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Research Potential* zarządzanie wiedzą i informacją * zarządzanie strategiczne w wyższych uczelniach * wykorzystywanie metod nieparametrycznych do pomiaru efektywności systemów szkolnictwa wyższego * modele biznesowe w zarządzaniu organizacjami * zarządzanie procesem innowacyjnym w MŚP * strategia i modele biznesu współczesnego przedsiębiorstwa * społeczeństwo informacyjne i jego wskaźniki rozwoju * zarządzanie morskimi portami jachtowymi 2 gospodarce...
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Research Potential* marketingu usług * marketingu relacji * badań marketingowych * kształtowania strategii marketingowej * analizy rynku * zarządzania wdrażaniem nowych produktów * marketingu przemysłowego * zarządzania i planowania marketingowego oraz zarządzania relacjami z klientami * kultury marketingowej * instrumentów marketingu - mix * systemów informacji marketingowej * rozwoju regionalnego i lokalnego w aspekcie działań marketingowych *...
Other results Pokaż wszystkie wyniki (6)
Search results for: kpis
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High-Level Model for the Design of KPIs for Smart Cities Systems
PublicationThe main goal of the paper is to build a high-level model for the design of KPIs. Currently, the development and processes of cities have been checked by KPI indicators. The authors realized that there is a limited usability of KPIs for both the users and IT specialists who are preparing them. Another observation was that the process of the implementation of Smart Cities systems is very complicated. Due to this the concept of a...
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Designing Aggregate KPIs as a Method of Implementing Decision-Making Processes in the Management of Smart Cities
PublicationThe aim of the paper is to present a concept of measuring the performance of city management processes by use of a concept of aggregate KPIs. In the management of organizations and, as a consequence of the use of a common design framework also in the management of cities, silo KPIs are commonly used to show the statuses of the processes of organizations/cities. Thus the question arises as to what extent aggregate KPIs, as proposed...
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublicationThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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The Rule-Based Model of Negentropy for Increasing the Energy Efficiency of the City’s Digital Transformation Processes into a Smart City
PublicationThe aim of the article is to build a rule-based model (RMFDN) for increasing the energy efficiency of Smart Cities’ digital transformation processes. The problem that arises during the implementation of digital transformation processes concerns the measures that should be assigned to estimate the duration of the digital transformation. Previous studies of digital transformation have been based on the analysis of design processes...