prowadzenie działalności gospodarczej, w tym realizowanie zamierzeń rozwojowych oraz bieżących, wiąże się z ryzykiem niezrealizowania wytyczonego celu. Oznacza to, że firma działa w warunkach ryzyka, a niekiedy niepewności. Główne ryzyka dotyczą utrudnień w pozyskaniu niezbędnych środków finansowych, wahań kursów walut, zmian stóp procentowych itp. Przedsiębiorstwo musi więc znaleźć miejsce, w którym firma pozyska niezbędne kapitały...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Determinants of Business Growth Aspirations among Polish Students: An Empirical Analysis
    Publikacja

    - Rok 2019

    This paper aims to discuss the concept of growth aspirations and growth intentions, as well as to identify factors that influence growth aspirations expressed by students with regard to their future businesses. On the basis of a literature review potential determinants of growth aspirations have been identified and tested empirically using data obtained from 223 students from the Pomeranian region in Poland. The authors...

  • Developing Novel Solutions to Realise the European Energy - Information Sharing & Analysis Centre
    Publikacja

    For more effective decision making in preparation for and response to cyberevents in the energy sector, multilevel situation awareness, from technical to strategic is essential. With an uncertain picture of evolving threats, sharing of the latest cybersecurity knowledge among all sector stakeholders can inform and improve decisions and responses. This paper describes two novel solutions proposed during the formation of the European...

    Pełny tekst do pobrania w portalu

  • Digital Government as Implementation Means for Sustainable Development Goals
    Publikacja

    - International Journal of Public Administration in the Digital Age - Rok 2019

    One of the challenges for implementing Sustainable Development Goals (SDGs) is the measurement of indicators that represent progress towards such goals. Measuring such progress enables data-driven decision-making and management of SDG-relevant projects and strategies. The premise of this research is that measuring such indicators depends on measuring so-called means of implementation, i.e. activities that directly contribute to...

    Pełny tekst do pobrania w portalu

  • Discovery of Stylistic Patterns in Business Process Textual Descriptions: IT Ticket Case
    Publikacja

    - Rok 2019

    Growing IT complexity and related problems, which are reflected in IT tickets,create a need for new qualitative approaches. The goal isto automate the extraction of main topics described in tickets in order to provide high quality support for the IT process workers and enablea smooth service delivery to the end user. Present paper proposes a method of knowledge extraction in a form of stylistic patterns in business...

    Pełny tekst do pobrania w portalu

  • Do online reviews reveal mobile application usability and user experience? The case of WhatsApp

    The variety of hardware devices and the diversity of their users imposes new requirements and expectations on designers and developers of mobile applications (apps). While the Internet has enabled new forms of communication platform, online stores provide the ability to review apps. These informal online app reviews have become a viral form of electronic wordof-mouth (eWOM), covering a plethora of issues. In our study, we set ourselves...

    Pełny tekst do pobrania w portalu

  • Dynamic Bankruptcy Prediction Models for European Enterprises

    This manuscript is devoted to the issue of forecasting corporate bankruptcy. Determining a firm’s bankruptcy risk is one of the most interesting topics for investors and decision-makers. The aim of the paper is to develop and to evaluate dynamic bankruptcy prediction models for European enterprises. To conduct this objective, four forecasting models are developed with the use of four different methods—fuzzy sets, recurrent and...

    Pełny tekst do pobrania w portalu

  • Education of Logisticians in Poland: Problems and Prospects in Students’ Opinion
    Publikacja

    - Logistics and Transport - Rok 2019

    Logistics is one of the key sectors of the Polish economy. Its value reflects not only its own capacity, but also the role it plays in ensuring the proper functioning of the entire economy. The rapid development of the industry and the highest demands on logistics solutions bring to the fore the problem of preparing a new generation of specialists in logistics. That is why the question of compliance to learning expectations of...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Efecto contagio en el uso del voto electrónico en Estonia: de las elecciones a otros niveles de la administración pública y la sociedad
    Publikacja

    - Rok 2019

    Estonia, cuarto país más pequeño de la Unión Europea tras Luxemburgo, Chipre y Malta, con una población que no alcanza el millón y medio de habitantes, ha sido en los últimos años objeto de atención mediática internacional por considerarlo the World’s more digital country (GREENWALD, 2018) , the first “Digital” Country (LUFKIN, 2017) o the Digital Republic (HELLER, 2017); así como uno de los referentes en el mundo académico en...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Efektuacyjność modelu mentalnego przedsiębiorczości

    Artykuł prezentuje dwa modele przedsiębiorczości: tradycyjny (kauzalny) i efektuacyjny. Zgodnie z modelem kauzalnym najważniejszymi czynnikami sukcesu firmy jest strategiczne planowanie i konkurencyjność. W modelu efektuacyjnym znaczenie mają posiadane przez przedsiębiorcę zasoby, elastyczne reagowanie na szanse pojawiające się w otoczeniu i budowanie relacji biznesowych z otoczeniem. Celem artykułu jest ocena efektuacyjności mentalnego...

    Pełny tekst do pobrania w portalu

  • Enabling Deeper Linguistic-based Text Analytics – Construct Development for the Criticality of Negative Service Experience

    Significant progress has been made in linguistic-based text analytics particularly with the increasing availability of data and deep learning computational models for more accurate opinion analysis and domain-specific entity recognition. In understanding customer service experience from texts, analysis of sentiments associated with different stages of the service lifecycle is a useful starting point. However, when richer insights...

    Pełny tekst do pobrania w portalu

  • Establishing intelligent enterprise through community of practice for product innovation
    Publikacja

    This paper presents the idea of implementing the virtual Community of Practice for Product Innovation processes towards the establishment of intelligent enterprise. Since the fourth industrial revolution is passing through the developing phase, implementation of Cyber-Physical Production Systems require more realistic approach. Knowledge Management and Engineering plays an important role in manufacturing industries facing global...

    Pełny tekst do pobrania w portalu

  • Examining Ownership Equity as a Psychological Factor on Tourism Business Failure Forecasting
    Publikacja

    This paper examines ownership equity as a predictor of future business failure within the tourism and hospitality sectors. The main goals of this study were to examine which ratios are the most important for a tourism business failure forecasting model and how significant is the “total percentage of equity ownership by company directors” ratio compared with other ratios associated with the probability of bankruptcy. A stepwise...

    Pełny tekst do pobrania w portalu

  • Experience based decisional DNA to support smart product design
    Publikacja

    - JOURNAL OF INTELLIGENT & FUZZY SYSTEMS - Rok 2019

    This paper presents the idea of Smart Virtual Product Development (SVPD) system to support product design. The foundations of the system are based upon smart knowledge management techniques called Set of Experience Knowledge Structure (SOEKS) and Decisional DNA (DDNA). It enhances the industrial product development process by using the previous experiential knowledge gathered from the formal decisional activities. This experiential...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Experience based knowledge representation for Internet of Things and Cyber Physical Systems with case studies
    Publikacja

    Cyber Physical Systems and Internet of Things have grown significant attention from industry and academia during the past decade. The main reason behind this interest is the capabilities of such technologies to revolutionize human life since they appear as seamlessly integrating classical networks, networked objects and people to create more efficient environments. However, enhancing these technologies with intelligent skills becomes...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Fake News: Possibility of Identification in Post-Truth Media Ecology System
    Publikacja

    - Rok 2019

    Information comes as basic good which affects social well-being. A modern society and a modern state – its administration, education, culture, national economy and armed forces – cannot function efficiently without a rationally developed field of information. The quality of the functioning of that system depends on a specific feature of information, that is namely: its reliability which makes it possible for us to evaluate accuracy,...

    Pełny tekst do pobrania w portalu

  • Fake News: Possibility of Identification in Post-Truth Media Ecology System
    Publikacja

    The main aim of the article is identification of the attitudes towards the processes of identification and verification of fake news in the environment of digital media. The subject of the research refers to the users’ attitudes towards fake news. As indicated by the research, the attitudes towards fake news are not unambiguous. About 2/3 of the respondents claim that they are not able to distinguish fake news from true information;...

    Pełny tekst do pobrania w portalu

  • Fighting Administrative Corruption with Digital Government in Sub-Saharan Africa
    Publikacja

    - Rok 2019

    Administrative corruption is a pervasive problem and a major threat to economic and social development around the world, especially in Sub-Saharan Africa which lags behind other regions in various development indicators and is seen as one of the most corrupt regions globally. This paper examines a hypothesis that digital government – the use of digital technology to transform public administration organizations and their relationships...

    Pełny tekst do pobrania w portalu

  • FORECASTING EXCHANGE RATES IN THE PROCESS OF THE ASSESSMENT OF CONSUMER RISK BANKRUPTCY IN CENTRAL EUROPE
    Publikacja

    - Rok 2019

    This paper focuses on the issue of forecasting the fluctuation of exchange rates as part of the early warning system against the risk of consumer bankruptcy. The author identified the main macroeconomic factors affecting the level of bankruptcies for households in Poland. The fluctuation of exchange rates, which directly affects the deterioration of the economic situation of borrowers who have opened credit accounts in a foreign...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • How to achieve sustainability?-Employee's point of view on company's culture and CSR practice

    The people are the company. This study aims to examine the structure of relationships between company culture, performance, corporate social responsibility (CSR), and reputation, as seen from the employee's perspective, to determine which company culture factors most influence CSR practice and, as a result, sustain a company's development and improve its performance. To accomplish this goal, we conducted a survey among employees...

    Pełny tekst do pobrania w portalu

  • IMPACT OF THE ORGANISATION OF MEGA SPORTING EVENTS ON SELECTED ELEMENTS OF THE TOURISM SECTOR

    Introduction. In the world-wide literature, there is no unanimity in the assessment of the impact of mega sporting events on the tourism sector. Therefore, the main purpose of this study was to quantify the impact of mega sporting events on changes in tourist inflow and the amount of expenditure incurred by visitors. Material and methods. In this study, an ex-post analysis of many different categories of mega sporting events was...

    Pełny tekst do pobrania w portalu

  • Implementing Smart Virtual Product Development (SVPD) to Support Product Manufacturing
    Publikacja

    - Rok 2019

    This paper illustrates the concept of providing the manufacturing knowledge during early stages of product life cycle to experts working on product development. The aim of this research is to enable a more collaborative product development environment by using Smart Virtual Product Development (SVPD) system, which is powered by Set of Experience Knowledge Structure (SOEKS) and Decisional DNA (DDNA). It enhances the industrial product...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Inter-governmental Collaborative Networks for Digital Government Innovation Transfer -Structure, Membership, Operation
    Publikacja

    Digital government refers to the transformation of government organizations and their relationships with citizens, business and each other through digital technology. It entails digital innovation in processes, services, organizations, policies, etc. which are increasingly developed and tested in one country and transferred, after adaptation, to other countries. The process of innovation transfer and the underlying information...

    Pełny tekst do pobrania w portalu

  • Jak wiele wiedzy warto zdobyć na studiach? Strategie studiowania na przykładzie studentów zarządzania Politechniki Gdańskiej

    Dane statystyczne dotyczące obiektywnej sytuacji osób kończących studia na uczelni wyższej (np. łatwość znalezienia pracy, początkowe zarobki) wskazują na racjonalność podjęcia decyzji o studiowaniu. Jednocześnie w obliczu głosów krytykujących system kształcenia wyższego, dla studentów najistotniejszym profitem osiąganym w wyniku studiów może stawać się dyplom ich ukończenia. W artykule opisane są przeprowadzone przez autorów badania...

    Pełny tekst do pobrania w portalu

  • Job-related emotions and job burnout among civil servants: examining the shape of the relationship in cross-sectional and longitudinal models
    Publikacja

    - MEDYCYNA PRACY - Rok 2019

    Wstęp: Związek pozytywności, czyli proporcji między pozytywnymi a negatywnymi emocjami, z wypaleniem zawodowym może przybierać kształt krzywoliniowy. Ponadto z perspektywy teoretycznej jest to relacja przyczynowo - skutkowa, w której pozytywność jest proksymalnym, a wypalenie – dystalnym wymiarem dobrostanu zawodowego. Dotychczasowe badania były jednak prowadzone najczęściej w planie poprzecznym i testowały relacje prostoliniowe....

    Pełny tekst do pobrania w portalu

  • Knowledge Exchange Between KIBS Firms and Their Clients: Case Study Analysis
    Publikacja

    - Rok 2019

    Purpose: This paper aims to analyse knowledge exchange between KIBS firms and their clients, and their potential determinants (e.g. client’s education, type of the service offered, channel of the knowledge exchange, and willingness of the customer to accept the knowledge). The paper is based on a literature analysis and a case study research, examining 5 KIBS firms located in the Pomeranian region in Poland. Methodology: On the...

    Pełny tekst do pobrania w portalu

  • Knowledge Flows in Cluster Organizations
    Publikacja

    - Rok 2019

    This paper aims to identify knowledge flows in cluster organizations (COs). On the basis of a literature analysis on knowledge flows and cluster organizations, the following research question was formulated: What kind of knowledge flows can be identified in cluster organizations and what is their main characteristics? The paper is based on a literature analysis and Grounded Theory methodology, examining four purposefully selected...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Knowledge management approaches of small and medium-sized firms: a cluster analysis
    Publikacja
    • V. Alexandru
    • E. Bolisani
    • A. G. Andrei
    • J. G. Cegarra-Navarro
    • A. Martínez Martínez
    • M. Paiola
    • E. Scarso
    • E. Vătămănescu
    • M. Zięba

    - KYBERNETES - Rok 2019

    Purpose This paper aims to categorise the approaches to knowledge management (KM) by companies. In the literature, there is no consensus on a universal or “best” approach to KM. Especially, this paper singles out and discusses the variegated features that characterise the implementation of KM by small- and medium-sized enterprises (SMEs) having different characteristics. Design/methodology/approach A cluster analysis was used...

    Pełny tekst do pobrania w portalu

  • Knowledge Sharing and Organizational Culture Dimensions: Does Job Satisfaction Matter?
    Publikacja

    The aim of this study is to examine how job satisfaction influences the relationship between company performance, knowledge sharing, and organizational culture, perceived through the prism of Hofstede’s cultural dimensions, controlled by company size and staff position. A survey of 910 Polish employees (mainly knowledge workers) with different roles and experiences across different industries was conducted. The data were analyzed...

    Pełny tekst do pobrania w portalu

  • Koopetycja uczelni - czy to ma sens?
    Publikacja

    - Rok 2019

    Celem artykułu jest przeanalizowanie literatury dotyczącej koopetycji i próba jej odniesienia do współczesnych instytucji akademickich. Ze względu na ograniczone ramy artykułu autor skupi się na uczelniach publicznych. Tło rozważań będzie stanowiło porównanie wyróżników konkurencji, współpracy i koopetycji organizacji komercyjnych

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Laxer Clinical Criteria for Gaming Disorder May Hinder Future Efforts to Devise an Efficient Diagnostic Approach: A Tree-Based Model Study
    Publikacja

    - Journal of Clinical Medicine - Rok 2019

    Internet Gaming Disorder (IGD) has been recognized in May 2013 and can be evaluated using the criteria developed by American Psychiatric Association (APA). The present study investigated the role each IGD criteria plays in diagnosing disordered gaming. A total of 3,377 participants (mean age 20 years, SD = 4.3 years) participated in the study. The data collected was scrutinized to detect patterns...

    Pełny tekst do pobrania w portalu

  • Legalni imigranci z państw b. ZSRR na polskim rynku pracy
    Publikacja

    - Rok 2019

    Akcesja Polski do Unii Europejskiej i otwarcie rynków pracy dla Polaków spowodowała emigrację wielu młodych obywateli do państw Zachodniej Europy. Od 2004 r. do końca 2017 r. z Polski wyjechało ponad 2,6 mln Polaków. Zdecydowana większość z nich znalazła pracę w państwach należących do Unii Europejskiej (Rocznik Demograficzny, 2018, s. 347). Niedobory kadrowe na polskim rynku pracy spowodowały konieczność zatrudnienia imigrantów...

  • Level of public finances decentralization in European Union countries
    Publikacja

    Research background: Despite of the universality of the implementation in democratic countries the principle of decentralization resulting from the belief that it is an instrument to improve the efficiency of public funds management, both the scope of public services and the level of decentralization in individual countries are not identical. Purpose of the article: Comparison the scope of fiscal decentralization...

    Pełny tekst do pobrania w portalu

  • Life cycle theories of savings and consumption
    Publikacja

    Life cycle theories of savings and consumption are the economics theories explaining the changes in saving and consumption in the subsequent phases of the human life cycle. There are two main approaches: (1) indicating the dependence of the level of savings and consumption on the average level of income over a long period of human life (life cycle hypothesis; LCH) or (2) on psychological factors, in particular self-control and...

  • Mapping knowledge risks: towards a better understanding of knowledge management
    Publikacja

    This conceptual paper aims to identify, present, and analyze potential knowledge risks organizations might face. With the growing complexity of organizational environments and the plethora of new knowledge risks emerging, this critical but under-researched field of knowledge management (KM) deserves closer attention. The study is based on a critical analysis of the extant literature devoted to knowledge risks, discusses potential...

    Pełny tekst do pobrania w portalu

  • Market knowledge and new product performance: the mediating effects of new product performance

    Market knowledge is recognised as an important predictor of new product performance, which existing studies have proven. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This study aims to examine a model that includes two mediating mechanisms between market knowledge scope and two new product outcomes, respectively: a new product’s competitive advantage and...

    Pełny tekst do pobrania w portalu

  • Market orientation and hotel performance: The mediating effect of creative marketing programs

    This work investigates the indirect effects between market orientation and hotel performance through creative marketing programs. The focus is on exploring the indirect effects between 1) customer orientation, competitor orientation, and cross-functional integration; and 2) hotel financial performance through two aspects of creative marketing programs, namely, novelty and meaningfulness. Through an empirical analysis using structural equation...

    Pełny tekst do pobrania w portalu

  • Markowitz’s portfolio theory – optimal length of estimation window for gold and the biggests companies on the Warsaw Stock Exchange

    The following article is dedicated to the construction of an investment portfolio consisting of 3 investments from the Polish capital market found in the WIG20 index and from investment in gold. The purpose of the study was to determine the optimal length of the estimation window for building a portfolio with minimal risk and maximum efficiency. The length of the estimation window was also assessed in terms of the rate of return...

    Pełny tekst do pobrania w portalu

  • Method of Decision-Making Logic Discovery in the Business Process Textual Data
    Publikacja

    - Rok 2019

    Growing amount of complexity and enterprise data creates a need for novel business process (BP) analysis methods to assess the process optimization opportunities. This paper proposes a method of BP analysis while extracting the knowledge about Decision-Making Logic (DML) in a form of taxonomy. In this taxonomy, researchers consider the routine, semi-cognitive and cognitive DML levels as functions of BP conceptual aspects of Resources,...

    Pełny tekst do pobrania w portalu

  • Misja społecznie odpowiedzialnego uniwersytetu
    Publikacja

    - Rok 2019

    W artykule przestawiono kilka uwag na temat znaczenia misji dla społecznej odpowiedzialności wspólczesnej uczelni

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Model gotowości procesowej urzędu miejskiego dojścia do Smart City
    Publikacja

    - Rok 2019

    Prezentowana książka dostarczyć ma nową perspektywę spojrzenia na Smart City. Dotychczas koncentrowano się na opisie Smart City lub na opisie miast, książka ta przedstawia drogę pomiędzy miastem, a Smart City, wskazując urząd miejski jako kluczową instytucję zarządzającą procesami przejścia na tej drodze. Aby pokazać tę drogę konieczne było przeprowadzenie badań miast. W książce przedstawiono badania dziesięciu polskich, dużych...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Multi-Criteria Knowledge-Based Recommender System for Decision Support in Complex Business Processes
    Publikacja

    - Rok 2019

    In this paper, we present a concept of a multi-criteria knowledge-based Recommender System (RS) designed to provide decision support in complex business process (BP) scenarios. The developed approach is based on the knowledge aspects of Stylistic Patterns, Business Sentiment and Decision-Making Logic extracted from the BP unstructured texts. This knowledge serves as an input for a multi-criteria RS algorithm. The output is prediction...

    Pełny tekst do pobrania w portalu

  • Narracja jako sposób wyjaśniania organizacyjnej rzeczywistości oraz metoda wywierania wpływu
    Publikacja

    - e-mentor - Rok 2019

    Niniejszy artykuł ma na celu analizę roli i znaczenia narracji w funkcjonowaniu członków organizacji. W wyniku przeglądu literatury podjęto również próbę przeanalizowania mechanizmów decydujących o tym, że odpowiednio wykorzystane i skonstruowane narracje mogą służyć jako narzędzie pozwalające wywierać wpływ. Następnie na podstawie tej analizy zaproponowano wskazówki dotyczące tworzenia i przedstawiania narracji czy historii organizacyjnej...

    Pełny tekst do pobrania w portalu

  • Online brand communities’ contribution to digital business models

    Abstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...

    Pełny tekst do pobrania w portalu