Search results for: CORPORATE BRANDS

• Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands

  Publication

  • W. Kucharska

  - Year 2022

  https://www.taylorfrancis.com/books/mono/10.4324/9781003178248/personal-branding-knowledge-economy-wioleta-kucharska

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• Personal Branding—A New Competency in the Era of the Network Economy. Corporate Brand Performance Implications

  Publication

  • W. Kucharska

  - Year 2018

  Primary assets of the network economy are information, network, re-lationships, knowledge, and a virtual environment. The competency of personal branding exercised by knowledge workers, also thought of as knowledge producers, is becoming a natural consequence of the business environment where the significance of hierarchies is constantly decreasing. Knowledge workers are powerful as never be-fore and can exist as separate actors...

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• Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model

  Publication

  • W. Kucharska

  - Sustainability - Year 2020

  So far, there have been no studies that explore how employee brand commitment moderates CSR practice outcomes. Employee brand commitment is often claimed as a focal input and output of the CSR. So, it means that it shapes CSR conditions. Then, it is a moderator. This study aims to verify it. Besides, commitment exists in many forms and can be achieved in many ways. Hence the question, if employees are committed to the brand, then...

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