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Abstract
Background This review of reviews aimed to: (1) summarize the evidence from published reviews on the effectiveness of mass-media campaigns to promote physical activity (PA) or PA-related determinants (intermediate psychological and proximal outcomes) and (2) to identify policy-relevant recommendations related to successful PA campaigns. Methods An extensive literature search was performed on 1 March 2021. Reviews that evaluated the impact of campaigns on distal (e.g. PA) and/or proximal outcomes of PA (awareness, knowledge, etc.) and that targeted the general population or subsets were included. Quality of reviews was assessed using the AMSTAR-2 tool. Policy-relevant recommendations were systematically derived and synthesized and formulated as good practice statements. A protocol was registered beforehand (ID: CRD42021249184). Results A total of 1915 studies were identified, of which 22 reviews were included. The most consistent evidence was found for the effectiveness of mass-media campaigns on proximal outcomes, while the evidence for distal outcomes was mixed. Good practice statements were derived: (1) to achieve behaviour change, mass-media is an important component of larger, multilevel and multicomponent strategies; (2) mass-media strategies should be coordinated and aligned at local- and national-level and be sustained, monitored and resourced at these levels and (3) media should be tailored to reduce socioeconomic inequalities. Conclusions Mass-media can play an important role in the promotion of PA. In general, evidence was more inconsistent for effectiveness on distal outcomes than for proximal outcomes. Policy-relevant recommendations include that mass-media strategies should be resourced, coordinated, aligned, sustained, monitored and evaluated on the local and national level.
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Authors (11)
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Nicole den Braver
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Enrique García Bengoechea
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Sven Messing
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Liam Kelly
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Jeanne Linda Schoonmade
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Kevin Volf
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Peter Gelius
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Sarah Forberger
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Catherine B Woods
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Jeroen Lakerveld
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Full text
- Publication version
- Accepted or Published Version
- DOI:
- Digital Object Identifier (open in new tab) 10.1093/eurpub/ckac085
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- Category:
- Articles
- Type:
- artykuły w czasopismach
- Published in:
-
EUROPEAN JOURNAL OF PUBLIC HEALTH
no. 32,
pages 71 - 83,
ISSN: 1101-1262 - Language:
- English
- Publication year:
- 2022
- Bibliographic description:
- Braver N. D., García Bengoechea E., Messing S., Kelly L., Schoonmade J. L., Volf K., Żukowska J., Gelius P., Forberger S., Woods C. B., Lakerveld J.: The impact of mass-media campaigns on physical activity: a review of reviews through a policy lens// EUROPEAN JOURNAL OF PUBLIC HEALTH -,iss. 32 (2022), s.71-83
- DOI:
- Digital Object Identifier (open in new tab) 10.1093/eurpub/ckac085
- Sources of funding:
- Verified by:
- Gdańsk University of Technology
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