RFM-based repurchase behavior for customer classification and segmentation

full text is not available in portal

Category:: Magazine publication
Type:: Magazine publication
Published in:: Journal of Retailing and Consumer Services no. 61,
ISSN: 0969-6989
ISSN:: 09696989
Publication year:: 2021
DOI:: Digital Object Identifier (open in new tab) 10.1016/j.jretconser.2021.102566
Verified by:: No verification

seen 103 times

Search