Search results for: INTERACTIVE ADVERTISEMENT

• The concept of aida applied to online interactive advertisement: an youtube case study

  Publication

  • B. Schivinski

  - Year 2012

  This paper presents an approach of application of the AIDA framework to interactive advertisements presented on social media channels. The first section introduces the definitions of social media and its categorization. It is given an overview of the online video service YouTube.com. The second section describes social media marketing. The third section presents a theoretical introduction of traditional and interactive advertisement....