Search results for: consumer brand engagement

• Knowledge Management

  e-Learning Courses

  • W. Kucharska

  Brand knowledge, customer knowledge, relations knowledge, market knowledge, „know how” etc., are intangible assets with great value to the organization today, and to leave these assets unmanaged would seem to be foolish in the extreme. The aim of the course is to explain: who/ why/ how to manage knowledge effectively. Welcome & GOOD LUCK :) Wioleta Kucharska

• Self-healing and shape memory polymers

  e-Learning Courses

  • J. Haponiuk

  The course "Self-Healing and Shape Memory Polymers" is a specialized elective designed for Chemical Engineering PhD students. This advanced course delves into the innovative realms of self-healing materials and shape memory polymers (SMPs), representing a significant breakthrough in material science and engineering. Throughout the course, students learn about the problems of failure of polymeric materials and explore the fundamental...