Encouraging pro-environmental behaviour through an educational mobile application: Preliminary insights from early adopters

Ewa Duda; Helena Anacka; Jolanta Kowal; Iwona Nowakowska; Hanna Obracht-Prondzyńska; Hanne Cecilie Geirbo; Kacper Radziszewski; Małgorzata Romanowska; Aleksandra Wyciszkiewicz; Jakub Zawieska

doi:10.5604/01.3001.0053.9400

Encouraging pro-environmental behaviour through an educational mobile application: Preliminary insights from early adopters

Abstract

This article aims to explore the extent to which the educational mobile application PULA supports and promotes pro-environmental behaviours, identify the most utilised functionalities by early adopters, and explore the least engaged functionalities. The study employs a quantitative approach based on data collected from the application. The analysis provides a comprehensive understanding of users' experiences and behaviours within the application, contributing valuable insights into its potential to foster pro-environmental attitudes and behaviours. The results suggested that the users, especially women, were generally interested in the learning activities. Pro-environmental transport-related activities were also frequently undertaken by the users. While women tended to split their time into various functionalities of the application, men focused mainly on the transport-related ones. This research contributes to the emerging field of using educational mobile applications for promoting pro-environmental behaviour. The study's focus on early adopters provides unique perspectives on the mechanisms behind behaviour change and offers implications for future interventions. The findings of this study can impact environmental conservation efforts. By encouraging pro-environmental behaviour through an accessible mobile application, a broader audience can be reached and motivated to adopt greener habits. The insights gained from this research can inform the design and development of future applications to foster sustainable practices, benefiting society and contributing to building a more sustainable future.