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Paweł Ziemiański - Publications - Bridge of Knowledge

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Paweł Ziemiański
Publications

dr Paweł Ziemiański

Employment

Assistant professor at Department of Entrepreneurship

Keywords Help

efektuacja
przedsiebiorczosc
poczatkujacy przedsiebiorcy
entrepreneurial education
entrepreneurship
poczucie samoskutecznosci
entrepreneurial intentions
kauzalnosc
causation
effectuation

Profile
Biographical note
Publications (51)
Organizations (3)
Projects (3)
Teaching (211)
Research data (25)

Publications

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Catalog Publications

Year 2007

Nieświadome decyzje konsumentów
Publication
- P. Ziemiański
- Year 2007
Artykuł pokazuje niektóre aspekty znaczenia procesów nieświadomych dla dokonywania decyzji przez konsumentów. Ukazane jest w nim podejście, według którego konsument nie jest jednostką w pełni racjonalną, a raczej wykazuje się tendencją do racjonalizowania swoich wyborów po fakcie.

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