Search results for: GEMBA KAIZEN - Bridge of Knowledge

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Gemba Kaizen: Influencing individuals behavior for better - an approach to social marketing
Publication
- B. Schivinski
- Year 2011
The idea of providing the Gemba Kaizen philosophy to a social level can benefit not only individuals, but the society as well. The Japanese philosophy for improvement or change for better may serve companies that are looking for increasing its value by quality management. The same principles when implemented in a society may improve quality of life of its inhabitants and help solving social problems. The use of social marketing...

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