Search results for: MULTIGROUP ANALYSIS

• Znaczenie płci w procesie zakupu marek własnych sieci handlowych – analiza wielogrupowa

  Publication

  • P. Łukasik
  • B. Schivinski

  - PRACE NAUKOWE UNIWERSYTETU EKONOMICZNEGO WE WROCŁAWIU - Year 2014

  The purpose of the article is to analyze the differences in the behavior of men and women in the process of purchasing store brands (SBs). Using an established conceptual model, we intended to identify differences, depending on gender of buyers, in the size of the effects of store image and brand price-image on perceived risk and subsequently on store brand purchase intention. A total of 652 respondents participated in the study....

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