Search results for: brand valuation

• Customer Assessment of Brand Valuation and Social Media

  Publication

  • W. Kucharska

  - Year 2016

  The research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...

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• Personal Brand Value and Social Media, the Top Football Players’ Case

  Publication

  • W. Kucharska

  - Year 2018

  Personal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...

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• Fees for Advertisements in Public Space Incurred by a Given Bank Brand in Poland

  Publication

  • M. Płuciennik
  • M. Hełdak

  - Real Estate Management and Valuation - Year 2017

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• Fees For Advertisements In The Right-Of-Ways Of Public Roads Incurred By A Given Bank Brand In Poland

  Publication

  • M. Płuciennik
  • M. Hełdak
  • E. Werner

  - Real Estate Management and Valuation - Year 2015

  Full text to download in external service