Year 2024

• Parental Perspectives on Sharenting: Attitudes, Privacy Concerns, and Children's Digital Footprint

  Publication

  • B. Gotwald
  • M. Kowalczyk

  - European Research Studies Journal - Year 2024

  Full text to download in external service

• Science centres in post-pandemic reality – educational and market context

  Publication

  • B. Gotwald
  • O. Shaumian

  - Kultura i Wychowanie - Year 2024

  Full text to download in external service

Year 2023

• Customer Education in Omnichannel Marketing – A Systematic Literature Review

  Publication

  • B. Gotwald

  - Optimum. Studia Ekonomiczne - Year 2023

  Full text to download in external service

• Implications of Pocket Money on Young Clients’ Shopping Decisions– International Comparison

  Publication

  • B. Gotwald

  - European Research Studies Journal - Year 2023

  Full text to download in external service

• Marketing a wyzwania środowiska omnikanałowego

  Publication

  • B. Gregor
  • B. Gotwald

  - Year 2023

  Full text to download in external service

Year 2022

• Omnichannel environment — phenomena, processes and the directions of change

  Publication

  • G. Bogdan
  • B. Gotwald

  - Marketing of Scientific and Research Organizations - Year 2022

  Full text to download in external service

Year 2020

• Komunikacja marketingowa w środowisku omnikanałowym. Potrzeby i zachowania konsumentów na rynku centrów nauki

  Publication

  • B. Gotwald

  - Year 2020

  Full text to download in external service

Year 2017

• Marketing Communication in Omnichannel Reality – Trends and Tendencies

  Publication

  • B. Gotwald
  • B. Gotwald-Feja

  - Marketing i Zarządzanie - Year 2017

  Full text to download in external service