The Effects of Background Color, Shape and Dimensionality on Purchase Intentions in a Digital Product Presentation - Publication - Bridge of Knowledge

The Effects of Background Color, Shape and Dimensionality on Purchase Intentions in a Digital Product Presentation

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Authors (2)

Rafał Michalski dr hab. inż., prof. uczelni
Jerzy Grobelny

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ISSN:: 0302-9743
Publication year:: 2016
DOI:: Digital Object Identifier (open in new tab) 10.1007/978-3-319-40238-3_45
Verified by:: No verification

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