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Katedra Inżynierii Zarządzania i Jakości Wydział Zarządzania i Ekonomii
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total: 5
Catalog Publications
Year 2025
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An introduction to agile leadership in theory and practice - case study
PublicationThe article presents an introduction to the concept of agile leadership based on the available literature on the subject. The article describes comprehensive agile leadership competencies that can be used in project practice. The publication begins with an indication of leadership in the light of current literature on the subject, an explanation of the characteristics of leadership and agile management...
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Communication of luxury brands: an analysis of Ralph Lauren, Loro Piana and Louis Vuitton - case study
PublicationThe article presents an introduction to the concept of communication that focuses on the luxury brands such as Ralph Lauren, Loro Piana and Louis Vuitton, based on the available literature on the subject. The article describes comprehensive communication that can be used in the luxury brands. The publication begins with an indication of the communication concept in the light of current literature...
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Communication of luxury brands based on Vogue, Harper's Bazaar and L'Officiel - case study
PublicationThe article presents an introduction to the concept of luxury brands and the way they communicate in a fashion and design magazines based on the available literature of the subject. The article describes comprehensive communication and marketing tools that can be used in practice. The publication begins with an indication of fashion industry in the light of current literature on the subject, an explanation...
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Communication strategies on the example of luxury brands as Armani, Dior and Yves Saint Laurent - case study
PublicationThe article presents an introduction to the concept of communication that focuses on the luxury brands such as Armani, Dior and Yves Saint Laurent, based on the available literature on the subject. The article describes comprehensive communication that can be used in the luxury brands. The publication begins with an indication of the communication concept in the light of current literature on the...
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Designing and implementing a coherent communication strategy in an oil and gas company - case study
PublicationThe article presents an introduction to the concept of designing and implementing a communication strategy based on the available literature on the subject. The article describes comprehensive communication strategies that can be used in practice. The publication begins with an indication of communication strategies in the light of current literature on the subject, an explanation of the characteristics...