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Abstract
A properly designed website allows the user to search for information faster, and more accurately. The information content of the website should be also adapted to the needs of the user. The purpose of this article is to present a novel Language of Benefits (LoB) approach to facilitate the use of websites for individual user groups. The LoB approach is an approach addressed to IT Analysts, to facilitate the process of web design, so that designed websites can better satisfy the many expected benefits of users themselves.
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- Category:
- Conference activity
- Type:
- materiały konferencyjne indeksowane w Web of Science
- Published in:
-
Lecture Notes in Business Information Processing
no. 333,
pages 86 - 102,
ISSN: 1865-1348 - Title of issue:
- Information Systems: Research, Development, Applications, Education strony 86 - 102
- Language:
- English
- Publication year:
- 2018
- Bibliographic description:
- Ossowska K., Czaja A., Sikorski M..: Language of Benefits as a Novel Tool for Improving Website Personalization, W: Information Systems: Research, Development, Applications, Education, 2018, Springer,.
- DOI:
- Digital Object Identifier (open in new tab) 10.1007/978-3-030-00060-8
- Verified by:
- Gdańsk University of Technology
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