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• Experience marketing in the service of the “secular religion” of big tech

  Publication

  • J. Kreft
  • M. Boguszewicz-kreft

  - Year 2021

  The article proposes an interpretation of the meaning of experience marketing as a tool in the process of sacralisation of products, and in a broader context – the so-called secular religion accompanying some contemporary big tech organizations. The article is of theoretical nature and the authors have intended to explain how big tech corporations, in line with the concept of experience marketing (digital platforms, in particular),...

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