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Abstract
The technological development of geolocation systems has resulted in the utilization of physical location of users by a growing number of entrepreneurs. As mobile technology develops, the use of geolocation in business is becoming widespread with a new range of geomarketing techniques. Entrepreneurs therefore more often utilize geolocation in their promotional and operational activities. In this article mobile-based geolocation systems and their impact on business has been presented. Micro-location systems and their applications have been discussed together with user location based marketing tools and the use of Geographical Information Systems (GIS) and their role in retail store location. Given geolocation based systems have been analysed based on their possible utilization in an organization. The availability of such systems has been discussed and trends in the application of geolocation in business analysed.
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- Category:
- Monographic publication
- Type:
- rozdział, artykuł w książce - dziele zbiorowym /podręczniku o zasięgu krajowym
- Title of issue:
- W : Informatyka 2 przyszłości : 30 lat Informatyki na Wydziale Zarządzania UW strony 52 - 61
- Language:
- English
- Publication year:
- 2015
- Bibliographic description:
- Oleksiak P.: Business applications of geolocation - modern solutions and trends// W : Informatyka 2 przyszłości : 30 lat Informatyki na Wydziale Zarządzania UW/ ed. Witold Chmielarz, Jerzy Kisielnicki, Tomasz Parys Warszawa: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego, 2015, s.52-61
- Verified by:
- Gdańsk University of Technology
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